Did you make it to our SoHo pop-up last weekend featuring our new Press Restart Advanced Retinol Body Butter? Thank you BeautyMatter and Sophie Pitt for the coverage!
Despite being only three months into the year, 2024 has already witnessed a surge in the proliferation of beauty pop-ups. These temporary activations have captured the imagination of consumers and industry insiders alike, redefining traditional notions of retail and marketing. BeautyMatter rounds up the pop-up stores that captured our editorial team's attention across the past few weeks: Hismile x Paullie Nina Ricci and SEPHORA Kiehl's Since 1851 REN Clean Skincare Versed, a Public Benefit Corp Paula's Choice Skincare Space NK Story by Sophie Pitt. #beautyindustry #beautybusiness #retail #popup #beautybrands