Urban Outfitters

UO Shift Happens = viral TikTok hauls? Vogue Business tapped our very own Dmitri Siegel, Chief Creative Brand and Digital Officer, for the inside scoop. 🍨 Read the story here: https://lnkd.in/eHrYzrrV

✨ Fall semester is now in session ✨ Our UO College Shop has transformed 20 key college-adjacent Urban Outfitters locations into vibrant meet-up spots, tailored to meet the unique needs of college students. What sets the UO College Shop apart? Our shop-in-shops are strategically placed to make finding campus essentials and school spirit easy, creative, and fun. They offer an array of dorm essentials, multifunctional home assortments, and trending beauty items that celebrate your main character energy. Here’s what you can look forward to: 🛋️ Cheeky Dorm Essentials: Discover quirky koozies, unhinged desk accessories like pocket planners and puffy laptop sleeves, cozy teddy bear throws, and trending beauty must-haves perfect for impromptu campus spa days. 👟 Exclusive Launches: Don’t miss our limited-edition BIRKENSTOCK drops that offer unmatched style and comfort. 🎨 Innovative Brand Collaborations: Explore unique pieces from BAGGU, Champion, and hydration hero Owala. 🏠 Curated Campus Essentials: Find expanded multifunctional home assortments including storage, lighting, bedding and bath categories, and BDG’s latest denim trends. Each UO College Shop is uniquely UO, designed to enhance student life with a blend of style, function, and campus pride.

✨ Fall semester is now in session ✨ Our UO College Shop has transformed 20 key college-adjacent Urban Outfitters locations into vibrant meet-up spots, tailored to meet the unique needs of college students. What sets the UO College Shop apart? Our shop-in-shops are strategically placed to make finding campus essentials and school spirit easy, creative, and fun. They offer an array of dorm essentials, multifunctional home assortments, and trending beauty items that celebrate your main character energy. Here’s what you can look forward to: 🛋️ Cheeky Dorm Essentials: Discover quirky koozies, unhinged desk accessories like pocket planners and puffy laptop sleeves, cozy teddy bear throws, and trending beauty must-haves perfect for impromptu campus spa days. 👟 Exclusive Launches: Don’t miss our limited-edition BIRKENSTOCK drops that offer unmatched style and comfort. 🎨 Innovative Brand Collaborations: Explore unique pieces from BAGGU, Champion, and hydration hero Owala. 🏠 Curated Campus Essentials: Find expanded multifunctional home assortments including storage, lighting, bedding and bath categories, and BDG’s latest denim trends. Each UO College Shop is uniquely UO, designed to enhance student life with a blend of style, function, and campus pride.

✨ Fall semester is now in session ✨ Our UO College Shop has transformed 20 key college-adjacent Urban Outfitters locations into vibrant meet-up spots, tailored to meet the unique needs of college students. What sets the UO College Shop apart? Our shop-in-shops are strategically placed to make finding campus essentials and school spirit easy, creative, and fun. They offer an array of dorm essentials, multifunctional home assortments, and trending beauty items that celebrate your main character energy. Here’s what you can look forward to: 🛋️ Cheeky Dorm Essentials: Discover quirky koozies, unhinged desk accessories like pocket planners and puffy laptop sleeves, cozy teddy bear throws, and trending beauty must-haves perfect for impromptu campus spa days. 👟 Exclusive Launches: Don’t miss our limited-edition BIRKENSTOCK drops that offer unmatched style and comfort. 🎨 Innovative Brand Collaborations: Explore unique pieces from BAGGU, Champion, and hydration hero Owala. 🏠 Curated Campus Essentials: Find expanded multifunctional home assortments including storage, lighting, bedding and bath categories, and BDG’s latest denim trends. Each UO College Shop is uniquely UO, designed to enhance student life with a blend of style, function, and campus pride.

