🧐 Keeping an eye on Google's antitrust trial? Then you know ad tech can be messy. The complexity of digital advertising can lead to the kind of inefficiencies and fraud being investigated by the DOJ—like only 51% of your ad spend reaching consumers, with 15% unaccounted for. VAB's guide to "What is the Digital Video Supply Chain?" breaks it down and helps you navigate the landscape. Here's what to know ahead of the trial that could shake things up: 🔗 https://lnkd.in/e9R4Yrhb #AdTech #Google #DigitalAdvertising
VAB
Advertising Services
New York, NY 3,328 followers
The Voice of the Video Industry. We help solve business challenges and drive overall brand growth.
About us
VAB helps brand leaders navigate through our technology-rich, data-fueled world through industry-defining insights and custom analysis as we address the challenges of today and inspire conversations of tomorrow. We are driven by clear values that spark the very best forward thinking and impactful collaboration. We are fearless in embracing the unknown and pushing the boundaries to put forth superior and authentic content that continually inspires. Audaciously curious, yet pragmatic in our approach we provide unrivaled access as we uncover trends and tackle topics that will drive business value. Our deep commitment to unparalleled research and analysis combined with our investigative approach and unique voice is at the core of who we are and infuses everything we do. VAB is an insights-driven, research and marketing company dedicated to helping brand leaders make fully informed media decisions that maximize returns, solve business challenges and drive overall growth.
- Website
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http://www.TheVAB.com
External link for VAB
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Nonprofit
- Founded
- 1980
Locations
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Primary
830 3rd Ave
2nd FL
New York, NY 10022, US
Employees at VAB
Updates
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🚨 New Webinar Alert! 🚨 Join us on September 26 for a power-packed 30 minutes of insider insights from PREMION's 2024 CTV/OTT Advertiser study. We'll show you how to make the most of your streaming investments in 2024 and beyond. Don't just take our word for it—get the scoop straight from the experts: 👤 Kailyn Hartmann, VP Advanced Analytics & Intelligence at VAB 👤 Lindsay Aiello, Director of Sales Enablement at PREMION Mark your calendars and save your free spot here: https://lnkd.in/eEhMW7C2 #VABWebinar #CTV #OTT #Advertising #Marketing
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🎧 What *really* is premium content in today's evolving media landscape? Sean Cunningham, President & CEO of VAB, tackles this hot-button issue in the latest episode of the Next in Media podcast with Michael Shields. 💡 From the shifting TV ad market to the rising importance of brand safety, Sean breaks down why brands must demand more control and transparency in their ad campaigns. https://lnkd.in/eGdeHZBb #Advertising #Marketing #BrandSafety #TransparencyMatters
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🎯 Join Sean Cunningham, President and CEO at VAB as he moderates the "Identity and Context" panel at NYC TV Week. Industry experts will dive into how to identify consumers, craft precise target audiences, and deliver the right message in the best content to maximize campaign efficiency and effectiveness. Sean will be speaking with: Suvadip Choudhury – Alliant - The Audience Company Samantha Dickson – Havas Media Network Pete Hagerty – TransUnion Brian Lin – TelevisaUnivision Shannon Fazendin – Epsilon 📅 It’s all happening at NYC TV Week, Monday, September 9th at 10:10 AM—will you be there? @ TV Week Events
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Catch up on VAB’s Question of the Week! 😎 Since April, we've been serving up concise, data-driven answers to marketers' top questions. From #measurement platform differences to #womenssports, #dataprivacy, and contextual relevance, we’ve got you covered. Have you grabbed them all? No sign-in needed—just dive in! 🚀 https://lnkd.in/eAceHB_c
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Stat of the Week! 🎒 As brands make their big back-to-school ad push, they should know where their messaging will be the most effective. Our custom research shows that Gen Z audiences connect with #TV & #streaming content far more than social media, making them more likely to take action with brands that advertise alongside this content. #BrandMarketing Dive into the full report to learn more: https://lnkd.in/e7QsG5fg
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Our top 4 insights reports of #brat summer are out. 🍏🎧 Here's what marketers like you have on repeat this summer—along with your favorite playlist: 📱 Left to Your Own Devices Our annual update on device usage is here. https://lnkd.in/eq3prA2W 🔥 Top 6 CTV Trends in 2024 2 out of 3 viewers prefer ad-supported TV over paid subscriptions. https://lnkd.in/ebZM5uHz 🔒 Data Privacy 101 Which states have passed data privacy laws in the U.S.? Let's break it down. https://lnkd.in/eKb92PnU 📚 Advertising & Marketing Glossaries 200+ terms and acronyms to help you stay up to date. https://lnkd.in/eYWiCfeB Which one is your fav? Let us know in the comments! #Advertising #Marketing #MarketingResources
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Join Danielle DeLauro, VAB EVP, at NYC TV Week this September! She will dive into addressable advertising with Evan Adlman from AMC Networks and Melanie Hamilton from Effectv. With #streaming and #FAST channels already addressable, what about linear TV? This panel will explore the best strategies for building convergent campaigns that reach the right consumers. 📅 Mark your calendar for Monday, September 9th at 11:10 AM. Will we see you there? @ TV Week Events
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LIVE today at 3:25pm ET: Kailyn Hartmann shares her take on the Olympics, women's sports, live events, and how it all adds up for marketers. You won't want to miss this one. 🏅 Join us here on talkshoe.com: https://lnkd.in/eiEB5X4X
🎙️ VAB's Kailyn Hartmann, VP of Advanced Analytics & Intelligence, is hopping on the "Tomorrow Will Be Televised" podcast with Simon Applebaum! She'll be diving into marketing takeaways from the #Olympics2024 — how marketers can embrace the momentum of women's sports, live events, and more. Tune in LIVE this Wednesday, Aug. 28 at 3:25pm ET here ✨ https://lnkd.in/eiEB5X4X
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With iSpot.tv now getting full currency certification from the U.S. Joint Industry Committee, it’s more important than ever to know your video #measurement options. But with so many players, how do you choose the right one? VAB's Multi-Currency Menu is here to help. See a breakdown of the key differences between Comscore, Inc., iSpot.tv, Nielsen, and VideoAmp to make the best choice for your media campaigns. 💡 https://lnkd.in/dmQTgpja #TVCurrency