Vervocity

Think about the amount of ads, emails, and social media posts you encounter daily. It's a lot, right? Successful business-to-business (B2B) marketing doesn’t happen by accident. It results from careful planning and an understanding of how customers think. By using a personal, strategic approach that combines repetition with genuine connections, brands can use the Rule of Seven to help turn prospective customers into converting customers. Learn more about using the Rule of Seven in your B2B strategies: https://lnkd.in/gb5f7K-E

A&B Properties is the largest apartment rental company in Quincy, IL. Because they manage multiple properties, many tenants rely on them for resources and information. Vervocity worked with A&B Properties to design a user-friendly website that caters to residents’ needs and allows tenants of all ages to to find what they’re looking for easily. We are grateful for the opportunity to work with them! Learn more about our partnership on their new website at https://lnkd.in/gw8jfF5S

Exciting news! TikTok rolled out a new feature for businesses wanting more targeted results from their paid ad campaigns. On Tuesday, September 24th, TikTok introduced Search Ad Campaigns to connect brands directly with high-intent audiences. Let's take a look at what this feature means for your business going forward: https://lnkd.in/gt3GG8tH

Sts. Peter & Paul School offers many benefits to students and parents throughout Hancock County, IL. However, the school didn’t have a tangible resource to remind parents of those benefits once they finished a tour, so we partnered with them to create a post-tour welcome packet! The packet’s design is visually-appealing, well-organized, and on-brand. It features a layered layout, making it easy for parents to navigate through sections and find key points discussed during the tour. Learn more about our project with Sts. Peter & Paul School at https://lnkd.in/dgkDGsjP

High-traffic campaigns are great, but if clicks aren’t turning into customers, something is missing from the conversion funnel. It’s likely you’re not effectively telling customers what to do once they land on your website. Crafting a page that resonates with your audience's intent can increase your conversion rates, so let’s take a look at when to use one to maximize those conversions: https://lnkd.in/dF4dRPuf

When the Tracy Family Foundation met with Vervocity to discuss videography for the Brown County Early Learning Center (BCELC), we knew we needed to effectively portray their vision for exceptional care at a high-quality, affordable center for children. The Brown County Early Learning Center, generously funded by the Tracy Family Foundation and operated by the YMCA of West Central Illinois, is a learning center that encourages the academic, social, and emotional development of infant through preK children. We wanted to portray BCELC in the recruitment videos as a great employer, but we'd have to do more than list employee benefits to encourage applications. We provided a behind-the-scenes look into the center and showcased real stories from people who work there. We captured the authenticity of BCELC to show it truly is a place where employees enrich lives and feel genuinely supported. Watch the videos and learn more about our project partnership with the Tracy Family Foundation and BCELC at https://lnkd.in/dmf2-q8i

Unfortunately, it’s not uncommon to accidentally click a suspicious link. Social media is notorious for spammy links, and it’s pretty easy to accidentally tap one when scrolling through your feed or comment sections. Scammers have also become more clever with making links or ads look legitimate, and sometimes it isn’t until after we’ve clicked one that we realize something is off. In this blog, we list steps you can take to protect your information after clicking a suspicious link on social media: https://lnkd.in/ekJ4y7T6

There's more to videography than just videos. John Wood Community College offers college credits to Illinois high school students around the Quincy area. Their Smart Start Concurrent Enrollment Program allows students to get ahead in their education by taking career-focused college classes while still enrolled in high school. We partnered with JWCC to produce Smart Start promotional videos that provide valuable information in a short amount of time. Our dynamic, fast-paced editing style maintains viewer engagement and effectively communicates to a younger audience. Learn more about this project and watch the videos at https://lnkd.in/ddK4uu89!

If we gave you five minutes to tell us who currently hosts your website or domain name, could you do it? It’s not uncommon for the details of domain registration and hosting to become blurred in the hustle of running a business. However, the longer it takes to find this information, the longer your website could be down and costing you valuable time, customers, and money. We’ve put together a guide to help you better understand domains, the domain name system (DNS), and hosting providers: https://lnkd.in/g5hh9FAk

St. Francis Solanus School fosters a sense of community between its teachers, parents, and students.⁠ ⁠ With this in mind, we collaborated with the school to create a Welcome Packet that extends a sense of belonging to prospective parents looking for a quality education and welcoming community for their children. The packet is designed to continue the connection with families who have taken their first step into the community by touring the school.⁠ ⁠ Learn more about how each element, from the font selection to paper quality, was carefully designed to leave a positive, long-lasting impression of St. Francis Solanus School in the minds of prospective parents: https://lnkd.in/ghTd-3SP