Transcend

83% of respondents would be willing to share data to enable a personalized experience when it comes to the communications you send out, according to an Accenture Pulse Check Survey. Transcend Preference Management makes it easy for you to give users control over the outreach they receive from your business and activate it across all of your systems so that everyone understands compliant, consented outreach, no matter what tool they’re using. Check the comments below for the link to the study and learn more about Transcend Preference Management.

🎃👻 Trick or Treat: Data Privacy Edition! 👻🎃 Which spooky data privacy "trick" scares you the most? 1️⃣ Data sold without consent 😱 2️⃣ Unsolicited targeted ads 👻🎯 3️⃣ Mysterious data breaches 🕵️♂️ 4️⃣ Inaccurate personal data 📉 👇 Vote now and share your biggest data privacy fear this spooky season! 🕸️ #DataPrivacy #HalloweenFun #SpookySeason #PrivacyFears #CyberSecurity #ConsumerRights

📣 It’s October 1, which means three new US privacy laws are now in effect! 1️⃣ The Montana Consumer Data Privacy Act (MCDPA): One of the stronger state privacy laws on the books, the MCDPA has a lower threshold for applicability (50,000 vs. the more usual 100,000), requires opt-in consent for processing sensitive personal data and the data of known children, and requires businesses to recognize and honor universal opt-out mechanisms, such as the Global Privacy Control (GPC). 2️⃣ The Maryland Age Appropriate Design Code Act (MAADCA): Under this law, businesses must complete DPIAs for existing products by April 1, 2026, implement high-privacy default settings for children, provide privacy information in age-appropriate language, and adhere to a "best interests of children" duty of care. Unlike the (now partially enjoined) California version of this law, the MAADCA does not require an explicit age estimation requirement or mandatory age-gating of products. 3️⃣ SB3 (Children’s privacy amendments to the Connecticut Data Privacy Act): Applying to businesses offering online services to consumers under 18, SB3 imposes strict restrictions on the processing of minors' personal data, including bans on targeted advertising, selling data, and certain profiling activities. Companies must ensure data collection is limited to what is necessary, conduct data protection assessments, and implement clear consent mechanisms that are free of dark patterns. Learn more about Montana's law with the link in the comments ⬇️

Privacy and marketing folks - this question is for you! Test your knowledge of regulations and see where you stack against your peers. It can be difficult to stay on top of new and updated regulations--and even harder to learn how to apply them to your customer outreach. Learn more about how regulations impact your ability to use data for marketing in our blog post below!

How to Build Customer Trust 101: 1️⃣ Show customers that you’re privacy-conscious through visible options for them to enact 2️⃣ Understand the latest state of end-user choices for communications 3️⃣ Activate those corresponding user choices across all communication tools and system of records If it’s that simple - why haven’t more teams done it? Legacy tools, in-house custom scripts, and manual processes made compliant outreach an extremely resource-intensive task. Transcend Preference Management changes the story. Learn how Transcend Preference Management solves the challenges of unifying and activating user preferences in the comments below!

Stay ahead of the curve! 🌟 Dive into our latest blog on Montana's new Consumer Data Privacy Act, effective October 1st, 2024, and get your compliance checklist ready. Don't miss out on crucial steps to safeguard your business and customer trust. Grab the link to the blog in the comments! 👇 #PrivacyLaw #Compliance #DataProtection #MCDPA

☀️ Back from the IAPP Privacy. Security. Risk. Conference in sunny LA, and excited to share our top takeaways: - Preference management is coming to the fore, with privacy teams focusing on transparent communication + the ability to offer personalized settings. - With KOSA and COPPA 2.0 on the horizon, privacy leaders are prioritizing compliance strategies for protecting children’s data online. - Folks are hungry for *actionable* strategies in AI governance, as the industry moves beyond theory to practical solutions. Plus, a shoutout to our CEO, Ben Brook, for sparking conversations about balancing compliance with customer-centric privacy strategies. Missed us at the conference? Check out our full recap here ➡️ https://lnkd.in/gUjDa9NX #IAPP #PSR24

The EU's AI Act is transforming the role of Chief Privacy Officers (CPOs) across industries. Ready to navigate this new era of AI governance? 🚀 🌐 Discover how CPOs are stepping up to ensure transparency, fairness, and security in AI systems – and why your organization can't afford to fall behind. 🔗 Dive into the full op-ed from The Parliament by our very own Ron De Jesus! (Link in the comments below) #AIGovernance #Privacy #EUAIAct #CPO #TechPolicy

Is it just us, or are your legs still sore... We had a fantastic few days at IAPP Privacy. Security. Risk.! We also feel like we maybe ran an accidental marathon 🏃➡️ IYKYK #IAPP #PSR24

I had the pleasure of speaking briefly at IAPP’s #PSR2024 this week, to introduce Jenn Louie. It was an incredibly rich 3 days of conversations (as it always is) and in my remarks, I wanted to try to capture the moment we’re at right now both as practitioners, and technology partners supporting those practitioners. As I shared, we face a critical choice as privacy matures into a more complex and more technical discipline: Should we simply chase compliance with every new regulation and platform development, or do we need to take a step back to examine our broader privacy postures, and whether we’re acting in the best interests of our customers and their data? This question is especially relevant as AI governance enters the spotlight, with nearly 70% of CPOs now taking on these additional responsibilities, according to IAPP’s recent Organizational Digital Governance 2024 Report. I emphasized the importance of not getting completely distracted by shiny new things, but instead using innovation moments to re-evaluate what we know matters most in privacy: what data we're collecting, what’s been consented to, and how we're protecting the rights of the most vulnerable among us. Because when innovation starts and ends with privacy—where privacy isn’t just a checkbox, but a core part of the mission of our companies, with systems and cultures that don’t just comply, but set a new standard of innovation—anything is possible. I want to extend my gratitude to Jenn for her insightful talk on how technology intersects with our moral responsibilities. Her work is a reminder that innovation should always prioritize consumer choice and respect privacy as a core mission. Let me know in the comments what your #PSR24 highlight was! #Privacy #AI #Leadership #Innovation