Tower 28 Beauty, Inc.

Our SOS LipSoftie is officially an Allure Magazine Best of Beauty Winner! 🎉 🆘 “If I’m ever found signaling SOS on a deserted island, know that I’m requesting this hydration balm, not help.” - @hunterlately 🙌 We couldn’t have said it better ourselves! 😉

Amy Liu here! 👋 I’m speaking at CreatorIQ Connect! On October 10, I’m taking the stage with Olive & June's Sarah Gibson Tuttle, Danessa Myricks Beauty’s Danessa Myricks, and CreatorIQ’s Sasha W. for our “Women Founders Redefining Beauty & Business” session. We’ll explore how independent beauty brands can keep the momentum going, driving long-term growth and meaningful consumer engagement well beyond the initial launch buzz. Hope to see you there! Learn more about CreatorIQ Connect and register here: https://lnkd.in/gqyQSEEC #CreatorEconomy

“Every year hundreds of young brands enter Tower 28 founder Amy Liu’s annual program, Clean Beauty Summer School, for the chance to gain access to mentorship and funding. This year Liu awarded two grand prize winners, one from the entrepreneur category and one from the content creator category, a new addition.” Amy Liu’s objective for Clean Beauty Summer School — the program she launched in 2020 to democratize beauty entrepreneurship — hasn’t changed. If anything, not only does it help champion the vision of fledgling BIPOC founders who may not have access to mentorship and funding, but every year the program evolves. From the outset, the CEO and founder of beauty brand Tower 28 cast a wide net, seeking out founders from BIPOC and other under-represented communities to award 10 finalists 10 weeks of virtual mentorship and summer classes from established brands and academics, with one winner chosen to receive a suite of prizes. Having just completed its fifth year, Liu said these tenets are still in place” Our 5th Clean Beauty Summer School comes to an end, and CEW's Kavita Daswani gives us a rundown on how this year went ✨ Read more about it here: https://lnkd.in/gQtBqw87

After 5 years of Clean Beauty Summer School, we celebrated with our very first IRL event!! 🎉 CBSS Homecoming Summit was an invite-only event that brought together a curated group of brand founders, content creators, and industry leaders to build community, mentorship, and learning 🫶 It was a day full of inspiration, connection, and positivity and we can’t wait to do it again next year! 💜 Thank you to all of our sponsors and partners who made the day so much fun: IPSY Sua Superette 818 Spirits SPRINTER wildwonder Mendocino Farms Headkount Klaviyo BILL Connie Uy, Stewart Uy Always Kind Co Are you an up-and-coming beauty founder or content creator? We will be back next summer! Keep following to hear when next year’s applications open! ✨ Tag a creator or founder below who needs to know!!

Did you know... It takes less than 2 mins to register to vote!? 🙌🏻 Today is #NationalVoterRegistrationDay and we encourage you all to get involved! 📲 Text VOTER to 26797 to make sure you are registered to vote + receive important election information and updates. Everything else can wait. Register to vote. 🇺🇸 Help us spread the word + check out @iamavoter on Instagram for more info and resources! 💜

(Re)introducing ✨Finest Hour✨ the perfect neutral red blush that looks good on everyone (no, seriously!) You may remember this shade (Dumpling Hour) from our limited edition Kung Fu Panda collab earlier this year. It SOLD OUT in less than a week & you’ve been begging for it to come back. You asked, so we delivered! 🫶 Now back as a core Beach with a new name - Finest Hour! It’s the same award-winning, super blendable, formula you know and love ❤️

This past week celebrating our launch with MECCA Brands has been a dream!! ✨ We are overwhelmed with all the love + enthusiasm we’ve received and we are SO EXCITED to finally provide ‘A Safe Space for Sensitive Skin’ - GLOBALLY!! 🌍 A message from T28 Founder Amy Liu: “I have dreamed of being an entrepreneur as long as I can remember. My first major job in beauty was working for Smashbox Cosmetics as the Director of International Marketing. I traveled around the world and served as a one-stop-shop trainer, account manager, press contact, and more. Launching at MECCA, and doing it this time for my own brand, felt nothing short of surreal. It was truly a full circle moment! 💜 I cried real tears when I saw our launch in their flagship George Street store - every surface, every detail was decked out with Tower 28. The energy and the excitement was truly tangible. Tower 28 is the most organically-searched brand MECCA has ✨EVER✨ had on their website ‼️ so we knew the demand was there. Traveling to the other side of the world and seeing the love + hearing the stories of how we have saved people’s skin left me speechless…🥹🥹 Truly, my heart is full. I am so grateful to the MECCA teams who brought this to life, including the unsung heroes who work overnight to make every detail happen. And, a big thank you to my small but mighty team who makes this dream a reality. 🫶 In case someone needs to hear it - it’s never too late to be happy or to get over your fears and bet on yourself. I was 40 years old when I started Tower 28. I spent so much time worrying that I wasn’t doing the right thing and not on the right path, but every experience makes you who you are, and it all makes sense in hindsight. THANK YOU!”

🇦🇺 AUSTRALIA! 🇦🇺 We heard your calls (you made us the most-searched brand on MECCA.com *EVER* 🤩) & we’re finally here!! We are SO EXCITED to officially be part of the MECCA Brands family! 🫶 Tower 28 is NOW AVAILABLE on MECCA.com and select AUS + NZ stores 🎉🎉🎉

🎉🎉 We're #Hiring 🎉🎉 Looking for a REGULATORY AFFAIRS SR. MANAGER to join our team! 🛟 What You’ll be Doing: The Sr. Manager of Regulatory Affairs will spearhead all regulatory compliance and safety reviews for the brand’s new product development launch calendar while maintaining compliance across the existing product portfolio. This role is critical in ensuring that all our beauty products meet local, national, and international regulatory standards. The ideal candidate will have extensive experience in the beauty industry's regulatory landscape, including MOCRA, international registration, and a strong background in quality assurance and control. They will collaborate closely with cross-functional teams, including legal, product development, and brand management, to ensure that all products are safe, effective, and fully compliant in all markets. View more about the job + apply via this link 👉 https://lnkd.in/d8iQNMji

📣 WE ARE HIRING 📣 Join our very demure, very mindful, and very cutesy team here at Tower 28! 🛟 We are looking for: FORECASTING AND DEMAND PLANNING SR. MANAGER What you'll be doing: The Demand & Retail Planning Manager plays a crucial role in developing accurate forecasts at both the channel and SKU levels to drive sales and maintain optimal inventory. The ideal candidate has extensive experience in forecasting and demand planning, strong analytical skills, and a deep understanding of supply chain processes. They excel in a fast-paced environment and collaborate effectively with cross-functional teams.   This is a full-time role, with a hybrid work schedule based in West LA. This role will report directly to the VP of Operations and work closely with VP of Sales and VP of Finance. See more details and apply here 👉 https://lnkd.in/gFPfK5Z3 Tag a friend who needs to know!