Research indicates that humor in #advertising can be effective, but its application requires finesse, especially when dealing with sensitive topics. A shining example of this is the campaign by #CaseyHouseHospital. This ad skillfully incorporates humor to tackle the #stigma surrounding #HIV among #healthcare professionals. With a light-hearted touch, Casey House successfully addresses an often-overlooked issue, making it resonate universally with all viewers. This ad exemplifies #courageous and #transformative #communication, showcasing how #empathy and #mindfulness can lead to profound societal change. https://lnkd.in/dHvEt6in
About us
We are a dedicated global healthcare insights agency devoted to authentic human understanding and predicting customer behaviors. At Integro we have a laser focus on four critical client needs - exploring deeper emotions, explaining behavioral change, providing actionability from research, and delivering fast & agile solutions - all by using a range of innovative qualitative and quantitative approaches rooted in the latest behavioral economics, psychology, communication, and marketing theories. We partner with clients throughout their brand planning cycle by bringing our in-depth expertise to solve client problems. We use fresh approaches, tools, and techniques by using our proven 4i process. We are passionate for solving client problems and building a unique and differentiated culture. Integro is proud to be a LGBTQ certified diverse business founded on core values of ensuring diversity (of voices), empathy (for employees, clients and clients’ customers), passion (for problem solving), and integrity (in its organizational commitment).
- Website
-
www.thinkintegro.com
External link for Integro
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- New York, New York
- Type
- Partnership
Locations
-
Primary
New York, New York, US
-
Miami, FL, US
Employees at Integro
Updates
-
We are beyond thrilled to announce the arrival of not one, but two incredible new team members who are already setting the bar high and making headlines in our industry! Meet Sara Midberry, MPH who brings a wealth of experience in #qualitative and #quantitative methods. Her expertise will be pivotal as we continue to push boundaries and innovate in the #pharma #insights space. Meet Marina Ness, MPH, a seasoned professional in the #insights and #strategy space. She is already making an impact with her fresh ideas and dynamic approach. The Headlines! https://lnkd.in/e2MYQWsH https://lnkd.in/egv-AScE
-
🌈 Here at Integro, we take immense pride in being an LGBTQ+ certified business. Every single day, we honor and celebrate the individuality that makes each of us wonderfully unique. 🌟 ✨ Allyship isn't just a word to us; it's an action we passionately embrace. That's why we don't just celebrate #PRIDE in June, but we champion inclusivity and amplify every voice all year round. ✨ 💖 Happy PRIDE! Let's continue to shine brightly, embrace diversity, and make every day a celebration of love and acceptance. 💖
-
Integro’s Kristie Boland, Nicola Harte, Scott Kressner and Soumya Roy are having a great time at Intellus Worldwide in Chicago! Please join us for our dynamic and inspiring presentations at 2:15 and 3:30 today!
-
We are very much looking forward to being at the Intellus Worldwide Summit in Chicago this week. We are ready to geek out on new trends going on in our industry and uncover some hidden gems. Let's chat about all things data + insights. See you there!
-
It's all about #storytelling at this years Intellus Worldwide Summit in Chicago! Please join Soumya Roy & Kristie Boland for these two inspiring sessions on Thursday. We very much look forward to seeing you!
-
As we celebrate significant milestones, we can’t help but be reminded how lucky we are to be surrounded by the industry’s best – amazing clients, remarkable colleagues and wonderful friends. We are so very grateful to each and every one of you. The other night was truly an unforgettable evening filled with warmth and joy! To all who joined us in celebrating, we extend our heartfelt gratitude. We eagerly anticipate the journey ahead, knowing that it will be enriched by the presence of such remarkable individuals. Here's to the future and all the wonderful adventures it holds – together! #mrx #pharma #bettertogether
-
Thank you so much Melissa Spencer for the exciting presentation with Integro’s Soumya Roy on Uncovering the Hidden Layers of Emotions at #PMRC. It was a dynamic session filled with great conversation. Thank you all for joining us! #pmrc #mrx #pharma #bettertogether
-
We are very much looking forward to seeing our friends & colleagues at this year's PMRC where Melissa Spencer and Soumya Roy will be presenting a very exciting session! Please do join us. #pmrc #mrx #insights #innovation #pharma
-
Adding RockStar talent is what we love to do here at Integro and starting the year off with Lauren Trumbull, MPH joining us is an absolute delight. We are so excited to welcome Lauren to the team and can't wait for you all to get to know her. Welcome Lauren! #growingtogether #mrx #marketresearch #pharma #newbeginnings