How Gen AI is Rewriting the Script in Pharma Marketing Many pharma marketers are feeling the effects of “omnichannel drift”—the gap between the promise of digital transformation and reality. This hesitation has some asking: “Will gen AI deliver, or will it be another missed opportunity?” This feature by ZS explores insights from nearly 60 pharma marketers and roundtables with 15 CMOs. Discover their thoughts on the potential, progress, and barriers of generative AI in pharma marketing. 🔗 Read the full article here: https://lnkd.in/eWeUM6_K #GenerativeAI #PharmaMarketing #Omnichannel #DigitalTransformation #HealthcareInnovation
The DHC Group
Technology, Information and Internet
Brooklyn, NY 591 followers
The DHC Group is known for cutting edge research, expert strategy, and analytics-driven insights.
About us
The DHC Group is known for cutting edge research, expert strategy, and analytics-driven insights. Building on the leadership team’s combined 50+ years of industry experience working with innovative companies, brands, and a wide range of pharmaceutical, biotech, and medical device companies, the DHC Group is designed to provide industry thought leaders and innovative organizations a selective opportunity to define the future of digital health and pharmaceutical marketing. The DHC Group also supports the Digital Health Coalition, a 501c3 non-profit, and its mission of educating pharma marketers to enhance innovation of digital health marketing.
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http://www.thedhcgroup.com
External link for The DHC Group
- Industry
- Technology, Information and Internet
- Company size
- 2-10 employees
- Headquarters
- Brooklyn, NY
- Type
- Privately Held
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Primary
Brooklyn, NY, US
Employees at The DHC Group
Updates
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🔍 Generative AI in Brand Planning: A Missed Opportunity? The latest feature by EVERSANA INTOUCH reveals that while generative AI is a hot topic in life sciences, less than half of brand planning executives are currently using—or plan to use—AI in 2024. Curious about where your peers stand and how you can get ahead? Dive into the whitepaper at EVERSANA INTOUCH for key survey insights and expert recommendations to start leveraging AI in your brand strategy. 🔗 https://lnkd.in/d74JmqUf #GenerativeAI #BrandPlanning #LifeSciences #AIinMarketing #DigitalHealth #HealthcareInnovation
Leveraging Generative AI in Brand Planning
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The DHC Group reposted this
How are innovators thinking about adherence challenges? In this Short Take, Mark Bard asks Andrew Burns how smart marketers are addressing adherence in 2025 brand plans. Watch now: https://lnkd.in/edfzZseX Mark and Andrew talk about the challenges with medication adherence and the potential of technology to connect disparate parts of the system to ease the friction and pain points for patients. The discussion also touched on how to facilitate collaboration throughout the system to drive and optimize compliance and adherence overall. Thanks to DrFirst, Inc. and Timely by DrFirst
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Breaking the Bottleneck: Streamlining Prior Authorizations and Unlocking Patient Access to Specialty Medications Timely by DrFirst The high cost of specialty medications already makes it difficult for patients to start and continue vital therapies. The prior authorization process adds to the challenge, creating daunting obstacles for both patients and providers. Here's what healthcare partners can do to perfect an imperfect process. Read Now: https://lnkd.in/dkCPzijQ
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Throtle and HealthVerity Announce Collaboration with Deerfield Group to Enhance HCP and Patient Targeting and Activation HealthVerity, the leader in synchronizing transformational technologies and real-world data (RWD) to advance the science, and Throtle, the premier provider of identity resolution services in healthcare, announce their latest collaboration with Deerfield Group, one of the fastest-growing independent marketing and communications partners for healthcare and life science brands and companies. Read now:https://lnkd.in/eNgNmF9q
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The DHC Group reposted this
GSK is hosting a hybrid Digital Health Coalition (DHC) Summit on October 1st. Sessions will run from 10am – 3:30pm, including lunch and followed by an offsite networking reception. Limited in-person seating is available, as well as virtual access. Advance registration is required. This Summit will focus on several key areas of focus for digital healthcare marketers today, including The New World of Patient-Centricity, Data Leadership & Innovation, and Leveling Up to Holistic Strategic Marketing. On October 1, you will hear from both GSK leaders and industry colleagues from other pharmaceutical manufacturers as well as thought leaders from agencies, research firms, and leading partners who will share the latest research and customer insights. Register now:https://lnkd.in/dBGhTj-8
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The DHC Group reposted this
PatientPoint Leads 31st Annual National Health Information Awards For the 13th consecutive year, PatientPoint® dominated the National Health Information Awards (NHIAs), earning more accolades than any other organization. Read Now:https://lnkd.in/dkCPzijQ
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The DHC Group reposted this
GSK is hosting a hybrid Digital Health Coalition (DHC) Summit on October 1st. Sessions will run from 10am – 3:30pm, including lunch and followed by an offsite networking reception. Limited in-person seating is available, as well as virtual access. Advance registration is required. This Summit will focus on several key areas of focus for digital healthcare marketers today, including The New World of Patient-Centricity, Data Leadership & Innovation, and Leveling Up to Holistic Strategic Marketing. On October 1, you will hear from both GSK leaders and industry colleagues from other pharmaceutical manufacturers as well as thought leaders from agencies, research firms, and leading partners who will share the latest research and customer insights. Register now:https://lnkd.in/dBGhTj-8
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The DHC Group reposted this
Exciting news! The Digital Health Coalition newsletter is your ultimate source for insights and updates in the digital health space. Delve into expert articles, industry trends, and exclusive events designed to keep you informed and inspired. Don’t miss out—subscribe today and stay ahead of the curve! 📩 Subscribe here:https://lnkd.in/eeeD53Y #DigitalHealth #Innovation #Newsletter
Newsletter
https://digitalhealthcoalition.org
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Promise over Pedigree North Highland A skills-first organization prioritizes cross-organization transformation and a diverse talent pool instead of solely relying on skilling initiatives. Ready to become a skills-first business? The transition will require focus on three areas: people analytics, partnerships, and cross-team collaboration. Learn more in North Highland's blog "Promise over Pedigree." Read Now:https://lnkd.in/eyK5Qx4E