Trajektory

Join us in welcoming our new intern, Parker Battin, to the Trajektory team! 🎉 A recent graduate from the University of Michigan with a double major in economics and political science, he brings a fresh perspective and lots of enthusiasm. Parker will be working closely with our CS and BI teams. When he's not diving into data, you can find him cheering for Michigan's football team, staying active, fishing, or catching up on his favorite sports. And for all the "The Office" fans out there, he might just be able to quote every episode! 🏈🎣📺 We’re excited to see all the great things he’ll accomplish! 🚀 

Exciting news! 🎉 Some of our Sales team members—Brian, Sari, and Daniel—will be at the SBJ Drive Conference in Frisco, TX next week! If you're going, they'd love to catch up and chat about all things sports business and insights. Don’t hesitate to say hello! 🤝 Let's connect and explore how we can elevate your sports data strategy together. #SBJDrive #TrajektoryTeam #SportsBusiness

We are excited to expand our relationship with our fantastic partners at the Dallas Stars. Thank you, Benjamin and the entire Dallas Stars team, for your continued trust and partnership. We can't wait for Year 2!

September Team Spotlight : ✨ San Diego Wave Fútbol Club ✨ Over the course of this year, the San Diego Wave has earned more than $2.4M in value from social media. The Wave has also earned more than $2M in combined value from its jersey partners, Kaiser Permanente, Ally and 24 Hour Fitness. In addition to being sleeve patch and front-of-jersey partners, these three brands are also featured on field board assets inside the Wave's stadium, bringing additional value to the brands. In this MVP post for Alex Morgan from the Wave, the Kaiser Permanente patch featured prominently on the front of the Wave's jersey received $13.1K in value from the post. This demonstrates the power of strategic placement and visibility in social media, turning a simple image into significant brand exposure and ROI. It clearly demonstrates how effective partnerships can amplify brand presence and generate measurable returns. Trajektory helps teams and brands maximize sponsorship value and make data-driven decisions to enhance their partnerships. Learn how we can assist you in evaluating and boosting your sponsorship strategy to achieve great results like the San Diego Wave! 📊 Note: Date range is 01/01/2024-08/26/2024

We asked our employees for their best rocketship 🚀 impression…. Whose was your favorite? ⬇️ Radoslaw Bryja, Itamar Nurko, Dani Schulgasser, Dylan Boehm Diesko, Sari Schwartz, Kiana Vega, Rachel Sessa, Kiana Vega

Check out our latest blog on the 2024 Paris Olympics!: https://buff.ly/4fLUbkZ

With Lollapalooza 2024 seeing more than 500,000 attendees across the festival's four days, brands like Tito's Handmade Vodka, Chase, Bud Light, T-Mobile, and more saw some incredible returns on their investments. Click through to learn more about Lollapalooza's 2024 sponsorship asset mix. From entrances to stages to VIP lounges and more, brand partnerships can provide Lollapalooza and other festivals/music venues with significant value and engagement.

This month's brand spotlight is Reliant Energy (an NRG brand). Over the course of the last year, Reliant Energy has seen more than $3.5M in social value across various leagues and teams. The Houston Astros, Houston Texans, and Houston Rockets have brought in more than $2.7M in social value combined. While Reliant (or NRG) holds the naming rights for the Texans stadium, the Astros were actually the team that has brought in the most value so far this year for Reliant. The post featured here brought in a total of $15.5K in value for Reliant, who has a static sign in the outfield of the Astros stadium. This outfield sign has proven to be valuable for the brand across social, broadcast and in-venue and is an asset they should continue to invest in. Note: Date range is 01/01/2024-08/21/2024

Yesterday, we took you through the top teams on socials regarding schedule release videos. Sticking to the off-season social content, we'll showcase the top ten brands for social value throughout the preseason. The top brand throughout the offseason was Baptist Health South Florida, which sponsors the Miami Dolphins and Hard Rock Stadium. One notable post (page 3) that made up for nearly all of their $1M in social value was a picture of Tua Tagovailoa with Jude Bellingham, who stopped by the Dolphins' training grounds back in July. You can see the Baptist Health Training Complex sign in the photograph's background. While the logo clarity of 0.37 was relatively low in this picture, the post had more than 1.6M likes, bringing in major value for the brand. Other notable brands like EA SPORTS and Ford brought in more than $800K in social value - a significant amount of value for the offseason. EA Sports released their Madden 99 Club, which generated a solid amount of value for the brand as many teams posted their players on social media after they were released. The offseason is a strategic window for teams and brands to capitalize on and generate significant value. Brands must factor in the offseason when planning their investments for the year with their respective teams. This period can be an unexpected source of substantial value, and brands should not overlook its potential. Note: The rankings here are the top brands from July 13th (the start of the first rookie training camp (Baltimore Ravens) to August 8th (the start of preseason). These rankings exclude all team crests and NFL equipment partners.

We are excited to welcome our newest Product Manager, Allison Sullivan! Swipe to slide two to get to know Allison!