🚀 Did You Know? Hispanic consumers are 50% more likely to follow a brand online than the general population. This high engagement presents a golden opportunity for brands to build long-term relationships and maximize Lifetime Value (LTV). 🔍 Why it matters: The digital-savvy Hispanic audience is driving growth across various sectors. Brands that invest in culturally tailored content and leverage digital platforms can see significant returns. 💡 Take Action: Dive into our latest blog post to discover actionable strategies for tapping into this influential market.
UMG
Advertising Services
Greenville, South Carolina 714 followers
We exist to provide our clients with innovative ways to make genuine connections with the Hispanic market.
About us
UMG is a full service marketing and advertising consulting firm in Greenville, SC. Our client base is wide-ranging, but our specialty is in the Hispanic Market. The Hispanic market responds to different mediums and promotional strategies. From nuances within the Spanish language to the unique ways the Hispanic market responds to a company's marketing efforts, each detail has an effect on a company's marketing campaign. UMG understands these complex details. We are uniquely positioned and in tune with what makes the Hispanic market react to a marketing campaign.
- Website
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http://umg.agency
External link for UMG
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Greenville, South Carolina
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Marketing Consulting and Hispanic Market Consulting
Locations
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Primary
601 Roper Creek Dr
Greenville, South Carolina 29615, US
Employees at UMG
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Maria Cristina Rios
Marketing Communications Consultant
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Gustavo Nieves
Investing in Hispanic-led teams | Lower middle markets | Early stage VC
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Ramon Nieves-Lugo
Principal at UniComm Media Group, a Hispanic marketing & communication strategy growth agency in Greenville, SC.
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Bugatti Bezzy
Unsigned Talent
Updates
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🎥 Hispanic Audiences Leading Movie Sales 🎥 Hispanic audiences now make up 27% of theatergoers, significantly influencing box office sales. With young audiences slow to return post-COVID, this demographic is crucial for the movie industry’s revival. Question: When was the last time you went to the movies?
How Going to the Movies Is Changing, in Charts
wsj.com
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🌟 1 Big Thing: Hispanic consumers have a high Lifetime Value (LTV), spending an estimated $538,636 more than non-Hispanic white households over their lifetimes. Why it matters: Focus on culturally relevant content, digital & streaming platforms, and influencer partnerships to tap into this market's potential. Zoom in: The Hispanic community's digital engagement makes them a critical audience for targeted marketing strategies. Explore strategies to connect authentically with this growing market #HispanicMarket #LTV #DigitalMarketing #MarketingStrategy #MulticulturalMarketing
Understanding the Digital Hispanic Consumer: Insights and Strategies for Maximizing LTV
UMG on LinkedIn
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🌟 Expanding Hispanic Community Propels U.S. Population Growth 🌟 📈 Why it matters: This growth presents a golden opportunity for brands and marketers. The vibrant and youthful Hispanic community is set to drive market trends and consumer behaviors. Embracing multicultural marketing strategies and culturally relevant messaging will be key to connecting with this influential segment, fostering engagement and loyalty. 🌎 Key Insights: Urban Growth: Cities like Philadelphia, Milwaukee, Salt Lake City, and Louisville saw Hispanic population increases that offset declines in non-Hispanic residents. Political Influence: Over one in four people under 18 in the U.S. are now Hispanic, setting the stage for significant political and economic influence in the coming years. Cultural Impact: The largest Hispanic group remains Mexican, but Venezuelans are growing the fastest due to ongoing instability in their home country. 📊 The Big Picture: As the Hispanic population grows, so does its cultural influence, impacting consumer preferences and market trends. Businesses that recognize and adapt to this dynamic will be better positioned for success.
Expanding Hispanic Community Propels U.S. Population Growth
wsj.com
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🎥 🎥 🎥 Understanding the Hispanic market can be complex, but we've got you covered! We've created a Loom video that provides a quick overview of our updated "UMG Whitepaper Hispanic Segments ". 🌟 👀 Watch to Learn: Highlights and key takeaways from the whitepaper Real-life applications for your business Why this is a must-read resource to start planning for Hispanic Heritage Month #HispanicHeritageMonth #WhitepaperOverview #hispanicmarketing #hispanicheritagemonth2024 #umg #latinx #latino
Loom: Update on the Hispanic Market White Paper
https://www.loom.com
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Exciting news for the Hispanic media market! Norsan Media is expanding to Greenville, SC, and investing in the Hispanic media infrastructure. This is great news for any company looking to reach the Hispanic market. Congratulations to Norsan on this expansion! #HispanicMedia #Expansion #Norsan #GreenvilleSC #yeahthatGreenville
Principal at UniComm Media Group, a Hispanic marketing & communication strategy growth agency in Greenville, SC.
Exciting news for the Hispanic media market! Norsan Media is expanding to Greenville, SC, and investing in the Hispanic media infrastructure. This is great news for any company looking to reach the Hispanic market. Congratulations to Norsan on this expansion! #HispanicMedia #Expansion #Norsan #GreenvilleSC #yeahthatGreenville
Norsan Media To Acquire WSPA Greenville, SC From Audacy.
insideradio.com
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We are beyond excited as our CEO and Founder Ramon Nieves-Lugo kicks off the Bank of America Fall For Greenville 2023 today as its first Latino Chair! The journey since January has been filled with anticipation and hard work, showcasing a wonderful collaboration between individuals dedicated to community engagement. #fallforgreenville #hispanicheritagemonth
Principal at UniComm Media Group, a Hispanic marketing & communication strategy growth agency in Greenville, SC.
I'm stoked to be kicking off the 42nd Bank of America Fall For Greenville 2023, Presented by PepsiCo, today as its first Latino Chair! The journey since January has been wild and rewarding. A massive shoutout to my board and chair-elect, Veera Gaul, for her fantastic support and to my incredible family and friends for their endless encouragement. Also, a big thank you to the City of Greenville, South Carolina, and all their staff for setting up this event every year—it's truly a monumental task! Let's dive into a weekend of fantastic music, tasty food, and stellar company. Swing by www.fallforgreenville.net to plan your jam-packed weekend. Ready to make some unforgettable memories! 🎉 #FallForGreenville #CommunityVibes #hispanicheritage #hispanicheritagemonth #yeahtha