Trajektory

 🏈 National Football League (NFL) Week 9 Sponsorship Recap 🏈 Check out the top teams, brands, and partnerships from this week (10/28/2024 - 11/04/2024)! This week’s social highlights were all about unique brand moments and high engagement! The Baltimore Ravens and Ford Motor Company scored big, bringing in over $450K in Partner Value. Meanwhile, Wonder Bread made an unexpected splash with the Detroit Lions, thanks to a NASCAR-themed Halloween costume by Jared Goff and his wife. Top social engagement teams this week included the Philadelphia Eagles, Lions, and Ravens, with standout brands like Ford and M&T Bank leading in social value. Get the full rundown on how teams and brands performed this week at Trajektory.com – where we help you measure more and worry less!

🚀 Strauss delivered a home run with their MLB partnership during this year’s MLB playoffs, generating incredible results across social media! Over the course of the postseason, Strauss captured $2.3M in total social value, driven by 18.2M engagements and 269 posts across all MLB teams’ social channels. A majority of this value came from Strauss' helmet partnership. Among the top performers, the Los Angeles Dodgers led the way, bringing in an impressive $1.2M in value for the brand. ⚾️ This partnership is a prime example of how aligning with high-visibility teams and moments during the playoffs can elevate brand awareness and deliver outstanding ROI. Strauss hit it out of the park with strategic activations, driving engagement and visibility across the league!

Yesterday, our team celebrated Halloween in the office with a creative twist! Most of the team dressed up as different variations of our CEO, Alex Kerr, capturing his unique style in everything from casual to business looks. It was a fun day with laughs, team spirit, and some impressive Alex impersonations! 🎃 Radoslaw Bryja Dani Schulgasser Sari Schwartz Alex Kerr Rachel Sessa Allison Sullivan, Ph.D. Gautam Kapoor Roger Payne Austin Neace Itamar Nurko Kiana Vega Matt Powers Katherine Loomis Courtney Whiteside

Alex Kerr, our CEO, had an exciting return to Washington, D.C. – his old stomping grounds from his days at Monumental Sports & Entertainment – for the Smart Business DealMakers Conference. Alex enjoyed collaborating with fellow leaders, learning new strategies to navigate today’s complex business landscape, and exploring ways to drive innovation within the sports sponsorship space. The DealMakers Conference offered an ideal platform for fostering dynamic discussions and exchanging actionable strategies, where innovative ideas met real-world execution. Thank you to the DealMakers team for creating such a valuable and inspiring event!

🏆 Congratulations to the Los Angeles Dodgers on their incredible World Series victory! 🔥 From an unforgettable comeback to claiming the crown, they’ve shown the resilience and determination of true champions. Cheers to the Dodgers for bringing it home! 👏💙⚾ #WorldSeries #DodgersWin

🏈 Week 8 National Football League (NFL) Sponsorship Recap 🏈 Check out the top teams, brands, and partnerships from this week (10/22/2024 - 10/28/2024)! Last week in the NFL, the San Francisco 49ers and Kansas City Chiefs absolutely dominated socials, finishing in the top 4 of 5 spots for top partnerships and the top two spots for engagements across the league. One of the 49ers most engaged with posts brought in more than $100K in value for their featured partner. There were, once again, some shifts in the Top 10 for brands, teams, and partnerships, with some brands and teams more than a 50% increase in their engagements/values from the previous week. Stay tuned for our NFL sponsorship highlights next week! #NFLWeek8 #SponsorshipRecap #Trajektory #SponsorshipValuation

The October Edition of Takeoff with Trajektory has arrived! 🎃🚀 In this edition, you'll find: 🚀 Women's Sports Sponsorship Highlights 🚀 Men's Sports Sponsorship Highlights 🚀 Customer Highlight 🚀 Trajektory Takes London 🚀 and more!

We’re thrilled to share that we’ve been named a Top 100 finalist for the Chicago Innovation Awards for the second consecutive year! 🎉 The Chicago Innovation Awards celebrate the 20 most groundbreaking products and services in the region, and we’re proud to be recognized among such incredible innovators. Being in the running for this award reflects our team’s commitment to pushing the boundaries of what’s possible and delivering cutting-edge solutions. Thank you to our amazing team, partners, and customers for your continued support! 🙌 Stay tuned for the Top 20 announcement in November. #ChicagoInnovation #InnovationAwards #ProudFinalist #Teamwork

We couldn’t resist hopping on this trend! 🖊️📸 Watch as our team signs their old photos and takes a trip down memory lane. Who do you think has the best throwback pic? 😂 #ThrowbackChallenge #TrendingNow #TeamTrajektory

🥅 🏒 National Hockey League (NHL) October Sponsorship Recap 🏒 🥅 Check out the top teams, brands, and partnerships from the month of October (10/01/2024 - 10/23/2024) October has been an exciting month in the NHL! From standout partnerships to social media dominance, we’re breaking down the top teams, brands, and posts from around the league. The Seattle Kraken made waves on TikTok, driving over 500K engagements and leading the social charge. Plus, we’re highlighting the top teams for social engagement and the brands making a big impact on fan conversations. Dive into the best moments across the league’s digital landscape in our NHL October Recap!