If you are headed to Advertising Week NY this year, come see us on stage for an exhilarating week filled with game-changing insights, groundbreaking innovations, and bold, forward-thinking strategies. Get ready for thought-provoking sessions moderated by the VAB team with an impressive lineup of inspiring industry leaders you won’t want to miss! Our sessions will cover topics like cross-platform measurement in sports, driving critical mid-funnel outcomes, harnessing first-party data, the powerful combination of CTV & retail media and more! 🔗 https://lnkd.in/eMD_XUwK
VAB
Advertising Services
New York, NY 3,433 followers
The Voice of the Video Industry. We help solve business challenges and drive overall brand growth.
About us
VAB helps brand leaders navigate through our technology-rich, data-fueled world through industry-defining insights and custom analysis as we address the challenges of today and inspire conversations of tomorrow. We are driven by clear values that spark the very best forward thinking and impactful collaboration. We are fearless in embracing the unknown and pushing the boundaries to put forth superior and authentic content that continually inspires. Audaciously curious, yet pragmatic in our approach we provide unrivaled access as we uncover trends and tackle topics that will drive business value. Our deep commitment to unparalleled research and analysis combined with our investigative approach and unique voice is at the core of who we are and infuses everything we do. VAB is an insights-driven, research and marketing company dedicated to helping brand leaders make fully informed media decisions that maximize returns, solve business challenges and drive overall growth.
- Website
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http://www.TheVAB.com
External link for VAB
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Nonprofit
- Founded
- 1980
Locations
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Primary
830 3rd Ave
2nd FL
New York, NY 10022, US
Employees at VAB
Updates
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🔊 How can advertisers use biometric data to inform their campaigns during this election year? According to Mediaprobe CEO Pedro R. Almeida, there's no need to shy away from advertising in a politically-charged environment. "News is consistently shown as a trusted source of communication. And our biometric data reveals consistently high attention and engagement around news. We know this carries over into advertising." Watch the full webinar, featuring case studies on measuring audience responses to the biggest TV moments this election year: 🔗 https://lnkd.in/eNUsUfDk #News #PremiumVideo #MediaStrategy #VABWebinar
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We’re gearing up for #AWNewYork24 next week and can’t wait for a week full of powerful conversations with an impressive line-up of industry leaders! Be sure to check out our sessions and don’t forget to bookmark "My Schedule" so you don’t miss out ➡️ https://lnkd.in/eyaEdNwC. We look forward to seeing you there!
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🎥🍿👯 Our recent report featuring data from Screenvision Media, highlights just how excited people are about the movie-going experience! Why is this important for advertisers? Happy moviegoers see brands advertised at the cinema in a more positive light. 💡 Dive in to the full report for more insights: https://lnkd.in/eUS6dRdC #CinemaAdvertising #Advertising #MediaStrategy #ConsumerBehavior
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Come see us at Advertising Week NY! Benjamin Vandegrift VAB VP, Measurement Solutions & Innovations talks with T-Mobile Advertising Solutions, IRIS.TV, Kinective Media℠ by United Airlines, and PMG, on how brands are navigating signal loss, embracing cutting-edge tech, and targeting consumers in privacy-friendly ways. Don’t forget to click "Save to My Schedule" 👉 https://lnkd.in/eyaEdNwC #awnewyork24
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VAB is proud to welcome new member, Swoop! Swoop is a leading provider of precision AI-driven healthcare omnichannel solutions dedicated to protecting consumer privacy. By prioritizing privacy and compliance, Swoop ensures the highest standards of data protection for its clients and partners. Swoop's superior audience quality segments and 100% MLR-approved conversational AI-powered agents generate meaningful patient and provider engagement, optimal conversion, and increased Rx lift. Learn more at https://www.swoop.com/
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The Bureau of Labor Statistics just released new data from its American Time Use Survey—aka how Americans spend time. Out of the average American's 5 hours and 9 minutes of daily free time, guess which activity takes 1st place? (Hint: It's really no surprise to us. 📺) Take a look at our *updated* one-page infographic that breaks down time spent by category: https://lnkd.in/eS-TjaGH
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Next week, come find us at #AWNY's next top panel! Details below 😉👇
🚨 VAB's top 10 #AWNY panel is BACK!🚨 Join us for "CTV and Retail Media 2.0" at #AWNEWYORK24 to get updated insights + strategies from Roundel, Seedtag, Affinity Solutions and Innovid. 🗓️ Tuesday Oct. 8th 3:40PM EST 📍 Innovation Stage @ Advertising Week 🗣 Kailyn Hartmann (VAB), Dan Mouradian (Innovid), Damian Garbaccio (Affinity Solutions), Pat Burke (Roundel) + Brian Danzis (Seedtag) 🔗 Register today! ➡️ https://bit.ly/4eM5IiY
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Last year’s VAB panel “CTV and Retail Media” was a top panel at Advertising Week NY. This year we’re back with new strategies and innovations! Kailyn Hartmann, VAB VP, Advanced Analytics & Intelligence, will lead the discussion with Innovid, Roundel, Seedtag, and Affinity Solutions on how brands are harnessing the combined power of CTV and Retail Media Networks to drive key mid-funnel outcomes like engagement, consideration, intent, and consumer action. Don’t forget to click "Save to My Schedule" 👉 https://lnkd.in/e878jutw #awnewyork24
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Lindsay Aiello, Director of Sales Enablement, PREMION talks with Kailyn Hartmann, VP, Advanced Analytics & Intelligence, VAB on why advertisers are increasing their CTV spending - as CTV continues to attract more ad dollars and with rising optimism. Take a deep dive into PREMION's customer study that uncovers the concerns and priorities of marketers around CTV sentiment along with their spending and strategic imperatives for 2024 you won't want to miss. Watch the session on-demand here ➡️ https://lnkd.in/ehJZVxQA