3 Steps to Attract More Running Clients to Your Coaching Business This LinkedIn article was adapted from an article written by Phil White for TrainingPeaks. Read the original article here: https://lnkd.in/gxxakcgi Good news for endurance coaches: running race participation is on the rise according to a mid-year RunSignup report, showing an 8% increase in U.S. registrations from 2023. But what’s the secret to attracting these runners to your coaching business? It all starts with finding your niche. Let’s dive into three simple, effective steps to tap into the growing running market. 1st: Find Your Niche Don’t let the draw of being something for everyone cloud your vision. The needs of athletes, as well as the way you speak to them, vary dramatically from 5Kers to ultrarunners. Pick a distance that you resonate with and focus on targeting athletes (https://lnkd.in/gPaFVTBx) who participate in that distance. Having a specialty will make marketing your business much easier in the long run. 2nd: Create a Running Club Run clubs are on the rise, growing globally by 30% over the past five years according to a report by the International Association of Athletics Federation. Consider starting a weekly group run with some of your local athletes to test out the waters. Once you’ve figured out your favorite routes and are seeing consistent attendance, you can find partners in your local community (like gear shops or coffee bars) that will help you host larger events and grow your prospective client base. (https://lnkd.in/gbjbUx_X) 3rd: Nurture Your Relationships With Your Athletes Once you have a few running athletes, your top priority should be delivering them the best coaching experience possible. Enhancing the value you can offer your runners — through things like strength programming and consistent feedback — goes a long, long way. It might sound simple, but paying attention to nurturing current relationships will build loyalty, retention, and referrals much faster than if your focus is turned toward acquiring new clients. It’s the timeless tale of quality beating quantity — but in this case, quality precedes quantity! https://lnkd.in/gwtczCjh https://lnkd.in/gvrPa8J4 As always, TrainingPeaks is here to help support you and your coaching business. Learn more about the tools we have for coaches here: https://lnkd.in/gT9kwZhm More about run club research here: https://lnkd.in/gXZtUrQe More about running race participation here: https://lnkd.in/dB2Nmgdx
About us
We are athletes and coaches passionate about helping people train the right way and achieve their fitness goals. TrainingPeaks creates smart and effective endurance training solutions, including web and mobile apps for iOS and Android. Our products help athletes commit to a clear goal, structure their training to workout smarter and monitor their progress as they work toward their event. Additional TrainingPeaks products include WKO desktop software for cutting-edge scientific analysis and planning, as well as Best Bike Split’s predictive performance tools. Our solutions are used by Tour de France teams, IRONMAN®️ World Champions, Olympians, athletes and coaches around the world. TrainingPeaks is part of the Peaksware portfolio of brands. Peaksware has been featured in BuiltInColorado’s Top 100 Companies list since 2017 and our brands have been recognized in Outside Magazine’s “Best Places to Work” multiple years in a row. Peaksware has also been honored as a part of Mogul’s “Top 1,000 Companies for Millenial Women Worldwide”. We are proud of our company culture and of consistently being recognized, both locally and nationally, as a top workplace. We would love to have you join our driven team! www.trainingpeaks.com/careers
- Website
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http://www.trainingpeaks.com
External link for TrainingPeaks
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Louisville, Colorado
- Type
- Privately Held
- Founded
- 1999
- Specialties
- Endurance Training Software, Triathlon, Cycling, Running, SaaS Software, Coaching Software, Triathlon Apps, Cycling Apps, and Running Apps
Locations
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Primary
285 Century Pl
Louisville, Colorado 80027, US
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7007 Winchester Cir
Suite 200
Boulder, CO 80301, US
Employees at TrainingPeaks
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Brian Haveri
Sr. Director of Engineering at TrainingPeaks
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David Demmer
Director of User Experience at TrainingPeaks
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Ashok Shankar
Software Engineering Manager
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Josh Montague
Senior software engineer @ TrainingPeaks; using data to build products that enable customers to be their best
Updates
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When the best triathletes in the world prepare to compete on the highest stage, they turn to TrainingPeaks. Check out a few of our best-selling training plans and transition your swim, bike, and run from silver to gold with the gold-standard of training apps🏅 https://bit.ly/3VxrhNs
Find A Training Plan | TrainingPeaks
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Biniam Girmay just won his 3rd Stage of the 2024 #tourdefrance - so impressive to watch him and the team Intermarché-Wanty perform on the world's highest stage!
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Dr. Andrew Coggan explains cycling power zones and how to determine other variables that factor into training with power 👉 https://lnkd.in/gQdWCsTT
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Pyramidal, Polarized, or both? Find out why—according to Dr. Andy Galpin—it depends 👉 https://bit.ly/3V1d3mh
Polarized vs. Pyramidal Training — Which is Better For Your Athletes?
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Unlocking the power of HRV is revolutionizing endurance training. It tracks the time variation between heartbeats, revealing the balance between the body’s sympathetic and parasympathetic nervous systems🫀 Learn how to utilize your HRV data for peak performance and injury prevention as you train: https://lnkd.in/g9UREauk
The Athlete's Handbook to Training With HRV
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“For the past 18 years working with professional and elite endurance athletes like cyclists, runners, triathletes, swimmers and rowers, I have been able to see that Zone 2 training is absolutely essential to improve performance.” - Dr. Iñigo San Millán While training in all zones is necessary, Dr. Iñigo San Millán believes that zone 2 training should be one of the most important parts of any training program. Find out why👇 https://lnkd.in/gqk-UdMH
Zone 2 Training: Build Your Aerobic Capacity
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📢Warm-ups and activation exercises aren’t just for endurance sessions! Coach Ben Kessel highlights how to get the most out of your strength training by ensuring your body is properly warmed up → https://bit.ly/3JFdfCp
How and Why You Should Warm Up for Strength Training
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Having your nutrition plan dialed in for before, during, and after your marathon is just as important as your training. This guide from sports nutrition expert Asker Jeukendrup will help you create the right plan for all aspects of your race-day nutrition. https://lnkd.in/gDVKDQ-6
A Complete Guide to Proper Marathon Nutrition
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