The DHC Group

TikTok: A Guide for Healthcare Marketers TikTok is a force, changing the way that people search, consume media, and connect. It’s also shifting how we engage with consumers and HCPs alike. CMI Media Group’s guide to TikTok for pharma marketers shares what to know about TikTok including how healthcare marketers can leverage it and what advertising opportunities work best for pharma. Read Here:https://lnkd.in/dptEnbSh

🚀 Join a thriving community of over 7,000 DHC newsletter subscribers and stay ahead of the curve! 📈 Our monthly newsletter brings you exclusive interviews, the latest research updates, industry event summaries, and announcements for upcoming events and webinars. With curated content and insights from industry thought leaders, you'll be well-informed on trends and equipped for career advancement. Don't miss out—subscribe today and elevate your industry knowledge! 🌟 #IndustryInsights #CareerGrowth #DHCNewsletter #SubscribeNow https://lnkd.in/eeeD53Y

PulsePoint's Clinical and Real-Time Digital Data Foundation to Reach Audiences in Their Digital Journey Leverage PulsePoint's clinical and real-time digital data foundation to reach audiences in their digital journey. Curate dynamic targeting segments, with unmatched audience quality, that engage DTC audiences most relevant to your brand. Download to find out more about our solution. Read Now:https://lnkd.in/dJJkWDKe

How would you answer the question "What is your process to identify potential social media influencers"? Let us know by taking this brief survey, and we will share the (anonymous) final results with you. https://lnkd.in/dcDPStF3

Closing the gap: Tailoring support for patients with obesity Phreesia Phreesia and Klick Health co-authored this study, which explores insights from a survey of nearly 3,000 patients, to better understand the healthcare experiences of people with obesity, including how they feel they are perceived by care teams and what the life sciences industry can do to better serve their healthcare needs.  Read Now:https://lnkd.in/dJiwV3QG

The Equitable Patient Journey Qualtrics Digital assets are the easy part. Experience is the tougher aspect of readily available resources and doing it well requires a conversation and social contract with your audience driven by feedback and action. Rich Schwartz unpacks this in a newly released blog post.  Read Now:https://lnkd.in/d7caK8f2

Building a Modern Foundation for Marketing Analytics Healthcare advertisers need a sustainable approach to measuring the impact of digital engagement on health outcomes. Having a modern marketing analytics foundation in place leads to better targeting, measurement, and optimization of digital marketing. In this new blog, Asaf Evenhaim, CEO, Veeva Crossix, provides insight into what it takes to build a future-proof data foundation.   Read Now:https://lnkd.in/dTN3CDYB

Generative AI is transforming the pharmaceutical industry, and your insights are vital. Take a few minutes to share your perspective in our quick survey—you’ll receive early access to the results and be entered to win an Apple Ultra Watch. Klick Take the survey now: https://lnkd.in/dz5Z8uAj -----

Sermo CEO Peter Kirk & Dr. Drew Talk Medical Research Sermo CEO Peter Kirk recently sat down with Dr. Drew on Health Uncensored. Watch Peter and Dr. Drew, internist, addiction medicine specialist and fellow cancer survivor, discuss moving medical research forward through Be Your Possible, Run for Research, and Sermo. Read now:https://lnkd.in/dDiPT2bu

Discover the next generation of precise patient and HCP targeting and activation during the HealthVerity + Throtle webinar on August 21 at 12:00 p.m. est and learn how you can gain early access to this data-driven solution https://hubs.ly/Q02KjyCK0 The webinar will explore this closed loop solution that delivers precise patient and HCP targeting, seamless activation, and real-time measurement of actual patient behavior to take your campaigns to the next level.