Userled

ABM is the hot new thing in B2B marketing, and the hype is everywhere. Marketers are jumping on board, ready to swap their usual demand gen strategies for account-based everything. But is ABM really all that? Should you dive in headfirst, or stick with what’s already working for you? The truth is, ABM is not a silver bullet. It's simply one strategy in your B2B marketing arsenal. ABM is a piece of the demand generation pie, not the whole darn thing. Here are 3 key things to remember when it comes to ABM: 1. ABM is a tiering/segmentation strategy. At its core, ABM is about strategically segmenting and tiering your accounts from 1:1 to 1:many. You then build customized programs to engage each tier. It all comes down to smart audience segmentation. 2. ABM requires internal alignment more than budget. Many think ABM requires big budgets, but it’s more about having your sales, marketing, and ops teams in sync. When everyone’s on the same page and has access to the right data, ABM can take off. 3. ABM effectiveness means tracking the right KPIs. Look beyond vanity metrics to see what's truly working. Track website engagement, campaign response rates, and sales cycle velocity. Most importantly, connect the dots to pipeline and revenue. ABM isn’t a silver bullet or a replacement for demand gen. It’s just applying segmentation and alignment principles more intentionally. Bottom line? Don’t buy into the hype. Focus on doing the fundamentals well—that’s what makes ABM work. Once you’ve nailed the fundamentals and are ready to scale up your ABM efforts, drop us a line. 😉

Integrating sales into your ABM strategy can be a real challenge for most companies. 💡 Here is a playbook for aligning marketing and sales to supercharge your ABM efforts and see results quickly! WHY IT MATTERS An effective ABM strategy identifies high-intent accounts for sales and delivers value at every stage of the funnel . Our process ensures that the right message reaches the right people, engagement is tracked, sales teams take action when intent is strong and are armed with the relevant content at every stage of the sales cycle. HOW IT WORKS 1️⃣ AUDIENCE SEGMENTATION It starts with building dynamic target account lists in HubSpot to engage the right prospects consistently. We enrich these accounts with accurate contact details using Clay, giving us direct access to key decision-makers. 2️⃣ ACCOUNT ENGAGEMENT Next, with Userled monitor engagement across our website, ads, and outreach sequences to build a full picture of account activity. We identify high-intent signals like repeat visits, time on page, and engagement inside or outside the CRM. 3️⃣ SALES ACTIVATION Sales only steps in when engagement hits a certain threshold, which each salesperson sets based on what works best for them. This ensures timely and relevant outreach. 4️⃣ DEAL ACCELERATION Once high intent is detected, sales teams receive tailored content from our Userled library, accelerating conversion. We trigger the right content throughout the sales process, sending personalized messages and 1:1 ads based on where the account is in their journey. For accounts showing declining interest, we reignite their attention with a personalized gift and custom landing page. RESULTS With this playbook, the results speak for themselves: 1️⃣ Faster sales cycles due to precise, timely outreach. 2️⃣ Higher engagement through personalized content delivery. 3️⃣ Re-engaged opportunities showing renewed interest after declining intent. 4️⃣ AEs and SDRs buy into ABM faster P.S. If you're looking to align marketing and sales in your ABM strategy like an enterprise—even as a small team—we’re here to help! #ABM #SalesAlignment #HubSpot #MarketingAndSales #Personalization #B2B

We’re thrilled to launch our new Audience Segmentation capability. 🚀 This feature lets you identify your most engaged accounts and contacts based on their interactions across your website, emails, ads, and more. No more guessing who’s hot or not—get a crystal clear view in minutes. 👀 At Userled, we’re all about empowering B2B marketers and sales teams with the insights they need to convert key accounts. With Audience Segmentation, GTM teams can finally: – See exactly how prospects and accounts engage across every channel—web, email, ads. No more silos. – Filter engagement data by parameters like time spent, number of stakeholders, and more. Identify your hottest accounts in seconds. – Trigger personalized email sequences and Slack notifications to the right reps when key prospects show interest. No more notification fatigue. – Take the guesswork out of personalization. Send content that matches prospects' demonstrated interests across channels. Watch the video below to see Audience Segmentation in action ↓

Sometimes your pipeline feels stuck. Here’s how we reactivated £500K in dormant deals with a sweet approach ↓

WHO LIKES BS CONTENT? We don't... That’s why we’ve just released an exclusive set of playbooks packed with step-by-step tactics that we’ve successfully used internally — and soon, we’ll be sharing more from other leading companies. 💥 Here’s a sneak peek at what you’ll find inside: 1️⃣ How we’re driving more pipeline every week with highly personalized, targeted engagement (spoiler: Userled is a big part of the secret). 2️⃣ How we accelerated pipeline closing with omni-channel engagement (yes, we're delivering actual cookies to clients, not just browser cookies 🍪). 3️⃣ How we secured (and doubled) meetings with $1B+ enterprises These aren’t your typical frameworks or fluffy advice. These are battle-tested, step-by-step game plans forged in the trenches — and there’s more to come. Over the next few weeks and months, we’ll be sharing even more playbooks from both our own experience and other top-performing companies. 💎 Discover these tactical playbooks now at userled dot io / playbooks

