In an article for The Drum, Leslie Lee, SVP of Marketing at Vistar, shares how brand marketers can capture a better, more genuine kind of attention with #OOH – including real world examples of brands combining creativity with technology across their campaigns. Check it out 👉 https://hubs.la/Q02LMg5Q0
Vistar Media
Advertising Services
We're the world's leading end-to-end programmatic ecosystem for digital out-of-home.
About us
Vistar Media is the home of out-of-home (OOH). Out there, in the streets, ad space intersects time and place. It’s a part of life. OOH campaigns inform, entertain, attract - and they can change the course of someone’s afternoon. At Vistar Media, we facilitate that serendipity hundreds of thousands of times a day Our goal is simple: to help marketers leverage OOH’s unique ability to motivate and delight. Persuade and captivate. Stand out and blend in. Through our truly intelligent platform that hosts the world’s most extensive OOH inventory, we provide the scale, data and expertise that allow brands to capture a better kind of attention. We believe that OOH is both timeless and future-proof. Why? Because it speaks to the human need to look up and around, but it’s always evolving and improving, infusing novelty into everyday life and opening up new opportunities. With Vistar, OOH is not only the most enduring channel in media, it’s also getting better every day. We’ll see you out there.
- Website
-
http://www.vistarmedia.com
External link for Vistar Media
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Vistar Global HQ, NYC
- Type
- Privately Held
- Founded
- 2011
- Specialties
- DOOH, location-based media, ad serving, exchange, geospatial systems, inventory management, programmatic, digital signage, digital out-of-home, out-of-home, Enterprise solutions , Software as a service, SaaS, Content management system, CMS, and Outdoor advertising
Products
Vistar Media
Location Intelligence Software
We connect marketers to out-of-home (OOH) networks, helping them scale campaigns for personalized, contextual storytelling around the world. DSP: Vistar’s DSP connects marketers to the largest network of ad space in OOH. Built to power a programmatic digital out-of-home (DOOH) ecosystem when Vistar first launched, today it’s used by marketers to plan campaigns that leverage hyper-contextual storytelling to capture a better kind of attention. SSP: OOH thrives on the ability to integrate campaigns seamlessly into the physical world, inspiring moments of action. Vistar's supply-side platform (SSP) brings automation to the physical ad space so that media owners can manage OOH inventory efficiently and make their screens part of those serendipitous marketing moments.
Locations
Employees at Vistar Media
Updates
-
We're thrilled to announce our partnership with Q-Ads, one of Thailands leading digital networks. This partnership provides our buyers and DSP partners access to 24 premium billboards (45 screens) in the heart of bustling Siam Square. Explore their network and see how it can amplify your campaign: https://hubs.la/Q02NkVfn0
-
-
DMEXCO - Digital Marketing Expo & Conference, here we come! Meet our team, ready to welcome you to our home of out-of-home on September 18-19 in Cologne, Germany. 🇩🇪 Join us at Hall 8.1, Booths C061-C063-C060-C062! Diederick Ubels, Tim Markestein, Ross McNab, Martine Hammink, Ravi Ahluwalia, Bart Boogaard, Maxime Noizat, Sedat Altinok, Aylin Demiral,Carla Willenbrock and Mahsa S.
-
That’s a wrap on the Building Elevator Digital Media Forum in Ho Chi Minh City! 👏 Our Director of Southeast Asia Sales and Partnerships, Franck Vidal, had an insightful discussion with industry leaders Christy Chen, Thinh Nguyen and Nandita Pal. The panel delved into the evolving landscape of DOOH, offering regional and global insights, emerging trends, and a glimpse into the industry's visionary future. A big thank you to Chicilon Media and MMA Vietnam for hosting such a fantastic event and to everyone who joined us! We're excited about the immense opportunities on the horizon in Vietnam. 🇻🇳
-
-
Our Sydney team had an awesome time at the Sparro golf day last week, where we proudly sponsored a hole and enjoyed some friendly competition on the green. A big congratulations to Annie Hugo from Spotify and Papu Hassan from Netflix for winning our longest drive competition! 🎉 Thanks to Sparro for hosting such a fantastic event! ⛳☀️
-
-
🌆 Toronto is a bustling city where millions of people are always on the move, making it a prime location for impactful #OOH billboard advertising. With nearly 3 million residents and over 27 million annual visitors, Toronto's billboards are more than just ads—they're an opportunity to leave a lasting impression in Canada’s largest media market. Curious about the top spots to make your brand stand out in Toronto? Click the link to dive deeper! 👉 https://hubs.la/Q02MTtF10
How to reach millions in Toronto with billboard advertising
-
It’s getting closer to our attendance at DMEXCO - Digital Marketing Expo & Conference on September 18-19 in the beautiful city of Cologne, and we can’t wait to see you there at Hall 8.1, Booths C060-C061-C062-C063! Join us in our Home of out-of-home! Stay tuned for more details!
-
-
We're thrilled to see our New Zealand Sales and Partnerships Director, Sandra Scott in great company on the list of powerhouse judges for LUMO Digital Outdoor's Pixel Awards! 🎉 We can't wait to see the creativity that New Zealand's best will bring, showcasing the dynamic and interactive capabilities that digital out-of-home has to offer.
🎉 Meet our powerhouse judges for The Pixels 2024 🎉 🌟 Freddie Coltart, Creative Director at DDB Group Aotearoa NZ, has made award-winning ads for years and has spent a lot of time out-of-home, making him the perfect judge for The Pixels. 🌟 Kath Mitchell, General Manager at Independent Media Agencies New Zealand, brings a wealth of experience and a sharp eye for standout campaigns. 🌟 Hadleigh Sinclair, Group Creative Director at Colenso BBDO, has created New Zealand’s favourite ads for four years straight, inspired thousands to record a nationwide radio campaign, and even broke the internet with a pepper grinder. 🌟 Sandra Scott, Sales & Partnerships Director NZ at Vistar Media, is passionate about programmatic DOOH and loves seeing smart, data-driven creative in action. With entries open until the 25th of September, our judges are looking forward to seeing all the creative and clever DOOH ideas that will be submitted over the coming weeks from across the media and advertising industry 💡 https://lnkd.in/gYS4f-M
-
-
In our latest Media Owner Spotlight, we caught up with Malcolm Wong, Head of Digital at Moove Media. As one of Singapore’s largest out-of-home media operators, Moove Media's network connects brands to millions of rail and bus commuters through high-impact, large-format digital billboards. Discover how our partnership is enhancing digital advertising experiences in Singapore and the unique value their network brings to the out-of-home industry. 🇸🇬 #MediaOwnerSpotlight
Media owner spotlight: Moove Media
vistarmedia.com
-
Billboard advertising, an #OOH cornerstone, seamlessly integrates into our daily environments, naturally capturing attention. But here's the thing – the best billboards are not only seen, they are felt. 🌟 We’ve got the top 10 examples that blend innovation, emotion and strategic genius to create unforgettable outdoor experiences. Ready to dive into creativity that truly hits the mark? 👉 https://hubs.la/Q02KcBll0
-