Urban Science

NEW: Our latest article explores how Chinese EV brands are rising to challenge established manufacturers in Europe. With projections showing Chinese brands capturing up to 20% of the market by 2027, the battle for market share is heating up due to these brands' competitively priced vehicles and technological advancements in software and digital experience. However, brand reputation and scale remain significant hurdles for China-based automakers. Read more about the future of EVs in Europe and what established OEMs can do to stay competitive and defend market share: https://bit.ly/3zB1xaO

Check out The Auto Acumen – our monthly dealer-focused newsletter! From sales forecasting to expert advice on optimizing sales efficiency and dealership operations, The Auto Acumen delivers insights and strategies dealers need to compete in the ever-evolving automotive retail market. Subscribe today: https://bit.ly/3YfdLPB

Universal IDs (UIDs) are an emerging people-based identity verification technology allowing the AdTech industry to meet consumers’ growing demands for personalized content while preserving their privacy. As early adopters of this technology, our company is uniquely positioned to bring ad targeting clarity to automotive marketers by integrating our daily industry sales data with UIDs to: ▶️ Ensure marketers are targeting real people, not bots, while maintaining privacy ▶️Connect vehicle purchase histories with insights from other industries to maximize personalization and create a cohesive buying experience Learn more about how auto advertisers can benefit from UIDs and what they should do next: https://bit.ly/3U3QiP4 #AutomotiveMarketing #AdTech #AutoAdvertising #Advertising

With over 14 million recalls in the first half of 2024 alone, OEMs and dealers have many important reasons to drive consumers to dealership service lanes. Our latest blog explores how the auto industry can make the most out of recalls to generate traffic, revenue and profitability in their service bays, and build long-term loyalty that increases the likelihood of future sales. Check out our five tips to turn recalls into opportunity here: https://bit.ly/3XQ9Qav

Our Media Performance solutions help automotive marketers elevate their campaign potential through data-driven insights that illuminate opportunities, optimize outcomes and improve ROI. Learn more about how we tap the power of our unrivaled industry sales data, updated daily, to help automotive marketers build smarter campaign strategies that deliver proven results: https://bit.ly/3xjJHHA #AdTech #Advertising #AutomotiveMarketing

Dealership service lanes are a powerful driver of new-vehicle sales at retailers globally. That’s why leading automakers use our science-driven service-to-sales analysis to uncover myriad ways dealership service departments can boost profitability and performance. This insight drives dealers to: ⚫Deliver exceptional service experiences at competitive prices. ⚫Build a strong reputation in the service department to enhance short-term fixed ops profitability. ⚫Foster long-term OEM-and store-level brand loyalty – ultimately increasing the potential for new-vehicle sales. Learn how a simple two-pronged approach can double your chances of closing a sale with service-loyal customers. https://bit.ly/4e168Sz

Ben Robertaccio, vice president, operations, and account director, Linnihan Foy, uses SalesAlert to save time and marketing resources by empowering sellers to avoid chasing out-of-market leads. The result: 🔼 Improved efficiency 🔼 More informed sales processes 🔼 Increased sales effectiveness Learn how SalesAlert is guiding U.S. auto dealerships to new levels of efficiency and profitability: https://bit.ly/4dx0HJX

📰 Driving Your Dealership Ahead with Artificial Intelligence Dealers and consumers will find AI saves them time and money while enhancing personalization Learn more in this new blog sponsored by Urban Science! Read now >> https://lnkd.in/gs_5qB4H

We’re always seeking new opportunities to help our industry’s next generation of leaders blaze new pathways to successful STEM careers. Our UK office recently moved us another step forward in this pursuit by collaborating with local coding bootcamp (and office neighbor) The Curious Academy. This partnership highlights how two likeminded organizations can join forces to break down barriers and create new opportunities for individuals from diverse backgrounds to enter and thrive in STEM careers. Learn more about the program and how we’re supporting the next generation of STEM leaders: https://bit.ly/4dmsPza

We’re looking forward to Eric DeMont, global practice director, sharing how dealers can maximize insights from daily defection (lost sales) data at #MRC2024 in November. Learn why thousands of dealers turn to Urban Science for sales insights and defection alerts driven by our unrivaled industry sales data, updated daily, to uncover and convert sales and service revenue opportunities, identify leads lost to competitors, help sellers learn from their losses and more.