Remember the age-old question, "If a tree falls in a forest and no one is around to hear it, does it still make a sound?" This closely mirrors the premise of public relations. Having a great story is one thing, but without reaching your audience, what is its value? What about all the effort that led to that story? Public relations, also known as earned media, is about crafting a compelling narrative for a specific audience and convincing media professionals of its worth. It involves strategy, intentional messaging, visuals, and a call to action. Unlike paid exposure, earned media requires effort to secure coverage by third-party publications. Back in our mythical forest, a PR pro would document the fallen tree, gather expert quotes, develop visuals, and create engaging social content. Story pitches would highlight the tree's significance, sustainability, and ways for the community to get involved. The CTA? Buy a seedling in the tree's honor! How twee. While PR professionals may not be present for every event, they excel at maximizing a company's achievements, innovations, and uniqueness. By pitching distinctive stories and releasing information creatively, PR ensures that your story reaches a wide audience. #EarnedMedia #TheValueofPR
Threshold Marketing & Communications
Public Relations and Communications Services
Cincinnati, OH 434 followers
B2B Marketing Strategy and Execution, Public Relations, and Crisis Communication.
About us
Threshold is a boutique consultancy that specializes in B2B marketing and communications. We have deep experience in developing B2B MARCOM strategy and execution for commercial real estate firms and major non-profit organizations. Our background in traditional media and strong EQ skills can help you develop a vibrant and engaging MARCOM program for even the most technical of industries. Threshold is a woman-owned business based in Downtown Cincinnati.
- Website
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https://www.thresholdmarcom.com/
External link for Threshold Marketing & Communications
- Industry
- Public Relations and Communications Services
- Company size
- 1 employee
- Headquarters
- Cincinnati, OH
- Type
- Self-Employed
- Founded
- 2020
- Specialties
- Marketing Strategy, Marketing Execution, Public Relations, Crisis Communication, Contingency Planning, Sales Enablement, Digital Marketing, Copywriting, Content Development, Executive Media Training, Media Relations, and Spokesperson Training
Locations
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Primary
Cincinnati, OH 45202, US
Employees at Threshold Marketing & Communications
Updates
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It's budget planning season! And that means it's time to nail down your marketing and communications game plan for 2025. Let's talk about your objectives, goals, and challenges and help your business turn those dreams into reality. Contact Katy @ Threshold for a free 45-minute consulting session and let's level up your MARCOM plan! [email protected].
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It's great when an organic conversation proves that a MARCOM strategy is paying off for a client!
Last night I enjoyed an organic Proof of Performance exchange that validated one of my favorite projects with client 4C for Children. I attended a Cincinnati USA Regional Chamber networking event and had the pleasure of connecting with a new contact who shared she is pursuing a career change. My new friend said she has started a series of trainings to become a family child care provider... and her revelation stopped me in my tracks. "Is this through 4C for Children?" I exclaimed. She said yes, and shared that her mom saw a billboard promoting the organization's Child Care Careers Program. WOW! The billboard her mom saw is part of an integrated marketing and communications strategy that I've been developing in partnership with 4C for Children for nearly two years. Billboards, bus wraps, bus shelters, geofencing, strategic PR pitches, collateral, paid social - the campaign is a multi-pronged effort to attract people to the profession of early childhood education and address the crushing child care crisis. I've been working on a case study to highlight its success (ed note: the campaign smashed its 1-year goal in less than six months!), but in the meantime, please forgive my gushing about this organic Proof of Performance anecdote. Those magic moments don't happen organically very often, and it's the kind of thing that can get a MARCOM pro really, really jazzed. #clientnews #MARCOMStrategy #IMCplanning #ProofOfPerformance
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Happy International Women's Day to all! Today the United Nations is celebrating under the theme, "Invest in women: Accelerate progress." An additional $360 BILLION is needed in gender-responsive financing to achieve equality. Check it out: https://ow.ly/4Ag550QJtoH
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P-Arrrrrgh: Kellogg's needs a crash course in message development and spokesperson selection. This "cereal for dinner" PR gaffe is insulting to American families struggling to put food on the table. PR should educate, inspire, or show compassion, and your spokesperson needs to come off as credible and empathetic. A millionaire CEO pushing his product in light of grocery store sticker shock is just... flaky. #publicrelations #managethemessage
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Want your executives to excel in media relations? Consistent training is key! Katy lists the three people on your team who should be prepped and ready to talk to the media... and three reasons why (hint: reporters are known to throw a curve ball on occasion). Interested in media training? Reach out for a free consultation at [email protected]. #CrossTheThreshold #B2Bmarcom #mediarelations
Training Day
thresholdmarcom.com
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A variety of marketing and communications efforts can support an integrated strategy! It's all a matter of determining which disciplines best align with your target audience, your goals, and the resources you have available. Here's a quick primer on what to consider for your IMC plan: #b2bmarcom #IMCplanning #marketingstrategytips
Rockin' that IMC Like a Wagon Wheel
thresholdmarcom.com
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Pleased to see #client 4C for Children in the latest edition of Movers & Makers Magazine! The Champions Gala was a great event celebrating those who are leading the way in early childhood education for the good of our entire community.
4C for Children Champions Gala
thresholdmarcom.com