TikTok for Business

The Business of Fashion and TikTok co-hosted an intimate roundtable with executives from the likes of LVMH, Calvin Klein, and E.L.F. BEAUTY, to discuss how brands can better connect with communities on the platform and drive commercial results. 🔗 Read the full article here: https://bit.ly/3Yr6aMI

TikTok is changing the way consumers search and discover brands 🔍 The fact is that Search Ads Campaign can connect your brand to consumers at moments that matter most. 🔗 Click this link to learn how to get started today: https://bit.ly/4ewxTlE

Beauty brands, your community is on TikTok and ready to shop! 💄 This past month, TikTok and Ulta Beauty partnered to celebrate #BeautyMonth and the beauty community on the platform! TikTok's beauty communities offer a unique way to connect with your audience, share your brand story, and showcase products authentically. Discover how to leverage trending content, collaborate with creators, and create tutorials that resonate with your audience. 👉 Ready to get started? Explore our Power of Communities blog for insights on building engagement and driving ROI on TikTok: https://bit.ly/3zZh3NQ

Are you taking advantage of the hidden quarter? 🎁 It's not too late to plan for Q5! This post-holiday golden window is a key shopping period with less competition, more efficient ad inventory, and an audience that's eager to shop. (We'll let you in on a secret- they're looking for shopping inspiration on TikTok.) 🤫 Read more on Ad Age for learnings, best practices to maximize ROI, and why brands should turn Q5 into their best-performing season: https://bit.ly/48pMXQe

Tomorrow! Join us at the Brand Safety Summit in NYC to see how American Eagle Outfitters Inc. is growing its business on TikTok, and how TikTok maintains a safe, suitable and secure platform for our community and brands alike. Panelists: • Craig Brommers, CMO, American Eagle Outfitters Inc. • Khartoon Weiss, VP, Global Business Solutions, TikTok • Alicia Blum-Ross, Global Head of Youth Safety by Design, TikTok 📌 Register now to be part of this valuable conversation: 🔗 https://lnkd.in/eset4VvX

Grab your skincare (and notebook!), it’s time to chat and get ready with Caudalie’s CMO, Sarah Thomas! 💬✨ Hear how Caudalie made waves on TikTok last holiday season—and how your brand can do the same... Ready to unlock holiday campaign success with TikTok? 🎯 Tap this link for our Holiday Readiness Checklist—simple steps to set your campaign up for success this season: https://bit.ly/4dKPA04 #Caudalie #Skincare #GRWM #HolidayMarketing #Beauty #MarketingStrategy

Missed TikTok at #AdvertisingWeek? Here's what you need to know: We showcased our latest ad solutions:   📌 Smart+: AI-powered automation tool that optimizes targeting, bidding, creative selection, and asset creation for maximum campaign performance   📌 GMV Max: Optimizing TikTok Shop performance by automating campaign performance across organic, paid, and affiliate content to boost overall ROI   📌 Out of Phone: Retail: Allows retailers and brands to showcase organic and branded TikTok content in-store at retail locations.   📌 Conversion Lift Studies: Measures TikTok's true business impact beyond last-click attribution.   📌 Privacy-Enhancing Technologies: Advanced integrations allowing secure use of first-party data with enhanced privacy measures. Industry leaders shared insights and perspectives on media, creativity and TikTok:   📌 Adolfo Fernández, Head of Performance Solutions & Operations at TikTok   📌 Amy J. Oelkers, General Manager of U.S. Commerce, GBS at TikTok   📌 Jeremy Cornfeldt, President at Tinuiti   📌 Jessica Phan, SVP of Client Organization at Ipsos   📌 Kim Einan, Chief Strategy Officer, U.S. & Global at Starcom   📌 Leah Meranus, Chief Executive Officer, North America at dentsu X   📌 Maureen Bosetti, Chief Investment Officer at IPG Mediabrands   📌 Nancy Hall, Chief Executive Officer, North America at Mindshare   📌 Rema Vasan, Head of North America Business Marketing at TikTok   📌 Soniya Monga, Head of U.S. Agency Partnerships at TikTok Couldn't make it? No worries! Explore our advertising offerings and discover how TikTok can help grow your business. Learn more: 📌 Creative: https://bit.ly/3XEohzU 📌 Performance: https://bit.ly/4eN9CIK 📌 Commerce: https://bit.ly/3zMILgM Photo credit: Shutterstock for Advertising Week

Why TikTok’s Search Ads Campaign is a Game-Changer for Brands In today’s digital landscape, reaching the right audience at the right moment is crucial—and TikTok’s new Search Ads Campaign is designed to do just that. As users explore TikTok through searches—whether intentional or spontaneous—brands have the opportunity to be part of their journey in a meaningful way. Here's why Search Ads Campaign stands out: 🚀 Enhanced Control & Customization: Sophisticated keyword targeting lets brands reach high-intent users right on the search results page. For advertisers, this is a powerful new layer of control, where you can ensure your content aligns with what users are actively seeking. 🚀 Boost Conversions & Drive Incremental Value: Brands running Search Ads Campaign alongside In-Feed Ads see a 20% increase in conversions at a comparable CPA. By following users throughout their journey, from discovery to decision, you can unlock incremental value and maximize the impact of your ad spend. 🚀 Engage Across a Spectrum of Searchers: TikTok’s unique search landscape spans across demographics and interests, providing a dynamic canvas to align your content with diverse user intent. With comprehensive planning tools and keyword-based targeting, brands can now connect with a broader audience base and capture demand across varied interests. In a world where search behavior is increasingly multifaceted, the ability to reach users at key decision moments is invaluable. Search Ads Campaign empowers brands to do just that—while offering the control, reach, and performance needed to drive meaningful results. Is your brand ready to be discovered in the moments that matter? 🔗 Click this link to learn more about Search Ads Campaign and get started today: https://bit.ly/4ewxTlE

Heading to #ANAMasters next week? Join Rema Vasan, Corianda Dimes, and Alexis Wolf for our back-to-back kick-off sessions to explore how relevance drives results for marketers, and how TikTok unlocks this potential. Get an exclusive preview of WARC's latest research and learn to turn trends into culture-shaping creativity and transformative business impact. Association of National Advertisers

“We help our clients understand the relationship between TikTok, and a channel like organic or direct search to piece together how the funnel is operating and measuring.” - Sam Carter, CEO of Fospha Click this link to learn about the best ways to test, prove, grow and scale performance campaigns using our measurement solutions and tools: https://bit.ly/4dIk3vO 📈