Viant Technology

Feel the power of automated #digitaladvertising with #ViantAI — https://viant.ai/. #AdTech #Programmatic #AI

A Special Edition of the Viant Spotlight #newsletter is here! Today, we're shining a light on: – Following up on “the biggest launch in adtech history” with our annual product Innovation update — Innovation ‘24 – Our Co-Founders Tim & Chris Vanderhook talk #ViantAI on the Open Market Podcast with hosts Eric Franchi & Joe Zappa – Doubling #CTV ROAS for a national brand in partnership with Amp Agency – A photo recap of our CTV-focused event at Nasdaq last week – And more Check it out and subscribe below! #AdTech #Innovation24 #DigitalAdvertising #Advertisers #Marketers #AI #ArtificialIntelligence

Thank you for joining us at our second annual Direct Access Event "CTV: Accelerating Performance Throughout the Customer Journey" at the Nasdaq Marketsite — a great night featuring many of today's leading voices in CTV advertising. Many thanks to our panelists and moderators for the illuminating discussions around the power of #CTV and its transformative role in advertising. What's next: for a first look at Digital Advertising's Bold New Future, register for our upcoming annual Innovation update. viantinc.com/innovation24/ A special thank you to: - James Kreckler, SVP, Streaming & Data Products, Advertising & Partnerships at NBCUniversal - Matthew Barnes, VP of Programmatic Sales at Disney Advertising - George Tarnopolsky, VP of Programmatic at Good Apple Media Ltd - Greg Langer, VP of Programmatic Supply at Havas Media Network - Denise Ocasio, Executive Director, Head of Investment at Mindshare - Maureen Bosetti, Chief Investment Officer at IPG Mediabrands - Jennifer Reichart Kisling, VP of Programmatic Sales at Paramount Advertising - Moderator: Garett Sloane, Chief Technology Reporter at Ad Age - Moderator: Amanda Sheplee, VP of Agency Partnerships at Viant - And the many hands that made this event such a success...led by the vision of our Co-Founders Tim Vanderhook and Chris Vanderhook 👏 #AdTech #ConnectedTV #Advertisers #Marketers #Events #DirectAccess Photography courtesy of Nasdaq, Inc.

Innovation '24, our virtual update experience, premiers next week — Thursday, 11/14, @ 1 PM ET/10 AM PT. Viewers will get the latest insights from our Co-Founders Tim and Chris Vanderhook on industry-defining topics like: - Autonomous Advertising Leadership - Connected TV Innovation - Supply Path Optimization Breakthroughs - Spotlighting Conversion Contribution - And more Read more below to get the full scoop on Innovation '24 and RSVP today. #Innovation #FoundersMode #AdTech #DSP #DigitalAdvertising #CTV #Autonomy #AI #SPO

Great coverage from Bevin Fletcher of StreamTV Insider on Viant’s expanded integration with Comscore, Inc., which enables the use of Comscore’s trusted audience data to train ViantAI — the world’s first fully autonomous media buying platform. Check out the full coverage below and discover how this integration is elevating #ViantAI and delivering groundbreaking solutions for advertisers. #AI #AdTech #DSP #MediaPlanning #MediaBuying #DigitalAdvertising #Tech

We're incredibly proud to share that #TeamViant's very own Andrea Bras has been nominated to the Los Angeles Times' list of "Inspirational Women" for the 2024 Forum & Leadership Awards!🎉 As VP of Product Marketing, Andrea has skillfully led her team through ambitious and notable product launches, helping cement the award-winning status of Viant's innovative product suite. Thank you, Andrea, for your tremendous impact on our team and for setting a shining example of leadership for women everywhere. #WomenInLeadership #InspirationalWomen #WomenInBusiness #LATimesB2B L.A. Times B2B Publishing

The #ViantAI Roadshow is underway and coming to a city near you! Our Co-Founders Tim Vanderhook and Chris Vanderhook kicked off the Roadshow with thrilling demos of our AI-powered media planning platform, ViantAI, in a recent visit to our agency partners GroupM and our LA office. #FoundersMode Discover the future of advertising intelligence with ViantAI. https://viant.ai/ #AI #ArtificialIntelligence #AdTech #Autonomy #DigitalAdvertising #DSP

Join us in welcoming Jared Schulman to #TeamViant as our new Head of Channel Partnerships! Jared brings a proven track record of driving revenue and scaling channel partnerships across the #adtech industry. At Viant, he'll lead the development of new opportunities for both media owners and non-agency-managed media businesses to expand their reach through our award-winning AI-powered digital advertising platform. Welcome to the team! To learn more, connect with Jared and explore how a Viant reseller partnership can elevate your business.

ViantAI, our game-changing, autonomous media buying platform just got even better. Thanks to a newly expanded integration with Comscore, Inc., ViantAI now offers our customers deeper insights with further enhanced accuracy, backed by Comscore’s trusted site ranking and audience reach data. Read the full press release below to learn more. #AI #DigitalAdvertising #Autonomy #ArtificialIntelligence #AdTech #DSP

Launching our Direct Access program last year was a no-brainer... By removing non-value-adding parties from media buying on #cookieless channels like #CTV, our customers save money and see higher bid win rates. Hear Tim Vanderhook tell it in his own words. Want to learn more about Connected TV advertising? Register for our hosted event "CTV: Accelerating Performance Throughout the Customer Journey," taking place at the Nasdaq Marketsite this Wednesday, 10/30/24. Register to learn more. viantinc.com/ctvevent/ #FounderMode #StreamingAudio #AdTech #DSP #DigitalAdvertising #Programmatic #SupplyPathOptimization