Trust Relations
Public Relations and Communications Services
The nationwide virtual strategic communications firm that designs “dream teams” for clients to deliver superior value!
About us
Trust Relations is a fast-growing, virtual branding, and strategic communications agency. We bypass the traditional agency model to build trusted brands, craft authentic stories, and engage diverse audiences — for marquee brands and disruptive startups alike. At Trust Relations, we represent companies that straddle multiple verticals and have diverse communications needs. Our unique structure allows us to hire the best and brightest professionals nationwide to create “dream teams” that are most suited for our clients’ specific PR and marketing goals and budgets. Agile and packed with talent, our nimble teams offer an unparalleled value for clients. We optimize budgets, generate superior results, and match the ideal talent with every client account. Thanks to our fluid and non-siloed structure, we easily scale and grow with clients. We can penetrate any vertical, handle their multidimensional communications needs, and deliver truly integrated solutions. We also excel at creating inspiring ways for clients to showcase their brand value. We highlight supportive proof points and ideate compelling activations to demonstrate a brand’s unique story and value proposition across multiple channels. Public Relations is the Past. Trust Relations is the Future. "Trust Relations" is a term coined by President and Founder April White to describe a new approach to strategic communications. We focus on conveying clients' authentic actions, values, and goodwill. In technology, trust relationships are an administration and communication link between two domains. In communications, they are a bond of mutual respect between a brand and the people it serves. What Sets Us Apart Our mission is to bring clients' brands, visions, and value propositions to life through creative thinking, strategies and activations that produce meaningful results.
- Website
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http://trustrelations.agency
External link for Trust Relations
- Industry
- Public Relations and Communications Services
- Company size
- 11-50 employees
- Headquarters
- Remote
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Public Relations, Business Writing, Strategic Communications, Brand Positioning, Executive Positioning, Corporate Communications, Consumer, B2B, Thought Leadership, Bylined Articles, Strategic Messaging, Brand Activations, Communications Campaigns, Media Relations, Social Media Marketing, SEO, Graphic Design, Email Marketing, Online Advertising, Blog Writing, and Marketing Consulting
Locations
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Primary
Remote, US
Employees at Trust Relations
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Cayla McGinnis
Business Development and Marketing Manager at Trust Relations
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Sofia Kathryn Spieler
PR & Communications Media Maven | Strategy Connoisseur in Tech & Innovation | Healthcare | Web3 & Crypto | Wine & Spirits | L2 WSET
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Michael Evans
Web3 Innovator and Marketing Communications Professional
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Gerrit Campbell
Creative Director at Trust Relations
Updates
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Right on time for your last official Friday of the summer, a new episode of the PR Wine Down just dropped! On the podcast this week, April and Laura are catching up for a one-on-one chat. Here's what they're covering: 📈 recent trending topics impacting the PR industry 🚀 the future of work 👀 PwC’s decision to cut back on their “Summer Fridays” perk ⚖️ shifting power dynamics between employers and employees ✂️ why companies are cutting back on workplace wellness initiatives Also in this episode, we're pleased to introduce a new segment: What’s Up On Reddit? In this segment, April and Laura are taking it to the forums, to discuss recent topics trending for PR pros online. This week features a post from one user requesting help to build a media list for the first time — featuring April and Laura's expert recommendations. Listen to this episode now: https://buff.ly/3Z7muEu #PR #AgencyLife #FutureOfWork
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Say it with us: A great workplace culture starts at the top! "Work-life balance" and "company culture" have become buzzwords in recent years. But, when taken seriously, those factors can make an immeasurable difference. For decades, the belief that employees were replaceable at a moment's notice created an environment of fear in many workplaces. Employees today are demanding more — and that's for the better! At Trust Relations, we believe that a Considerate Culture in the workplace yields better career outcomes and more impressive client results. In this throwback article for the Newsweek Expert Forum, our CEO & Founder April White discusses how a top-down leadership philosophy can bring about a happy, collaborative workplace. Read it here: https://buff.ly/3Xjkxn7
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Trust Relations reposted this
4x Award-Winning PR Agency Founder (Trust Relations) | TEDx Speaker | Business Writer | 2x Award-Winning Podcast Host
