NEW DATA: Uncover the secrets to successful back-to-school & holiday shopping campaigns! Our latest study reveals why podcast ads are outperforming social media platforms like TikTok, Facebook, Instagram, and YouTube. Discover key consumer insights and actionable strategies for maximizing impact during back-to-school and holiday seasons. Download the full PDF now to revolutionize your marketing approach: https://hubs.la/Q02Kb_vx0 #PodcastAdvertising #HolidayShopping #MarketingInsights #BacktoSchool
Veritonic
Technology, Information and Media
New York, NY 2,514 followers
The world's leading audio research & analytics platform
About us
World-renowned brands, agencies, publishers, and platforms rely on Veritonic’s comprehensive audio analytics and research platform to research, test, and measure the ROI of their audio assets and campaigns pre-market, in-market, and post-campaign. The resulting insight enables clients to gain confidence in their audio investment, mitigate risk through optimization, and increase their return as they engage consumers with compelling audio experiences. For more information, visit https://www.veritonic.com.
- Website
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http://www.veritonic.com
External link for Veritonic
- Industry
- Technology, Information and Media
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Audio Analytics, Marketing Technology, Market Research, Audio Intelligence, Sonic Branding, Audio Advertising, Audio Marketing, and Creative Measurement
Locations
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Primary
21 W 46th St
New York, NY 10036, US
Employees at Veritonic
Updates
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Pondering the power of Audio Creative Measurement? Check out this case study, featuring a leading e-commerce platform that leveraged our Creative Measurement solution to identify the the perfect voice for their brand, ensuring that they resonate with their audience of small business owners. View the case study: https://hubs.la/Q02SxD_-0 #BrandVoice #AudioMarketing #CaseStudy #Veritonic
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Watch this enlightening panel featuring Gretchen Smith from Ad Results and Sky Opila from Policygenius, moderated by Bryan Barletta of Sounds Profitable. They explore the critical role of reliable, transparent audio attribution measurement and the dynamic duo of audio attribution and brand lift measurement in driving audio advertising success. Learn why you can’t optimize without a solid baseline, and discover how these metrics are shaping impactful decisions that lead to meaningful campaign performance and revenue growth. Watch the full panel here: https://hubs.la/Q02Sxn8l0 #AudioIntelligence #Attribution #BrandLift #AudioAdvertising #CampaignSuccess #MarketingMetrics #ChooseVeritonic
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Looking for an insightful read? Our latest blog dives into why optimizing your podcast and streaming audio ads is key to connecting with your https://hubs.la/Q02SmG4q0 how understanding your listeners can boost engagement, conversions, and brand loyalty. https://hubs.la/Q02SmFs_0
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As Advertising Week gets underway, we are thrilled to be part of this event that brings together the brightest minds in marketing, media, & advertising. We look forward to connecting with you to discuss the power of audio testing & measurement in increasing reach, confidence in investments, and overall ROI. Let's connect: https://hubs.la/Q02SmJmj0
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Having a distinct sonic brand is essential, but it doesn’t end there. Continuously testing and optimizing your audio identity is crucial to ensure it resonates with your target audience. At Veritonic, we provide the data and insights you need to refine your sonic branding strategy. Our platform helps you understand how your sound impacts listener perception and engagement, empowering you to make informed adjustments that keep your brand fresh and relevant. Learn more and request a demo today: https://hubs.la/Q02RHdjY0
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Take a data-driven approach to understand what makes your audio ads effective. Our Creative Measurement solution offers: ✅ Instant Predictive Scores: Access real-time insights validated by millions of panelists ✅ Comprehensive Benchmarking: Compare performance across 35+ industries, dialects, and audio channels ✅ In-Depth Analysis: Evaluate authenticity, familiarity, energy, happiness, and more ✅ Element-Specific Insights: Measure your entire ad or dissect individual components like voiceover, music, and tone ✅ Custom Listening Environments: Test your ads in an organic setting tailored to your audience demographics 📊 Second-by-Second Engagement Data: Discover which words engage, where brand mentions resonate, how music influences listeners, & more. Learn more / request a demo today! https://hubs.la/Q02RHf1t0
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Will you be in New York for Advertising Week? We look forward to connecting with you and diving into the latest trends in digital audio and CTV testing, optimization, and measurement. Let's meet up and discuss how we can elevate your audio strategies! Drop a comment below or request a meeting here: https://hubs.la/Q02RRJkn0 #AdvertisingWeekNY #Veritonic #DigitalAudio #Podcast #CTV
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In our latest study, we explore how consumer preferences shift during crucial shopping periods like back-to-school and the holidays. Discover unique insights into podcast ads versus platforms like TikTok, Facebook, Instagram, and YouTube. Download the full study here: https://hubs.la/Q02RHdjR0 #PodcastAdvertising #ConsumerInsights #Veritonic #MarketingTrends
Podcast Power Shopping Infographic
info.veritonic.com
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At Veritonic, we provide brands with the actionable insights needed to understand how audio campaigns are shaping perceptions and driving results. Our Brand Lift solution is designed to deliver clarity and impact through every step of your campaign. The best part? It's... - Turn-Key: Our intuitive platform ensures that running a brand lift study is a seamless experience. - Purpose-Built for Audio: With over 8 years of data powering our benchmarks and norms, you can trust our insights are rooted in extensive industry expertise. - Access & Independence: Enjoy direct access to our platform, allowing you to explore data beyond shared outputs. - Impactful Metrics: With 8+ years of data aggregation, our benchmarks enable you to assess your campaign’s impact across key metrics like Awareness, Favorability, and Purchase Intent. Understand how your audio campaigns contribute to your overall goals, whether it’s promoting a product, generating leads, fostering brand loyalty, or boosting revenue. - Comprehensive Campaign Insights: Our second-by-second creative analysis correlates performance trends with creative elements, offering deep context on how various factors like CTAs, sound elements, and promotional mentions work together to drive results. Know exactly how well your audio campaigns support your marketing objectives. Learn more today: https://hubs.la/Q02RHb5j0