Today, we pay tribute to the hardworking individuals whose dedication and passion drive our nation forward. 🇺🇸💼 Labor Day reminds us that every contribution, big or small, plays a vital role in building a stronger, more vibrant community and economy. 🏭💪 At VuePlanner, we're grateful for the commitment and resilience of our team members, partners, and everyone who contributes to our success. 🙏✨ Here's to a well-deserved day of rest and reflection. Happy Labor Day! 🌞👷♀️👷♂️ #LaborDay #ThankYouWorkers #BuildingCommunity 🛠️🇺🇸
VuePlanner
Advertising Services
Los Angeles, California 3,131 followers
Contextual, transparent, and data-driven YouTube advertising
About us
VuePlanner® is the leading technology for the delivery of contextual, transparent, and data-driven YouTube advertising. VuePlanner® optimizes brand performance on the world’s largest video platform.
- Website
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http://www.vueplanner.com
External link for VuePlanner
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Los Angeles, California
- Type
- Privately Held
- Founded
- 2018
- Specialties
- Video Advertising, Media Planning, Ad Tech, and YouTube
Locations
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Primary
5792 W Jefferson Blvd
Los Angeles, California 90016, US
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524 Broadway
New York, 10013, US
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300 E 39th St
Kansas City, Missouri 64111, US
Employees at VuePlanner
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Jeremy Stewart
SVP and Co-Founder at VuePlanner
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John Cobb
CEO and Co-Founder, VuePlanner® | Advertising Senior Executive | Contextual Targeting Leader | Brand Safety & Suitability Expert | Data-Driven…
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Krista Newman
Sales & Client Solutions
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Kirstin Delorme
Chief Financial Officer at V2 Ventures
Updates
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Exciting news for digital marketers! Google and YouTube are rolling out creator-based audience targeting, offering new opportunities to reach and engage with your target audience more effectively. Dive into the details in this article from Search Engine Land! https://lnkd.in/gnpFbxde
Google introduces YouTube creator-based audience targeting
searchengineland.com
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Once again, YouTube comes in on top!
Youtube is breaking through the streaming ceiling ⛓️💥💥 🥇According to the latest from Nielsen, YouTube has become the first streaming platform to break 10% of total TV viewing 📺 Interested in more insights? Check out Nielsen’s website below 👇 https://lnkd.in/dXZ7NZTY
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In this week's newsletter, you have our CEO, John Cobb, to thank for the insightful content. John's meticulous efforts involved filtering through this week's news, hand-selecting the industry's finest articles, and summarizing each one for your convenience. Everything you seek is thoughtfully presented in one location for your ease.
VuePoints - Summer 2024 - E7
VuePlanner on LinkedIn
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Craving a slice of success? Look no further! With VuePlanner at the helm, our pizza brand partner saw conversion rates soar! Seamlessly blending 1P and "Similar-To" audiences, we honed in on the perfect targeting pool, ensuring every click counted across 10+ promotional windows. Continuous YouTube delivery kept momentum high, thanks to our direct collaboration with the client and Google, unlocking access to 20+ 1P audiences. Hungry for more? You can find more of our case studies here. https://hubs.li/Q02HF2Vr0 #CaseStudy #YouTubeAds #TargetingSuccess #ConversionBoost
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The #Olympics captured cultural attention with many viewers tuning into YouTube especially on big screens. With features like multiview making TV YouTube’s fastest-growing screen, marketers who target the living room during these moments of connection effectively reach engaged audiences. Gen Z, in particular, is shifting focus from official broadcasts to creators who offer unique event commentary. According to the latest YouTube Culture and Trends Report, half of surveyed viewers prefer creators' insights over the event itself. Creators enrich the experience by connecting fans through diverse content like fashion, music, and game-day tips. YouTube provides a personalized way for viewers to engage with The Games, and brands can join in on this interactive experience. Source: YouTube ReView Newsletter #OlympicContent #2024ParisOlympics #OlympicsOnYouTube
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Dive into the aquatic adventure with our aquarium brand's latest campaign, powered by VuePlanner's cutting-edge strategies! Targeting Pet Lovers, Parents, and Family-Focused audiences, we're making waves with captivating messaging that's sure to reel you in! Whether you're planning a family outing or a solo adventure, our tailored approach ensures every click leads to an unforgettable experience. Don't miss out – join us on a journey beneath the waves today! #CaseStudy #AquariumAdventures #YouTubeAds #YouTubeMarketing
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It's never too early to spread holiday cheer! Did you know? By September, a whopping 35% of shoppers have already started checking off their holiday shopping lists. Are you ahead of the curve or a last-minute gift guru? Let us know your holiday ad strategy in the comments below! #HolidayShoppingSeason #EarlyBirdGetsTheGifts
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In honor of National Relaxation Day, go ahead and relax knowing that all of the latest industry news on CTV trends, streaming revenue, influencer marketing, and much more is in one place. Subscribe to our newsletter to stay up to date.
VuePoints - Summer 2024 - E6
VuePlanner on LinkedIn