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Today, we pay tribute to the hardworking individuals whose dedication and passion drive our nation forward. 🇺🇸💼 Labor Day reminds us that every contribution, big or small, plays a vital role in building a stronger, more vibrant community and economy. 🏭💪 At VuePlanner, we're grateful for the commitment and resilience of our team members, partners, and everyone who contributes to our success. 🙏✨ Here's to a well-deserved day of rest and reflection. Happy Labor Day! 🌞👷♀️👷♂️ #LaborDay #ThankYouWorkers #BuildingCommunity 🛠️🇺🇸

Stay ahead of the curve with VuePoints newsletter this week, exploring topics like Google’s new tools, podcasts, July TV stats, and more. Delve into our insightful articles and ensure you're always in the know. Subscribe today to receive the latest industry news directly in your inbox!

Exciting news for digital marketers! Google and YouTube are rolling out creator-based audience targeting, offering new opportunities to reach and engage with your target audience more effectively. Dive into the details in this article from Search Engine Land! https://lnkd.in/gnpFbxde

Once again, YouTube comes in on top!

In this week's newsletter, you have our CEO, John Cobb, to thank for the insightful content. John's meticulous efforts involved filtering through this week's news, hand-selecting the industry's finest articles, and summarizing each one for your convenience. Everything you seek is thoughtfully presented in one location for your ease.

Craving a slice of success? Look no further! With VuePlanner at the helm, our pizza brand partner saw conversion rates soar! Seamlessly blending 1P and "Similar-To" audiences, we honed in on the perfect targeting pool, ensuring every click counted across 10+ promotional windows. Continuous YouTube delivery kept momentum high, thanks to our direct collaboration with the client and Google, unlocking access to 20+ 1P audiences. Hungry for more? You can find more of our case studies here. https://hubs.li/Q02HF2Vr0 #CaseStudy #YouTubeAds #TargetingSuccess #ConversionBoost

The #Olympics captured cultural attention with many viewers tuning into YouTube especially on big screens. With features like multiview making TV YouTube’s fastest-growing screen, marketers who target the living room during these moments of connection effectively reach engaged audiences. Gen Z, in particular, is shifting focus from official broadcasts to creators who offer unique event commentary. According to the latest YouTube Culture and Trends Report, half of surveyed viewers prefer creators' insights over the event itself. Creators enrich the experience by connecting fans through diverse content like fashion, music, and game-day tips. YouTube provides a personalized way for viewers to engage with The Games, and brands can join in on this interactive experience. Source: YouTube ReView Newsletter #OlympicContent #2024ParisOlympics #OlympicsOnYouTube

Dive into the aquatic adventure with our aquarium brand's latest campaign, powered by VuePlanner's cutting-edge strategies! Targeting Pet Lovers, Parents, and Family-Focused audiences, we're making waves with captivating messaging that's sure to reel you in! Whether you're planning a family outing or a solo adventure, our tailored approach ensures every click leads to an unforgettable experience. Don't miss out – join us on a journey beneath the waves today! #CaseStudy #AquariumAdventures #YouTubeAds #YouTubeMarketing

It's never too early to spread holiday cheer! Did you know? By September, a whopping 35% of shoppers have already started checking off their holiday shopping lists. Are you ahead of the curve or a last-minute gift guru? Let us know your holiday ad strategy in the comments below! #HolidayShoppingSeason #EarlyBirdGetsTheGifts

In honor of National Relaxation Day, go ahead and relax knowing that all of the latest industry news on CTV trends, streaming revenue, influencer marketing, and much more is in one place. Subscribe to our newsletter to stay up to date.