Landscape reposted this
The Medium is the Message Brand Identity for Shaped Over 328.77 million terabytes of data are created everyday, an almost infinite stream of information. The expressivity of the internet exists in its infrastructure. How content is routed and directed determines what becomes relevant and actionable. Shaped is a company building recommendation and search infrastructure for the era of AI. Together, we incorporated visual attributes of AI systems into a distinct and ownable brand identity to further their mission, making the powerful relevance of real-time behavioral insights accessible for data teams of all sizes. The identity centers on a symbol inspired by how gradient descent (the underlying algorithm of machine learning) traverses a manifold. At the core, the concept conveys Shaped’s ability to ingest and rank a multitude of content, and their team’s expertise in the nascent technology for surfacing what’s most relevant or valuable for a given user. Learn more about Shaped here: https://www.shaped.ai/