The Killoe Group

The Killoe Group has put together THE FINAL COUNTDOWN, a week-by-week plan to keep you focused on the fundraising activities that matter for end-of-year fundraising success. This week’s installment: It’s Giving Tuesday planning time. You know that every non-profit is going to be out there with a Giving Tuesday ask. So how can yours stand out? By focusing on what matters to YOUR donors, and why YOUR organization is the one to meet that important need. 🗣️Finalize your messaging and theme for Giving Tuesday 📩Create email templates for Giving Tuesday and Year-End communications Download THE FINAL COUNTDOWN: https://lnkd.in/ekjeKFf2

The Killoe Group has put together THE FINAL COUNTDOWN, a week-by-week plan to keep you focused on the fundraising activities that matter for end-of-year fundraising success. This week’s installment: 👉Get your copy of The Final Countdown here: https://lnkd.in/ekjeKFf2

📢The Killoe Group has put together THE FINAL COUNTDOWN, a week-by-week plan to keep you focused on the fundraising activities that matter for end-of-year fundraising success. This week’s installment: We’re still in planning mode and focusing in on what’s going to work. This week is all about messaging – a consistent, concise, and powerful message across all channels will laser-focus your donors on why their gift matters and what it accomplishes. 📨Select communication channels and outline messaging for your year-end campaign and GivingTuesday. 📚Create your theme and overall narrative you will be following for your messaging. 🏅Identify Targets & VIP Prospects from the donor segmentation work you did last week. https://lnkd.in/ekjeKFf2

Don’t panic, fundraisers, BUT – there are only 1️⃣0️⃣0️⃣ days to go in the calendar year! Deep breaths. You can do this. We’re in your corner. Today we’ve released a video presentation, 100 DAYS UNTIL YEAR END with Michael Buckley, CFRE, Founder and Managing Partner of the Killoe Group. 👉Click below to watch the presentation and come away with new strategies to wow your donors, your board, and your Executive Director. Make 2024 the best it’s ever been!

The Killoe Group has put together THE FINAL COUNTDOWN, a week-by-week plan to keep you focused on the fundraising activities that matter for end-of-year fundraising success. This week’s installment: 💭P.S. Get your copy of The Final Countdown: https://lnkd.in/emxvQaNp

⏰The Killoe Group has put together THE FINAL COUNTDOWN, a week-by-week plan to keep you focused on the fundraising activities that matter for end-of-year fundraising success. ⏰ End of year is fast approaching! Time to get down to business and start your plan: 📋Review last year’s campaign – what worked? What didn’t? What would you change? ✍️Review your resources – who do you have to help you within the organization? What’s your budget for mailing, email, boosting social media, and other strategies? 📚Collect your most powerful impact statements and stories. You’re going to use those for the year-end fundraising, Giving Tuesday, and appeal work. 💸If you’ve lined up a matching gift donor, start getting the pieces you need together to tell the world. The more people who know about matching gifts, the better your response rate.

October 2nd marks 90 days until the end of the year. Join us for the presentation to discuss strategies to maximize success this year!

The end of the calendar year is quickly approaching. Some non-profits worry about the ROI on direct mail and question if it’s worth it. The short answer is – YES! Thanks Pro Printers in Hudson, NY for dropping these direct mail facts: ✉️80% of all direct mail gets opened, versus only 20% of emails. ✉️Direct mail delivers 37% higher response rate than emails. ✉️The average household receives 2 pieces of direct mail daily, as opposed to 157 emails. ✉️36% of people under the age of 30 look forward to checking their mail each day. ✉️76% of consumers trust direct mail when they want to make a purchase decision, over digital channels ✨Start thinking about your calendar year end direct mail plan today!✨

Not to add more to your post-Labor Day to do list ✍️📃 . . . but meeting with your donors makes all the difference!

A quick shout out to “the dog that started it all”, Toby, on #nationaldogday. Our volunteer mascot continues to provide levity, companionship and the occasional bark of approval to the entire team.