Thank you, Athens, for the incredible welcome and overwhelming love for the icon and hometown hero, Quavo! The energy at the UO LIVE On Campus was unmatched, and we couldn't have asked for a better way to celebrate community, culture, and music. #UrbanOutfitters #UOLIVE

It’s back-to-school time and Urban Outfitters is officially ahead of the class with TYB! We couldn’t be more excited to welcome the UO Community to the future of community-led commerce. Community has always been important to Urban Outfitters. They have been at the forefront of collecting and amplifying UGC from their college reps for many years now.  So, it was a natural fit to expand their campus community to their broader fan base. Now Urban Outfitters will use TYB to reward all of their ambassadors and superfans directly for championing the brand on campus—just in time for the back-to-school season! Join UO’s Best in Class here: https://lnkd.in/gE7MT64a

"Has Urban Outfitters become August’s coolest (and most unlikely) music venue?” PAPER Magazine shares the magic of our UO LIVE On Campus series, transforming our stores into intimate music spaces featuring stars like Towa Bird and Quavo. This is more than just a concert series—it’s part of our Shift Happens campaign, where we’re redefining the back-to-campus experience. Join us as we create moments for connection, creativity, and community. See you at UO LIVE! Read more here: https://lnkd.in/gCfB9zrv #UrbanOutfitters #UOLIVE

We're Hiring 📢 Join Urban Outfitters as a Merchandise Planner 🛍️ Are you passionate about fashion trends, analytics, and driving business growth? Urban Outfitters is looking for a dynamic Merchandise Planner to play a key role in optimizing our product assortment, inventory, and sales strategies! If you thrive in a fast-paced environment and have a sharp eye for detail, we want to hear from you! Apply here to be part of our innovative team 👉 https://lnkd.in/eadTfKfv

Urban Outfitters is revolutionizing the back-to-campus season with the launch of UO LIVE On Campus and UO College Shop, as part of our Shift Happens campaign. Launching August 13th, UO LIVE brings immersive in-store experiences to top college towns, featuring performances by Quavo, Towa Bird, and more. Transforming our stores into intimate stages, this series allows students to connect with their favorite artists, creators, and peers, fostering community and excitement for the new school year. 🎶 Quavo’s Homecoming Beats: Kicking off in Athens, GA on August 13, the iconic rapper, singer, and songwriter Quavo is set to energize students with a performance that celebrates his authentic connection and hometown pride. 🌟 Additional Artists & Cities: UO LIVE On Campus will make its way across the country to more cities, including Georgetown and Tucson, featuring artists like Towa Bird, known for her electrifying performances and genre-blending sound, bringing a unique musical experience. Stay tuned for the rest to be announced! 🛋️ UO College Shop Pop-Ups: Discover 20 pop-up shops in college-adjacent locations, offering curated campus essentials, cheeky dorm decor, and exclusive brand collaborations, including with BIRKENSTOCK and BAGGU. In today’s evolving retail landscape, we understand that consumers crave more than just transactions. This initiative is about creating memorable, community-driven, unique experiences that resonate deeply with Gen Z. Through UO LIVE On Campus and the UO College Shop pop-up series, we’re bringing the energy, creativity, and community spirit of Urban Outfitters directly to the heart of college life, making this back-to-campus season unforgettable. Learn more: https://lnkd.in/guBPwZnt #UOLive #UrbanOutfitters #BackToCampus

Urban Outfitters is revolutionizing the back-to-campus season with the launch of UO LIVE On Campus and UO College Shop, as part of our Shift Happens campaign. Launching August 13th, UO LIVE brings immersive in-store experiences to top college towns, featuring performances by Quavo, Towa Bird, and more. Transforming our stores into intimate stages, this series allows students to connect with their favorite artists, creators, and peers, fostering community and excitement for the new school year. 🎶 Quavo’s Homecoming Beats: Kicking off in Athens, GA on August 13, the iconic rapper, singer, and songwriter Quavo is set to energize students with a performance that celebrates his authentic connection and hometown pride. 🌟 Additional Artists & Cities: UO LIVE On Campus will make its way across the country to more cities, including Georgetown and Tucson, featuring artists like Towa Bird, known for her electrifying performances and genre-blending sound, bringing a unique musical experience. Stay tuned for the rest to be announced! 🛋️ UO College Shop Pop-Ups: Discover 20 pop-up shops in college-adjacent locations, offering curated campus essentials, cheeky dorm decor, and exclusive brand collaborations, including with BIRKENSTOCK and BAGGU. In today’s evolving retail landscape, we understand that consumers crave more than just transactions. This initiative is about creating memorable, community-driven, unique experiences that resonate deeply with Gen Z. Through UO LIVE On Campus and the UO College Shop pop-up series, we’re bringing the energy, creativity, and community spirit of Urban Outfitters directly to the heart of college life, making this back-to-campus season unforgettable. Learn more: https://lnkd.in/guBPwZnt #UOLive #UrbanOutfitters #BackToCampus