When it comes to b2b creative for lead gen, brands must breakaway from producing assets that are boring and too ‘business-grade.’ So when challenger brand SmartSoda entered the commercial beverage category against rival Bevi, we focused on what mattered most — 32 superior drink options in one brilliant machine. Simple — yet effective. The asset contributed to a 47% lift in ad engagement and drove 176% more direct response leads. #b2bmarketing #motion #leadgen #fortune1000 #paidsocial #video #programmatic
Push our buttons, we dare you. 🔥 #hydration #hydrateyourself #beverages #brilliance #drinkbrilliant #effervescence #pushmybuttons #dare #smartsoda