Trinity P3 USA Marketing Management Consultancy

Curious about how AI is transforming businesses? Tune in as we interview Praveen Narra, AI pioneer and CEO of https://hubs.la/Q02PDBS50, to explore the evolution of AI, solving friction points, and the future of marketing with hyper-personalisation. Get insights from over 1,350 AI projects! https://hubs.la/Q02PDBwF0

Creative advertising awards are important for agencies. But how do we make awards more relevant to marketers? This month in LBBOnline, Darren Woolley, Global CEO of TrinityP3, examines the current approach to advertising awards, suggesting how to make creative awards more relevant to clients.

In this month's Woolley Marketing in Campaign, TrinityP3's Founder and Global CEO, Darren Woolley, examines the growing call to ban advertising and asks, "To ban or not to ban advertising?" proposing a better 4P solution than banning promotions.

This week on the Managing Marketing Podcast, Ellie Angell chats with Kristy Camarillo, GM at The Royals Sydney; Rebecca Den Braber, GM at Hatched; and Renee Murray, Head of People and Culture at Half Dome, about a wide range of DE&I challenges and opportunities, the changes happening in our industry and how effective we are at creating truly inclusive workplaces; our hopes for the future, and our lived experiences.

In an AI-driven world, the traditional analysis of working and non-working spend is outdated. Discover why these terms no longer effectively measure advertising effectiveness and how AI is reshaping marketing spend for better ROI. https://hubs.la/Q02M7QX50

Tune into Managing Marketing: Being A Trans Woman In Advertising. Ellie Angell, Senior Consultant at TrinityP3, shares her unique journey as one of the few openly trans women in the media and advertising industry across Australia, Asia, and the UK. Hear her insightful perspective on gender equity and inclusion. Listen now! https://hubs.la/Q02M7PLX0

This week on the Managing Marketing Podcast, host Anton Buchner talks with Rhys Ryan, CEO of Porter Novelli Australia, who has worked extensively on cyber security and reputation management. Rhys has spent 15 years with Porter Novelli in Sydney, Melbourne, and the US and a six-year stint with Edelman in the US, too—in New York and San Francisco. In this episode, Rhys discusses how to be proactive and prepare for strategic communications, issues, and crisis management, especially around data breaches.

TrinityP3 founder and global CEO Darren Woolley says, "The Australian market, which normally favours innovation and new ways of thinking, is still largely stuck producing work based on time spent instead of deliverables. Woolley said that while there’s not one fee model that suits every client - and TrinityP3 lists 11 different agency compensation models on its website - an output-based approach, which is costed on items the agency delivers, such as a television campaign, a radio commercial or a Facebook ad, often emerges as superior to others. This includes an outcome-based model, where the deliverable is less tangible and instead related to commercial results, or an hourly-based model, which purely operates on time spent working on that client. - AdNews

Is your advertising production assessment and management effective? Discover how evaluating and managing production costs can deliver significant savings and increased value. Learn about the impact of thorough assessments and the benefits of an independent review. https://hubs.la/Q02M7FX90

This week on the Managing Marketing Podcast, host Anton Buchner talks with Praveen Narra, who has worked in the AI space well before it became cool. He has built a career in app development, web products, consultancy, and AI software and digital transformation solutions. He's one of the most seasoned pioneers in AI and the founder and CEO of Tech.us in Silicon Valley. Over the past 23 years, Tech.us has successfully executed over 1,350 projects across AI, SaaS, and Mobile, serving a clientele that includes Fortune 1000 companies, emerging startups, and global icons like Tony Robbins. Anton and Praveen discuss how technology, especially AI, is being harnessed by businesses to spearhead innovation, overcome friction points, and solve problems of all shapes and sizes.