Upper Hand

Is your sports business leaving money on the table? Membership fees and rentals are great, but there’s so much more you can do to boost your revenue! Here are 3 ways to uncover untapped opportunities: 1️⃣ Leverage Client Data: Use analytics to track client behavior and spending patterns to identify high-value opportunities. Did you know facilities using data insights see an 18-20% boost in client spending? 2️⃣ Client-Based Marketing: Build personalized campaigns that speak to your clients’s unique needs. From tailored emails to loyalty programs, this approach can increase retention and spending by up to 71%! 3️⃣ Diversify Revenue Streams: Go beyond the basics—think virtual training, wellness programs, branded merchandise, and hosting community events. It’s all about maximizing your facility’s potential. Which strategy will you try first? 👉 Read the full blog for all the details and actionable steps: https://hubs.li/Q0349PZR0

📢 Our #webinar is today Join us for our Annual Recap & 2025 AI Preview. The Details: 📅 Date: Today, January 29 ⏰ Time: 1:30 PM ET 📍 Where: Zoom What to expect: 1. Reflect on the key takeaways from our most impactful 2024 webinars. 2. Explore new tools shaping the AI landscape for 2025. 3. Get exclusive insights into our next-generation AI innovations. 👉 Register Now https://hubs.li/Q032HJR10

Why Every Sports Business Needs a Newsletter If you manage a sports facility, camp, or academy, staying connected with your community is essential. A sports newsletter can be your go-to tool for: • Announcing schedules and events • Celebrating clients' milestones • Building a client base Here’s why it works: 1. It’s a direct line to your audience 2. It drives engagement and attendance at games, fundraisers, and events. 3. It strengthens your community by fostering team pride. 💡 Not sure where to start? Read the full blog to get started: https://hubs.li/Q031HZ7Z0

2 DAYS LEFT ⏳ Join us on January 29 at 1:30 PM ET for our Annual Recap & 2025 AI Preview Webinar. What to expect: 1. Reflect on the key takeaways from our most impactful 2024 webinars. 2. Explore new tools shaping the AI landscape for 2025. 3. Get exclusive insights into our next-generation AI innovations. If you can't attend live, you can register for the webinar, and we'll send the recording after the session. 👉 Save your seat today! https://hubs.ly/Q0331Z7M0

Join us for our Annual Recap & 2025 AI Preview #Webinar 🗓️ January 29th at 1:30 PM ET Kevin MacCauley will be sharing: 1. Key takeaways from our most impactful 2024 webinars. 2. New tools shaping the AI landscape for 2025. 3. Exclusive insights into our next-generation AI innovations Don’t miss this opportunity to automate and optimize your sports business for success. 👉Register Now: https://hubs.li/Q033KKZl0

Welcome to the 5th Edition of The Playbook! 🎉 Your bi-weekly guide to growing your sports community, boosting engagement, and building a winning strategy for your sports business. This week, we’re diving into a powerful tool that can take your communication to the next level—Newsletters. Learn how newsletters can build stronger relationships, increase attendance, and energize your community! 1️⃣ Why Every Sports Business Needs a Newsletter A sports newsletter isn’t just for updates; it’s your key to keeping your community engaged, informed, and connected. 2️⃣ Best Practices for Sports Coaches Creating a newsletter can be simple and effective when you focus on clear structure, visual appeal, and personal touches that speak directly to your audience. 3️⃣ How to Create Your First Sports Newsletter Getting started is easy—define your goals, choose a platform, design a template, craft compelling content, and measure performance to see what works best. 4️⃣ Inspiration for Naming Your Newsletter A memorable name for your newsletter sets the tone and helps you connect with your audience, so take time to find one that resonates. 5️⃣ Content Ideas to Keep Your Audience Engaged From game schedules to player spotlights and event invitations, make sure your newsletter includes content that resonates with your community. Whether you’re just starting out or looking to elevate your existing communication strategy, this edition of The Playbook gives you the tools you need to create impactful newsletters and grow your sports business! #sportsfacility #community #marketingtips

Building a Winning Marketing Strategy for Your Sports Facility Creating a solid sports facility marketing plan is essential to standing out in the competitive sports and fitness industry. It’s not just about promoting services—it’s about understanding your audience, highlighting your unique strengths, and using effective tools to build long-lasting connections. Key Elements of a Successful Plan: • Target Audience Insights: Know who you're speaking to, from competitive athletes to fitness enthusiasts. • Strong Positioning: Showcase what makes your facility special—state-of-the-art equipment, expert staff, or flexible scheduling. • Digital Presence: A responsive website, active social media, and online booking make engagement seamless. • Community Connections: Partnerships with local teams, events, and schools create deeper ties. • Seasonal Strategies: Adjust your efforts for peak times, off-seasons, and special events. Want the full breakdown? 👉Read the full blog for actionable insights and a step-by-step guide: https://hubs.li/Q030Z7rx0

What Makes a Scheduling App Truly ‘Good’? Managing your time effectively is no longer optional—it’s essential for staying productive and competitive. But with so many scheduling apps out there, how do you pick the right one? Here’s a checklist of key features that separate a good scheduling app from the rest: ✅ User-Friendly Interface • Intuitive design to eliminate confusion. • Customizable options to fit your style of planning. ✅ Cross-Platform Compatibility • Sync in real-time across mobile, desktop, and web platforms. • Access your schedule anytime, anywhere, without missing a beat. ✅ Automation Features • Smart notifications for reminders, deadlines, and rescheduling. • Manage recurring tasks effortlessly with automation. A good scheduling app isn’t just about staying on top of your appointments—it’s about transforming how you manage your time. What scheduling features matter most to you? Discover more key features and tips in our blog: https://hubs.li/Q031T3bX0

Are you thinking about expanding your sports facility? Growth brings exciting opportunities, but it also requires a solid strategy. From upgrading technology to expanding programs, there’s a lot to consider. Here are 3 proven strategies to help you scale: 1. Conduct market research to identify demand 2. Secure funding for your vision 3. Upgrade technology to streamline operations Read the full blog to learn more. https://hubs.li/Q031HCrf0

2 DAYS LEFT ⏳ Join us on January 15 at 1:30 PM ET for our Annual Recap & 2025 AI Preview Webinar. What to expect: 1. Reflect on the key takeaways from our most impactful 2024 webinars. 2. Explore new tools shaping the AI landscape for 2025. 3. Get exclusive insights into our next-generation AI innovations. If you can't attend live, you can register for the webinar, and we'll send the recording after the session. 👉 Save your seat today! https://hubs.li/Q031TKDD0