Last week, we joined forces with a newly formed coalition, including Niman Ranch, ButcherBox, and independent hog farmers, to host a Congressional briefing and engage in 30-plus meetings on Capitol Hill. Our goal? To voice strong opposition to the EATS Act, a piece of legislation that threatens to reverse key animal welfare laws like California’s Proposition 12 and Massachusetts’ Question 3. These democratically supported laws, upheld by the Supreme Court, ensure pigs are raised in humane, gestation crate-free environments—practices that we, and many others in the coalition, have invested significantly to uphold. Through Prop 12 and Q3, we’ve seen how humane farming practices benefit not just the animals but also our business, our farmers, and the communities we serve. Overturning these laws would set a dangerous precedent, threatening not only the progress made in animal welfare but also the economic sustainability of farms and businesses that prioritize these ethical standards. We stand proud with this coalition, as we continue to fight for the future of gestation crate-free pork production and the protection of humane farming practices. Together, we’re committed to preserving the values that voters, farmers, and consumers care deeply about. #TrueStoryFoods #GestationCrateFreePork #AnimalWelfare #DefeatEATS #Proposition12 #HumaneAgriculture
True Story Foods
Food and Beverage Services
Fairfield, California 1,805 followers
Join the good food journey! We make clean, delicious, humanely raised meats you can feel good about eating.
About us
Our mission is to create a society that cares about where its food comes from: that respects its land and its livestock, takes care of its farmers, and appreciates eating well. True Story Foods is a vertically integrated, family-owned food company that creates quality meats raised with respect and crafted with care on American family farms. From deli meats to hot dogs and sausages to our line of heritage Kurobuta pork, we make the kinds of clean, delicious meats we want to eat and feed our families: humanely raised and artisan crafted with no antibiotics, preservatives, artificial ingredients, nitrates or anything extra. Find our products at major retailers and independent grocery stores, as well as via online grocers and directly from us at shop.truestoryfoods.com. Contact us to learn about offering our products in your stores at [email protected]. True Story is part of the Vero Foods family of brands.
- Website
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https://www.truestoryfoods.com/
External link for True Story Foods
- Industry
- Food and Beverage Services
- Company size
- 11-50 employees
- Headquarters
- Fairfield, California
- Type
- Privately Held
- Founded
- 2010
Locations
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Primary
Get directions
2475 Courage Dr
Fairfield, California 94533, US
Employees at True Story Foods
Updates
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"If passed, the Farm Bill would essentially walk back Prop 12, making the welfare requirements irrelevant. More than that, it would inhibit the ability of any state to make local laws about hog welfare as it affects interstate commerce." Many thanks to Lena Beck and Modern Farmer for this piece breaking down just what's at stake with the EATS Act, a part of the new Farm Bill. It's not just bad for the animals: our True Story family farmers spoke to the publication about how it would also destroy their livelihoods. Read more: https://lnkd.in/eXF54azv #ModernFarmer #FarmBill #EATSAct #Prop12 #Proposition12 #deafeatEATS #humanelyraised #familyfarms #TrueStoryFoods
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We’re proud to launch our newest product, Heritage Breed Diced Pancetta, at Whole Foods Market! Made from our humanely raised, heritage breed pork and spices, this all-natural pancetta is conveniently diced, making it perfect for everything from classic spaghetti carbonara to holiday sides. Thank you Victoria R. Fitzgerald and the entire team at Whole Foods for the continued partnership!
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True Story Foods sliced deli meats, charcuterie, hot dogs, and bacon are now available at Kowalski's Markets! Look for our full range of natural and organic meat products at this excellent Twin Cities grocer. Thank you Kowalski’s! #kowalskis #foodretail #groceryindustry #naturalfoods #eatbettermeat #goodfoodjourney #truestoryfoods
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Our new Heritage Breed Pancetta spotted at Whole Foods Market by one discerning customer!
After school stop at Whole Foods Market with my favorite little guy to check out the latest on the shelves, including True Story Foods new Heritage Breed Pancetta! It’s always a proud moment to share what I do with him. He thinks it’s pretty cool that my job involves bacon - can’t say I blame him!
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Thank you Victoria R. Fitzgerald and Whole Foods Market for the support of our new Heritage Breed Diced Pancetta! Perfect for spaghetti carbonara and more, we're so excited to see it on the shelf. 😍 Look out for it at your local Whole Foods! "3. Heritage Breed Pancetta: Last October, we expanded True Story Heritage Breed Kurobuta bacon nationally and since then it's developed a near cult following (for good reason). True Story has an exceptional product lineup in our specialty meats set, and we are pleased to leverage their expertise in Italian cured meats to partner in launching this outstanding diced pancetta, just in time for the holidays. Available nationally except in the PNW, Rocky Mountain, Southwest, and Florida regions. Thank you Stacy Irving!"
