There’s nothing like that new website smell. So fresh. So clean. Chock full of features and content we know you’ll love. We’re thrilled to invite you to take a spin on over to the brand-new truthcollective.com, where you’ll find our latest work, articles, and insights from our team about how brands are finding their braver side, and how business growth is sure to follow. We hope you enjoy it! Please let us know what you think in the comments.
About us
Hi. We’re Truth Collective. As one honestly creative company, we help brands be ever braver through our two specializations: brand identity and brand activation.
- Website
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https://truthcollective.com/
External link for Truth Collective
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Rochester, NY
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Strategy, Branding, Advertising, Digital, social media, creative, integrated communications, business strategy, marketing, and communications
Locations
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Primary
25 Russell Street
Rochester, NY 14607, US
Employees at Truth Collective
Updates
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“Brand Ever Braver isn’t just a tagline, it’s a rallying cry.". I might make that into my tagline ;-) Thanks USA TODAY for some good ink and also for appreciating that there's heart and head in everything that we do... #brandeverbraver #CMO #brandstrategy #truth
"Rooted in courageous innovation, Truth Collective rejects the often mechanical approach adopted by traditional marketing agencies across the world.". Thank you USA TODAY for sharing our story and why bravery matters for brands now more than ever. #BrandMarketing #BrandEverBraver #BrandValue #Marketers https://bit.ly/4dCx1fq
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Truth Collective reposted this
I always love seeing Truth Collective work in the wild. So it was a nice surprise when I caught Islamorada Beer Company’s Sandbar Sunday branding in episode 4 of Bad Monkey on Apple+ last night—and in a scene with one of my favorite actor and filmmakers, Zach Braff. The label has evolved since Stronghold Studio, Corey Vance, Tommy Brunett and I worked on the labeling in 2015, but the core visual assets we created are all still there. Congrats to Islamorada Beverages on your growth and truly marking your territory in The Keys and beyond! (Original design and today's label included with imagery) And please reach out if you're a brewer, distiller, or winemaker— we'd love to unleash our design process to find your braver brand positioning. #branding #beer #SandbarSunday #IslamoradaBeerCompany #labeling #brandeverbraver #BadMonkey #ApplePlus #Entertainment #Brandplacement #ZachBraff #VinceVaughn
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"Rooted in courageous innovation, Truth Collective rejects the often mechanical approach adopted by traditional marketing agencies across the world.". Thank you USA TODAY for sharing our story and why bravery matters for brands now more than ever. #BrandMarketing #BrandEverBraver #BrandValue #Marketers https://bit.ly/4dCx1fq
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“I want to help people realize the greater potential of who they could be in the future. Undoubtedly, effective branding is a core contributor to business development, but it’s also about inspiring leaders to introspectively evaluate what they wish to achieve. My work at Truth Collective is to remind us to be brave in our approaches because, ultimately, there really are no rules.” Founder and Managing Partner Bob Bailey talks with International Business Times about the passion and bravery that fuel Truth Collective and how it impacts our work for our clients. #BrandValue #BrandMarketing #BrandEverBraver https://bit.ly/4cH5NTz
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"Rooted in courageous innovation, Truth Collective rejects the often mechanical approach adopted by traditional marketing agencies across the world..." Thanks, USA TODAY for sharing our story and why bravery matters for brands now more than ever. #BrandEverBraver #BrandMarketing #TruthCollective
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Truth Collective reposted this
"As Truth Collective continues to reestablish faith in marketing agencies, it encourages its clients to embrace change and make brave decisions that garner the potential for revolutionary results." Well said LA Weekly. #BrandEverBraver
Truth Collective: Reshaping Identity through Powerful Branding and an Innovative Approach to Marketing Strategy
laweekly.com
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Founder and Managing Partner Bob Bailey shares why creativity matters and the measurable results that it can produce. #BrandEverBraver
Creativity can only realize its potential when the right conditions allow it to flourish. I'm talking about trusting client relationships - and man we are flush with them at Truth Collective. Thank you to our amazing team for showing up bravely everyday, and to our clients for showing how you feel about them. Our Q2 NPS is an 80. So when it comes to client relationships, if you value them, then measure them. More in the video, let me know your thoughts. #BrandEverBraver.
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Refreshing our own brand taught us a few things. From the powerful insights that can come from an external perspective to the commitment needed for a true brand evolution. We learned some brave lessons. Bob Bailey, Managing Partner of Truth Collective breaks down the insights for you. #BraveTruth #TruthCollective #BrandMarketing #BrandEverBraver
An Inside Look at Our Brand Refresh
Truth Collective on LinkedIn
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Some more of the brand activation work for Wilmorite Management Group LLC and its Greece Ridge property that translates to display ads, social content, and environmental graphics at the mall. Kudos for the team there who are embracing the the shopping, dining, and entertainment trends that make their space truly vibrant.
Can a mall help you “up” your life? If that mall is Greece Ridge it can. With over 1.2 million square feet, this isn’t just a shopping mall. It’s a thriving dining, entertainment, and gaming scene. To celebrate this, along with the thriving sneaker and streetwear culture at Greece Ridge, we took an edgier tone than you would expect for a mall. We reinforced how a trip there really can help you “up” what you’re wearing, what you’re eating, and what you’re playing. The result is a visual approach that feels real and raw—something younger audiences crave. And overall, a campaign that feels more culture than commercial. We had a blast partnering with Wilmorite Management Group LLC on this work and finding the space where this mall can be its truest self. #retail #marketing #branding #brandactivation #wilmorite #greeceridge #rochesterny #brandeverbraver