tms

POP! We’re bursting with all the good stuff! 💥 💫 Head to our website to find out how we’ve implemented the Power of And across Technology, Marketing, and Sourcing to drive transformational change for the world’s leading brands: https://www.tmsw.com/ #technology #marketing #sourcing #tms

Our Decision Scientist of Global Analytics, Madeline Pochowicz, spoke with Built In to share her advice on how to achieve professional growth as a woman in technology. “As a company, tms is dedicated to empowering and celebrating women through various initiatives. Two Employee Resource Groups (ERGs) I am actively involved in are Women in Tech and Women Inspiring and Strengthening Everyone. These groups aim to empower women within tms and foster a supportive community,” Madeline stated. At tms, we take pride in empowering the women in our organization through various resources like our ERGs and fostering an equitable environment. By the end of 2026, our enterprise-wide goal is to reach 35% female talent in global leadership roles. Learn more about Madeline’s experience as a woman in tech: https://lnkd.in/g_AFPZCK #WomenInTech #BuiltIn

Calling all collectors! We're excited to have supported the launch of the new Collector’s Meal, a special promotion honoring McDonald's most beloved keepsakes and characters. This nostalgic campaign brought together a six iconic IPs, including McDonald’s classics like Grimace, as well as favorites like Shrek from Universal’s DreamWorks, Mattel’s Barbie, and more! 🥤🍟 Sourced by tms, the collectible cups were made from Tritan or glass, depending on the participating market. Slate, tms' internal post-production team, also created 3D models of all 12 Collector’s Cups for this campaign:  “We knew creating 3D models of all 12 McDonald’s Collector’s Cups would be a huge undertaking. It took a talented team to perfect all the lighting, transparencies, shadows, and highlights while making sure our render’s colors fit in seamlessly with the food photography. Achieving an amazing end result and seeing positive feedback from clients and customers across the globe is why we love this job,” said Jackie Avellar, VFX Supervisor at tms. 🎨 Learn more: https://lnkd.in/gA_WE6qr #McDonalds #CollectorsMeal

McDonald's iconic MONOPOLY promotion is back for its 18th year – this time, it's supercharged with “Power Peel”, building off the game's success and empowering players to "peel on pack and make moves in-app." 🎲 💫 💵 Launching on September 4 for six weeks, tms developed the MONOPOLY Power Peel campaign strategy, game mechanic, visual identity, packaging, and digital gameplay. The promotion introduces Mayfair Monday, a new digital peel experience where one person will win £20k cash instantly every Monday of the campaign. Inside the app, players can also find the Mr. Monopoly Bonus Reward. A refreshed and exciting prize pool with over 70 million prizes is up for grabs. 🎁🎉 Joe Light, Brand Manager at McDonald's UK said: “We’ve loved developing the “Power Peel” MONOPOLY game at McDonald’s at a time where customers are looking for that extra bit of value and joy in their every day. From the refreshed prize pool and the new gameplay to the amazing neon world we have created, we’re more than excited to see this one launch in restaurants and give people the power to make moves and win with their McDonald’s MONOPOLY food!” Read more on Campaign UK: https://lnkd.in/gzM28Yec

In celebration of South Asian Heritage Month in the UK, six tms employees hosted a discussion to explain what being South Asian means to them and share their families' journeys to the UK. 💫✨ Led by Hils Jakison, our Creative Technology Director, he explained how meaningful this conversation truly was: 🎙️ "This was such an authentic conversation fueled with courage and passion throughout. With stories rich and unexpected, even to myself, the cultures of our fellow colleagues were pertinent and hidden no more." Thank you! Hils Jakison Hamsa Sriskandarajah Baljit Kaur Mangat Trisha Jechand Hinesh Kataria Harpreet Kaur Saini

To help increase accessibility to books for young readers, tms formed a seminal partnership between McDonald's and the Little People, Big Dreams brand, growing the partnership from a brief book series to a compelling new global Happy Meal® Readers program. 📚🍟 Happy Meal® Readers has encouraged people to fall in love with reading through relatable storylines since 2001. By introducing the "I Can Dream Big" series, tms elevated the program by adding digital elements and captivating plots, as well as vastly expanding its global market presence. Since the program's launch in 2022, the “I Can Dream Big” series has put over 50 million books into the hands of readers in over 100 markets. 📖✨ 🎙️ Phil Sheard, VP, Delivery, Global Happy Meal® at tms, said: "The Happy Meal® Readers x Little People, Big Dreams partnership was thoughtfully designed with families in mind. Using the scale of the McDonald’s system, all partners came together to place books in the hands of children and families to make reading fun through moments of togetherness." Get an in-depth look at the "I Can Dream Big" series through our latest case study: https://lnkd.in/gcGP9JZx #McDonalds #HappyMealReaders #ICanDreamBig

tms had a wonderful time celebrating Ukrainian Independence Day at our London office. 🇺🇦 ✨ Throughout the celebration, tms colleagues shared heartfelt stories and traditions of their heritage, accompanied by a raffle, games, and traditional Ukrainian food. A special thanks to Iryna Barto for organizing a great event!

McDonald's Germany is celebrating the summer of sport with a new Happy Meal® promotion, created by tms Munich, which stars The Smurfs – and reminds kids that taking part is what counts. 🏅☀️ The six-week promotion features 16 sporty Smurf figurines in total – each Smurf is shown taking part in a different Olympic or Paralympic sport, and there is even a breakdancing Smurf to mark its debut as an official sport at this year’s games. 💙 Georg Kitsios, Senior Account Director, tms Munich, said: “I’m lovin it - we just knew The Smurfs were the perfect theme for this McDonald’s Germany Happy Meal® promotion. The team at tms have had so much fun bringing it to life and we strongly believe that Happy Meal® fans will love it as much as we do.”  Learn more about our involvement as lead agency: https://lnkd.in/gMGuXX_R #McDonalds #Paralympics

In partnership with our parent company HAVI, the 2024 Impact Report is now live. 🌳🍃  Discover the positive impacts we have made on the planet and in our local communities this past year, including our commitments to sustainability, DE&I, 11,000 volunteer hours, and more: https://lnkd.in/geGBhVHh #BetterFutureBlueprint

Episode two of tms’ Expert Voices series features Shivali Ramanandi, Global Head of Partnerships at Vue International. Led by our Head of Brand Partnerships International, Sam Woods, the discussion provides insights on how to create a partnerships program that's enticing for consumers and valuable for brands. 🎬 Watch the full interview and get access to Expert Voices, including Episode 1 with Ciara Reddington, Senior Brand Manger, Loyalty at McDonald's UK: https://lnkd.in/gibBGGR5