One of the most energizing weeks of the year: category reset week! 🥓 Below are five of the products I'm most excited about launching in Whole Foods Market's meat department: 1. Amylu Foods Organic Meatballs, Burgers, and Breakfast Sausage: The rarest innovation is one that creates a whole new subcategory, which Amylu has done with their fully cooked burgers and meatballs. These products' immense popularity has brought frequent requests from organic customers to launch an organic line. I love hearing all the versatile ways people use the meatballs, including Asian inspired rice bowls, Italian pasta night, mini sliders, or putting them in kids lunch boxes as a protein-packed side. Available nationally. Thank you Chase Stalder, Gavin Mutter, and Amylu Kurzawski! 2. North Country Smokehouse, LLC. Reduced Sodium Organic Bacon: Many of our customers are very sensitive to salty flavors or are trying to reduce sodium consumption for health reasons. There are few low sodium bacon options in the market and today no organic options. As someone who enjoys salty flavors, I was worried this bacon would be bland, but NCSH's distinctive rich smokiness gives this bacon tons of flavor despite having very low salt levels (only 45mg, 2% of DV per slice). Available nationally. Thank you Rachel Markham and Jonathan Anderson! 3. True Story Foods Heritage Breed Pancetta: Last October, we expanded True Story Heritage Breed Kurobuta bacon nationally and since then it's developed a near cult following (for good reason). True Story has an exceptional product lineup in our specialty meats set, and we are pleased to leverage their expertise in Italian cured meats to partner in launching this outstanding diced pancetta, just in time for the holidays. Available nationally except in the PNW, Rocky Mountain, Southwest, and Florida regions. Thank you Stacy Irving! 4. Charcutnuvo Natural and Organic Sausage ROC Beef Sausages: We've seen huge growth in beef sausage demand, and are enthusiastic to add our first Regenerative Organic Certified sausage to set. Being 100% grass fed / grass finished, regenerative, and organic gives our customers industry-leading choice in mindful consumption. In addition, it is so cool that a small 4th-generation sausage maker is leading the charge to raise the bar. Available in Rocky Mountain and Southern Pacific regions. Thank you Eric Gutknecht and Gary Stevens! 5. Applegate Chicken Sausage and Pancake on a Stick: One of my best friends said she grew up eating Jimmy Dean pancake on a stick and couldn't find a natural and nutritious alternative. She was right, nothing exists. I brought this idea to Applegate in March and in record time they were able to bring this product to life. Available nationally in the frozen set in two weeks. Thank you Kate Wawrzaszek! There's many more fantastic launches not mentioned to check out at your local store. Thank you to all of our wonderful supplier partners, my team, and our store teams! ✨
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Protein Toppers have landed at Sendik's Food Market! Wisconsin residents can now find all three varieties of True Story Diced Chicken Protein Toppers—Teriyaki Sesame, Roasted Garlic and Oven Roasted Chicken Breast—among other True Story products at all Sendik's stores. Perfect for topping salads, filling quesadillas and sandwiches, or just throwing into the kid’s lunchbox for an easy, all-natural protein boost. Thank you Sendik’s for the continued partnership! #groceryindustry #naturalfoods #eatbettermeat #goodfoodjourney #truestoryfoods
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Heading to The Chefs' Warehouse Cincinnati Culinary Expo on Tuesday, October 9th? Come say hello to Dorian BESANCON and sample our sliced Heritage Breed Prosciutto. We can’t wait to see you there! #wherechefsshop #tradeshow #foodservice #truestoryfoods
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We are excited to share the launch of True Story bulk deli meats at AJ’s Fine Foods! Now AJ’s customers can visit the deli counter to purchase freshly sliced True Story turkey, ham, pastrami, and chicken. Thank you Jamie L Powell and AJ’s for this partnership! #groceryindustry #delicounter #eatbettermeat #goodfoodjourney #truestoryfoods
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The grab-and-go category is entering a new phase as grocers and vendors are upping their game to compete with c-stores and restaurants. Enter Protein Toppers! “At a $6.99-7.99 price point per 6-ounce package, Protein Toppers provide the added nutrition, not to mention convenience, that many consumers want today.” Thank you Progressive Grocer for this insightful article, including the mention of our Diced Chicken Protein Toppers. We’re excited to be innovating new grab-and-go items for 2025…stay tuned! https://lnkd.in/gUZwpeW7 #grabandgo #groceryindustry #foodindustry #proteintoppers #truestoryfoods
Grab-and-Go Foods Enter New Phase
progressivegrocer.com