🚨 NEW GTM & ABM PLAYBOOKS ALERT 🚨 We all want to crush our revenue goals. But with longer sales cycles and stiffer competition, converting target accounts is tougher than ever. That’s why the team at Userled just dropped an exclusive set of playbooks packed with step-by-step tactics that we’ve successfully used internally — and soon, we’ll be releasing more from other leading companies. 💥 Here’s a sneak peek at what you’ll find inside: 1️⃣ How we’re driving more pipeline every week with highly personalized, targeted engagement (spoiler: Userled is a big part of the secret). 2️⃣ How we accelerated pipeline closing with omni-channel engagement (yes, we're delivering actual cookies to clients, not just browser cookies 🍪). 3️⃣ How we secured (and doubled) meetings with $1B+ enterprises — with just a 3-person GTM team. These aren’t your typical frameworks or fluffy advice. These are battle-tested, step-by-step game plans forged in the trenches — and there’s more to come. Over the next few weeks and months, we’ll be sharing even more playbooks from both our own experience and other top-performing companies. 💎 Comment ‘playbooks’ below if you’d like me to send you one! (I’ll share it in reply to your comment since LinkedIn doesn’t show active links otherwise.) 👇

Don't just spray out generic messages (so lame). Here are 4 proven ways to create hard-to-resist outreach: → Option 1: Quote their own content Nothing triggers that dopamine spike quite like seeing your own words referenced back to you. Especially if they've been on a podcast or written an articles. Pretty compelling if they've spoken publicly about challenges they're facing → Option 2: Connect on engaged content What are they liking and commenting on? This shows what they care about right now. Link it back to your solution. "Saw you commented on that post about improving email deliverability. Have you tried an email warm-up service yet?" → Option 3: Link to their self-described traits Pay attention to how they describe themselves and their company. Find an angle to connect the dots - SO many LinkedIn job histories will have their achievements, KPI's, role specs. "You mentioned helping your SDRs build more pipeline. How's your current stack enabling them to hit SQL targets?" → Option 4: Note company announcements Big news like funding always get's a TON of super boring outreach - basically saying, congrats on the money, wanna give us some? So dead, make it meaningful. What news has happened that person actually been a part of? To truly grab their attention, you need to get personal and demonstrate you understand their world. 👀 This takes some strategic thinking and effort upfront, but the payoff is huge in terms of response rates and pipeline. What other tips do you have for irresistible outreach?

I used to trust email open rates. Now I’m shifting focus—here’s what we're doing differently. Over the past few years, Gmail has systematically dismantled every email marketer's favorite tracking tricks. The result? Widespread tracking unreliability. (But any creative marketer knows when one door closes, you find another way in.) Here’s what’s changed: Plot Twist 1: Image Proxy Servers Gmail now reroutes images through its own proxy servers, making your trusty tracking pixels nearly useless. Instead of pinpointing recipients' locations, all you get is Google's HQ in Mountain View. Talk about a curveball. Plot Twist 2: Caching Images are cached by Gmail, meaning only the first open of an email gets tracked. If someone opens your email multiple times, those actions are now invisible. That sudden drop in open rates? Now you know why. Plot Twist 3: Location Spoofing Gmail’s proxy servers make it appear as though every user is opening emails from the same place. Goodbye, valuable geographic data. These shifts have forced us to rethink our approach, and here's how we're turning these challenges into opportunities at Userled. So, what’s the new approach at Userled? Since open rates are now less reliable, we’ve shifted our focus to strategies that deliver real engagement and results. Here’s how we’re doing it step-by-step: 1️⃣ We are creating 1:1 personalized landing pages For every key buyer persona within our target accounts, we create a unique, personalized landing page. This isn’t just a cookie-cutter approach—each page is tailored to the specific needs and interests of that individual. 2️⃣ We are not mass-marketing We don’t just send generic emails. We take the time to research our prospects thoroughly and craft messages that show we’ve put in the effort. Our outreach is highly personalized, demonstrating our understanding of their challenges and how we can help. 3️⃣ We are sharing personalized landing pages In our emails, we include a link to the personalized 1:1 landing page, complete with a tailored visual thumbnail. This approach has led to a 4x increase in engagement compared to standard outreach methods. 4️⃣ We are capturing prospects engagement By closely monitoring how prospects interact with these personalized landing pages, we can engage with them more accurately and effectively, sending notifications (see the screenshot attached) for every engagement on targeted, tailored personalized landing pages. This targeted approach results in more meaningful conversations and significantly higher reply rates. At Userled, it’s not just about tracking opens anymore—it’s about making every interaction count.

Relevance > Personalisation. Proof? 91% of tech buyers are more likely to buy from a brand that provides them with relevant content. (TechTarget) Seems like a decent majority. It's about understanding what truly matters to your prospects. Someone's University or football team means sweet FA as to them buying your SaaS tool. Hence why there's probably a long way to go for a lot of AI SDRs. Here's how we (try) to do it at Userled: ✍️ Tailor the headline content on a 1:1 basis ie. common challenges to their role in X industry or what we know their KPI's to be 🏢 Use our GenAI to create relevant body content on a company level - there's such a thing as over personalisation 🤔 Reach out only to companies where there's relevance. Can't see any trigger points online? Just leave it. Every interaction should be thought out and make sense within context. It fosters trust. And it (hopefully) creates longterm advocates. Because relevance is the key to turning prospects into customers. Curious to hear your thoughts. How do you ensure you're sending relevant messages in your strategies?

Exciting times ahead at Userled! 🚀 You might have caught the news about our recent £4M pre-seed round, but what exactly are we up to? We’re on a mission to empower B2B companies to convert their key accounts with 1:1 personalization at scale. Curious about what we’re building? Click on the video below for a quick tour of our platform and see how we're making it happen!