TVREV

Streaming platforms are turning to anime and global content to engage and retain Zoomers in the U.S. Parrot Analytics' Brandon Katz explains in his latest column for TVREV. https://lnkd.in/ggcJvQUj

"America's Newsroom" topped the NBA in percent share duration Oct. 28 through Nov. 3. Find out who else made last week's program rankings via Inscape Data: https://lnkd.in/gFHDMJUn

With Election Day here, Jason Damata dove into data from this election cycle to better understand the dynamics of the attention economy. Though still a work in progress, so far he found: -20 national ads were seen more than 9.3 billion times 10/1-11/03, via iSpot.tv. -People are becoming harder to reach on TVs with 61% of TVs “solely” streamed content, according to Inscape Data's forthcoming Q3 2024 Market Trends report. -Congressional and special interest ballot initiatives pushed local dollars into streaming audiences, which offers targeting based on zip-code level granularity and deeper demographic profiles. Madhive's Political Pulse Series  looks at data from key battleground states. -Donald Trump almost doubled the number of news articles compared to Kamala Harris, according to an analysis of Chartbeat data by John Cassillo. -News & Politics media creators in the U.S. generated 2.6 billion views on YouTube alone in October 2024, numbers from Tubular Labs show.  -While TV broadcasts are one-to-many, social connects many to many, many, many. CreatorIQ’s State of Creator Report for 2024-25 illustrates why. https://lnkd.in/gwtFz6zZ

Don't miss Mediaocean's Drew Kane in the first of five videos in our "CIMM City" series, filmed during the Coalition for Innovative Media Measurement (CIMM) Summit in NYC.

Amazon's ad business grew 19% this quarter, down slightly from 20% last quarter, even with new Prime ad inventory. This raises questions about future growth and possible competition from other retail media networks, especially as selling ads outside of their own platforms becomes the next big opportunity. Read more from Michael Shields in his latest for TVREV: https://lnkd.in/gTt43Evz

📺 Samsung Ads’ Justin Fromm discusses the findings of their new report on Streaming’s Loyalty Crisis in our latest TVREV Thought Leaders Circle video. You can download the report for free at TVREV: https://lnkd.in/eaKdGaAb

Find out what TV can learn about churn from the Washington Post’s tough week and why Wall Street just won’t cut Roku a break in Alan Wolk's Week in Review. https://lnkd.in/gJzw44A9

𝗠𝗮𝗻𝘆 𝗨.𝗦. 𝗮𝗻𝗱 𝗴𝗹𝗼𝗯𝗮𝗹 𝗯𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁𝗲𝗿𝘀 𝗮𝗿𝗲 𝘀𝘁𝗶𝗹𝗹 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗮𝗱𝗮𝗽𝘁 𝘁𝗼 𝘁𝗵𝗲 𝗶𝗺𝗽𝗮𝗰𝘁 𝗼𝗳 𝗡𝗲𝘁𝗳𝗹𝗶𝘅'𝘀 𝗶𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗼𝗳 𝘀𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝟭𝟳 𝘆𝗲𝗮𝗿𝘀 𝗮𝗴𝗼. 𝗟𝗶𝗻𝗲𝗮𝗿 𝗧𝗩 𝗶𝘀 𝗳𝗮𝗱𝗶𝗻𝗴, and the #NextGenTV ecosystem (aka #HbbTV in Europe) has few fans, essentially competing against more engaging content and far more advanced TVOS platforms from #LG, #Samsung, #ROKU, #Google, #Amazon, and others. The situation is the same in Europe and will likely be similar in Brazil with the advent of the new TV 3.0 standard. 𝗟𝗼𝗰𝗮𝗹 𝗨.𝗦. 𝗢𝗧𝗔 𝗕𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁𝗲𝗿𝘀 𝘁𝗿𝘂𝗲 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵 lies in local presence and large-scale, one-way Broadcast Internet/CDN data distribution capabilities, not linear TV. Yet they also face competition from more advanced two-way distribution technologies from ISPs, CDNs, 5G FWA, and soon 5G Multicast and 5G Broadcast from Telcos. 𝗡𝗲𝗶𝘁𝗵𝗲𝗿 𝗽𝗿𝗶𝘃𝗮𝘁𝗲 𝗻𝗼𝗿 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗰𝗮𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗶𝘁𝘀𝗲𝗹𝗳; they want affordable, plug-and-play solutions with premium convenience and interoperability. “𝐋𝐨𝐰 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞” 𝐒𝐓𝐁𝐬/𝐃𝐕𝐑𝐬, 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐝𝐚𝐭𝐞𝐝 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐦𝐨𝐝𝐞𝐥𝐬, 𝐚𝐫𝐞 𝐧𝐨 𝐦𝐚𝐭𝐜𝐡 𝐟𝐨𝐫 𝐛𝐢𝐠 𝐭𝐞𝐜𝐡 𝐚𝐧𝐝 𝐜𝐚𝐧 𝐨𝐧𝐥𝐲 𝐬𝐥𝐢𝐠𝐡𝐭𝐥𝐲 𝐝𝐞𝐥𝐚𝐲 𝐭𝐡𝐞 𝐢𝐧𝐞𝐯𝐢𝐭𝐚𝐛𝐥𝐞. To stay relevant, a 𝙢𝙤𝙙𝙚𝙧𝙣 𝙞𝙣-𝙝𝙤𝙢𝙚 𝙚𝙙𝙜𝙚 𝙘𝙤𝙢𝙥𝙪𝙩𝙚 𝙬𝙞𝙩𝙝 𝘼𝙄 𝙞𝙨 𝙣𝙚𝙚𝙙𝙚𝙙 to leverage broadcast tech and compete with big tech. Recognizing this reality could open the path to a fresh strategy for U.S. broadcasters. 🔗 #Broadcast #CTV #DVB #IPTV #media #MVPD #vMVPD #NAB #NabAmplify #NextGenBroadcast #OTT #PayTV #SmartTV #Streaming #StreamingMedia #StreamingVideo #TV #Television #video #videostreaming Enjoy the read from Tim Hanlon in TVREV: https://lnkd.in/gQWSsgKe

We recently caught up with Vibe.co CEO Arthur ✌️ Querou to chat about how Vibe helps simplify TV advertising for small- and medium-sized businesses. Catch the video below and don't miss this week's Proximity column: https://lnkd.in/gBrvbZ42

Check out Alan Wolk tomorrow on this webinar covering the ups and downs of the ad-supported paid streaming market from an international perspective. ⏰ 9 AM Pacific ⏰ 12 PM Eastern ⏰ 16:00 UK ⏰ 17:00 CET Register at: https://lnkd.in/dHb9c_Gz