Uptempo

Year after year, planning season barrels through marketing organizations, soaking up time and energy over months of meetings, data dives, and presentations.  And the plans created through this painstaking process don’t always make it clear what the impact will be on corporate strategy and revenue. That’s why we created our new Marketing Planning Blueprint. 📘 This straightforward guide: –Explains what an effective marketing plan should include (like scenario planning, campaign planning, budget planning, and more.)  –Walks you through our seven-stage planning framework—which touches every level of the marketing organization. –Includes tactical checklists for each step in the process so you don’t miss any important details. Access it here →  https://lnkd.in/ds7rbye2

Streamline your marketing planning process with insights from hundreds of enterprise marketers and industry analysts. 🧠 We’ve condensed all of their knowledge down to a seven-step framework. Swipe through to see the key milestone that will keep you on track and aligned throughout annual planning.  ➡️

Want to stop budget reconciliation from draining you and your marketing team? 🧛🩸 Take the time to learn about the cost centers your finance team uses to organize spend. Our CMO explains how it can make the month-end less painful in the video below.

💡  Is your team still using Excel for planning and budgeting? It might be time for an upgrade. We've released new features on Uptempo that give enterprise marketing teams the insights and flexibility they need to turn every dollar into measurable impact. With real-time visibility into working vs. non-working spend, marketing leaders can align budgets strategically, ensuring every dollar supports business goals. Key features like Multi-Activity Funding make it easy to reconcile and track spend across multiple campaigns or activities, a common problem marketers experience with agency invoices. Uptempo helps bridge the gap between planning and budgeting, empowering teams to make smarter, data-backed decisions. See how Uptempo can help you make every marketing dollar count.

Halloween may be spooky—but misaligned marketing strategies are even scarier. 👻 Treat yourself to some sweet campaign planning insights in our free workshop with Inverta on Oct 31st. In “From Plan to Performance: Campaign Strategy to Guide Your Team and Hit Your Goals,” you’ll learn how to connect the dots between high-level strategy and nitty-gritty execution—and build a coordinated marketing machine that delivers results. Other tasty tidbits include:  🧟How to create a campaign strategy that stops your team from going rogue  🔮 Magical tools and workflows that turn strategy into action (like RACI, SLAs, etc.)  🕸️ Ways to bridge the gap between top-down budgets and bottom-up spending Register now—and turn your annual plan into campaigns that will fill your pipeline → https://lnkd.in/dv_Q4JUF 

Kick-off your week by checking out these sweet marketing operations roles 🍬: 🍫 Marketing Automation Contractor, Uptempo (That’s us!) https://lnkd.in/gj25rWzt 🍫 Head of Lifecycle Marketing Operations, Atlassian  https://lnkd.in/gcGTMTsN 🍫 Director of Marketing Operations, Mayo Clinic  https://lnkd.in/gxYM4_Xz 🍫 Director, Marketing Business Operations and Program Management, Adobe https://lnkd.in/gmNaHX7S 🍫 Senior GTM Operations Analyst, Box https://lnkd.in/gGnHYFNX 🍫 Marketing Operations Manager, Fetch https://lnkd.in/gMKWpbTH 🍫 Senior Manager, Marketing Operations, DISCO https://lnkd.in/giXmTedP 🍫 Sr. Salesforce Consultant, Hyperscayle LLC https://lnkd.in/gj8MnZNd 🍫 Marketing Data Analyst, Manager, athenahealth https://lnkd.in/gfpDFwRQ 🍫 Marketing Operations Professional, Trimble  https://lnkd.in/gTJ8Dh7m 🍫 Hubspot & Data Systems Manager, Trio New College Network  https://lnkd.in/gdQ8nFEa 🍫 Marketing Operations Manager, FormAssembly https://lnkd.in/gUU4hGtX 🍫 Marketing Technology Administrator, Justworks https://lnkd.in/gc-_EMsd 🍫Marketing Operations Specialist, TradeTrax, Inc. https://lnkd.in/gz8c4ZEd 🍫Program Manager, Planning and Analytics, Rivian https://lnkd.in/gDGd99CX Find more roles in our Huddle community →  https://lnkd.in/gYzaVWtt

“Hey, can we launch a creative, Halloween-themed campaign next week?” Marketers who already agreed *not* to do a Halloween promo this year: 

A lot of things can go wrong when it comes to campaign planning—especially for MOps teams. Getting looped in too late, having unclear goals, and experiencing tech challenges are just a few things that can derail your plans (and cause you to slowly unravel 🫠). Hear how our experts get ahead of campaign planning and avoid common pitfalls in the latest edition of MOps Unplugged. 🔌 https://lnkd.in/gfz8WxrF Featuring: Britney Young, Honey Bee Marketing Brooke Bartos, InvoiceCloud Danielle Balestra, Goodwin Law Jomar Ebalida, Paul Hastings Law Michael Fan, Workato Quincy Johnson, MS, Independent

When your marketing functions build campaign plans based on your annual strategy, things can get lost in translation. Scope creep, misaligned goals, or the “we’ll just do what we did last year” mentality can derail your higher-level plans. That’s why we’re teaming up with our friends at Inverta for a free virtual workshop on turning your big-picture plans into tactical, performative programs that support your larger goals. Marketing experts will walk through the strategic, operational, and financial guardrails you need to build a coordinated, marketing machine at every level of your organization. ⚙️ Register now so you don’t miss out → https://lnkd.in/dv_Q4JUF

Avoiding priority whiplash is tough—even for experienced MOps leaders. 😵💫 Hear how some of our panelists from the July MOps Breakout tackled changing plans and fast pivots. Featuring:  -Sean Townshend, MBA -Boris Jovic -Tabitha Futch 👀 We will be announcing another MOps Breakout soon.