They Ask, You Answer

More educated leads = better quality leads. Yes... but how? When you leverage Assignment Selling. 🔥 On today's episode of the Endless Customers Podcast, marketing and sales coach Chris Duprey is diving into all things Assignment Selling - a content-driven sales approach. Watch the full episode as Chris dives into: 👉 How to get your sales team to adopt this new initiative and overcome resistance 👉 How to use content effectively in the sales process 👉 How to get more quality leads and close deals faster with Assignment Selling Watch or listen now on Apple Podcasts, Spotify, YouTube, and more! #endlesscustomers #theyaskyouanswer #salesprocess #salestips #salesstrategy #leadership #businesspodcast #marketingpodcast #salespodcast

Just starting out in Digital Marketing & Sales? These two books were GAME CHANGERS for me 📚🚀: -They Ask, You Answer by Marcus Sheridan 🗣️ This book completely changed the way I think about content and how to build trust with your audience. It's all about being transparent and answering the questions your customers are actually asking. -Zero to 100 Million Sales Blueprint by Gary Garth 📈 Looking for a clear roadmap to scaling your sales? This book is it. Gary breaks down the entire process, from building your sales team to closing those big deals. It's packed with practical advice and strategies you can start implementing right away. I wouldn't be where I am today without these two gems. Trust me, they're worth the read! #digitalmarketing #sales

Are you a CEO or business owner looking to build trust and solve customer problems? 🤔 Here are 3 books that helped our company make the Inc. 5000 list for 5 years straight: 1️⃣ "They Ask, You Answer" by Marcus Sheridan Learn how to educate customers and become their trusted expert. 2️⃣ "Building a StoryBrand" by Donald Miller Create a clear message that focuses on solving customer problems. 3️⃣ "Marketing Made Simple" by Donald Miller Get easy steps to market your solutions effectively. These books taught us to put customers first, answer their questions, and focus on their needs. Which one would you pick up first? #CustomerTrust #ProblemSolving #BusinessGrowth #Theyaskyouanswer

Oftentimes new business strategies fail to gain traction in organizations because of one thing: Lack of buy-in. Head sales and marketing coach Chris Duprey shares his experience with what strong leadership looks like and how the most successful businesses get their entire organization aligned on executing one unified vision. Watch this full interview on what an Alignment Day is and why its so critical to success, out now on the Endless Customers podcast. #endlesscustomers #marketingpodcast #businesspodcast #leadership #businessgrowth

As I recruit a content marketing specialist to join my fantastic team at Egis in Canada (formerly McIntosh Perry), I’ve been thinking about “They Ask, You Answer” - a solid guide for professional services, as Marcus Sheridan: 💡 Advises us to start by knowing our clients well. Stick close to them and understand their habits, problems and needs. When the content development process is marketing-driven like the A/E/C industry, this means: we need great relationships with our seller-doer consultants to understand questions they are getting from clients and how they are responding (which requires extra deliberateness in a hybrid/ remote world), and to conduct regular primary research with clients (ex. Client satisfaction surveys). 💡 Reminds us to create thought leadership content that speaks to our clients’ needs.  Focus on what they are asking, thinking and searching for.  This can simplify things tremendously when we are striving to identify topics!  💡 Tells us to leverage the content well throughout the marketing and business development funnels. For us, this means making sure stakeholders in our firms are aware of the content, and when and how it can be used (ex. Sending direct links to clients with established relationships). 💡 Prompts us to measure the results and demonstrate ROI. In our industry, this starts when planning the content and defining the distribution plan, including specifying goals. Since its easy to move on to the next thing and forget, consider defining the evaluation period and setting yourself calendar reminders. Plenty more great takeaways – whether you read the 2017 edition from your local library (like me), or the latest version!

Too many businesses avoid addressing the cost/price of their product/service on their website. We're still seeing things like "call for quote." And Mary Paoletti Brown, Website Strategist at IMPACT says it's for all the wrong reasons. Oftentimes we hear that businesses don't want to scare potential buyers away by putting a price tag on their site prior to speaking to sales. The irony is that NOT putting cost/price on your website will actually scare your buyer away more. Why? Because they're in the research phase. They're not ready to talk to sales yet. So what happens? They leave your site and they find someone else's site who WILL give them the answer... like your competitor. At that point, who do you think is more likely to win their business? Watch the full episode with Mary on the Endless Customers Podcast as she dives into the 4 Elements of a Website that Converts — out now on Spotify, Apple Podcasts, YouTube and more! #endlesscustomers #marketingpodcast #salespodcast #websiteoptimization #websitedesign

According to Gartner, 75% of buyers prefer a “seller free” sales experience. Aka, we as consumers do not want to talk to a salesperson until we're ready. So that begs the question — how do we make a buyer ready? We earn their trust. How do we earn their trust? We openly address all of their questions/fears/worries/concerns on our website. Yes, this even means openly addressing the cost/price of our products/services. Self-service tools empower your prospects to navigate the buying process independently, without the immediate need for a salesperson. By adopting these tools, you cater to modern buyer behavior, meeting their expectations for a seamless, efficient, and autonomous shopping experience. One self-service tool in particular that Marcus Sheridan says is going to be table stakes for all businesses soon is pricing calculators. Tomorrow, August 21 at 1pm ET, Marcus is hosting a live session all around how to use pricing calculators on your website. He'll share practical examples from both B2B and B2C companies who are exploding their leads since implementing. Link in the comments. 🔗 👇 #theyaskyouanswer #selfservice #websiteoptimization #leadgeneration #leadgen #marketing #marketingtips #marketingstrategy

Business made simple + They Ask you Answer = 🔥 Are you looking for what type of content will get you more leads? Here are the 5 things to focus on! Marcus Sheridan is so good! He's honest and he's real. Enjoy! https://lnkd.in/gy9z5umK

If you produce content to market your product/service, are you housing it in a Learning Center? Learning Centers serve as a centralized hub for your content that addresses customer questions, educating prospects, and building trust. Here's why every business should have one: 1. Builds Trust A learning center provides a hub for your site visitors to get their questions/concerns answered about your products/services before ever having to reach out to sales. 2. Educational Resource Hub Education is at the heart of the sales process. A learning center allows you to compile all your educational content—articles, videos, guides, etc.—in one easily accessible place. This helps prospects self-educate, leading to more informed, qualified leads. 3. Sales Enablement Learning centers are not just for marketing; they’re a valuable sales tool as well. Sales teams can use the learning center to easily find content to educate prospects, overcome objections, and shorten the sales cycle. Hear more from Web Strategist Janet Mendez-Latouche as she shares why Learning Centers are critical on the latest episode of the Endless Customers podcast — out now! #contentmarketing #contentcreation #marketingpodcast #salespodcast #seo #websiteoptimization #theyaskyouanswer #endlesscustomers 

Too many business owners spend countless hours and dollars on marketing efforts that just don't seem to deliver the results they're hoping for. Most try various agencies and freelancers, but the payoff is lackluster. Instead of outsourcing your marketing, there is another way... Insourcing. On today's episode of Endless Customers, Content Trainer John Becker is diving into this role and its oftentimes underrated benefits it can bring to your marketing team. Full episode now on Spotify, Apple Podcasts, YouTube and more!