Many of my connections here likely know me best in my role as CEO & Founder of Trust Relations. But I am also an animal lover and rescue fanatic! When someone asked me recently what being a pet mom to 10 creatures has taught me about leading a team, I decided it would be a fun topic to explore. So, here are a few of my thoughts. What do you think? Have you learned any important lessons in leadership from your favorite hobbies or passions? #PR #AgencyLife #leadership
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Affiliate marketing has been a game-changer in the PR world. If your brand is new to this type of PR, we're happy to clue you in! 💡 Affiliate marketing is a process that connects brands with online platforms and influencers, who receive commission for every visit, sign-up or sale they generate for a merchant. Today, consumer media outlets do the same with affiliate PR—they join affiliate networks, feature their favorite brands in news articles, and earn a kickback for every sale. The result is increased revenue for those news outlets, and increased sales for the brands. Interested in learning more? You can read a recap of recent changes in affiliate PR on our blog pager here: https://buff.ly/3Xd2j6L And if you're ready to learn what affiliate PR program can do for your brand, we have you covered! Our skilled consumer PR experts can take the stress out of your affiliate program, with end-to-end services to boost your media exposure. Set up a call any time: https://buff.ly/3xWkpNg #PR #B2C #affiliatemarketing
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What's better than jumping on a flight for your well-deserved summer vacation? ✈️ We have a few ideas: 😉 📍 timely communication with media contacts 📍 successful and strategic media pitches 📍 managers who care about their teams 📍 organized, efficient processes 📍 clear client goals and reporting protocols If you've been around here for awhile, you'll know that our CEO & Founder, April White, started Trust Relations because she wanted to create an agency where her PR dreams could be a reality. That's why we're as passionate about mentorship and upholding a considerate culture as we are about delivering powerful results. 💪 📰 Sound good? Visit our website to learn how we can work together: https://buff.ly/3xWkpNg In the meantime, we're wishing you productive mornings, impressive media placements and new client partnerships. Go get 'em, tiger! 💥 #motivation #prmemes #agencylife
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There’s a lot of opportunity to chart your own career path in PR. And whether you're a rookie at the start of your career or a long-time practitioner facing a career change, it can be difficult to decide which path to choose. Luckily for you, we’ve seen it all! Today's blog post includes a breakdown of the different PR career paths one might take, to get you up to speed on the differences. Tap the link to learn about: 🏢 careers at traditional and digital PR agencies 🏠 in-house roles 💻 freelancing and independent consulting Read it here: https://buff.ly/3M3HG6w Wondering which types of roles we have available at Trust Relations? Check on our current openings any time: https://buff.ly/3lzYk3P #PR #AgencyLife #CareerAdvice
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Many brands have been burned by PR in the past, with lackluster media results, inexperienced account staff, murky agency contracts, and strategies that don’t align with their broader business goals. If you're a brand leader or marketing executive trying to navigate the competitive agency vetting process, our team has some advice! Swipe, tap or click to read about three of the "red flags" that can indicate a PR agency might not be serving your best interests. Interested in hearing how we avoid these issues at Trust Relations? Reach out to us! We'd love to discuss how we can do better for your brand—and maximize your budget. Set up a call: https://buff.ly/3xWkpNg #PR #agencylife #PRadvice
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It's a busy time for PR practitioners in Washington! On the PR Wine Down podcast today, hosts April and Laura are taking a look to behind the scenes, with special guest Krysten Copeland! Krysten is the founder of KC & Co Communications and author of the PR Girl in D.C. blog. In this episode, Krysten shares her expertise in PR for campaign planning and management, details her career journey, and unpacks the realities of working in the fast-paced political sector. Also in this episode, April and Laura review Google’s recent missteps with its featured AI responses and analyze why some brands have begun to scale back their AI offerings. Don't miss out! Stream it here: https://buff.ly/4fw8B8I #PRpodcast #AI #PoliticalPR
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It's been one year of working with wonderful Account Executive Madison – and what a year it's been! 😍 For her clients across fintech, consumer tech, health tech, and more — Madison is as results-driven as she is creative. She's a go-getter and a PR star, and we can't wait to see what year two will bring. Cheers to you, Madison! 🥂 🤩 Meet Madison and the rest of the team here: https://buff.ly/44BkTWE #teambuilding #PR #mediarelations
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