Canvas+Co

She’s an icon, she’s a legend, and she is the moment. Throwback to one of our favorite #creator partnerships with rugby powerhouse and #socialmedia icon of the #Olympics, #IlonaMaher. She nailed this one with Zenni Optical!

We know them!! Congrats to All Better Co. and it's amazing co-founders Stacy Bernstein and Merav (Kaplan) Goldman on their upcoming TV debut! We've absolutely loved supporting All Better Co. as advisors and can't wait to see the team shine on Roku.

For our first on-camera event, got my Argent suit on and rocked the on-camera portion of our first webinar. Working with Elyce Kirchner, expert in all things broadcast, and Charlene Tassinari, who knows more about social video than anyone in the biz, the message was clear: it can be intimidating, but getting on camera matters. To make it worthwhile, a few tips: - Be thoughtful on the visual (lighting, location, etc.) - Authenticity matters. Folks would rather hear the real than be bored by the polished - People (your audience, producers, buyers, etc.) are busy AF, so being short and clear is essential - Budgets are lean, but new tools make visual storytelling more accessible As I wade out into these particular waters, what other topics would be good conversations?

Join The Key for our first webinar, Thursday, April 4! The Key to Visual Storytelling: Whether you're preparing for a media opportunity or want to build your brand on TikTok, there’s an art and science to telling your story on camera in a compelling way. Our guest speakers and visual storytelling experts, Elyce Kirchner, co-founder of Timeline Media Group, and Charlene Tassinari, co-founder of Canvas+Co, will share the latest tools and techniques to amplify your brand. To RSVP or for more information, visit: https://bit.ly/3UHXzVH

🚨 Two free passes to join us at the Social Media Strategies Summit. 🚨 The secret to unlocking your brand’s #creative advantage in the age of #AI is not the technology, it’s your people. In this talk, we’ll reveal how great marketing teams will leverage this people-first superpower in order to unlock the full value of AI tools at their fingertips. Comment below and we'll follow up with you directly!

As we reflect on another year helping brands transform their #social and #video strategies, we wanted to highlight one of our favorite projects from 2023: 💎 Helzberg Diamonds was looking to break the traditional creative mold set by the diamond industry and connect with their consumer in a way they never had before. 🎯 Canvas+Co analyzed their historical creative performance, organic social and search trends and the competitive landscape to build an insights-backed creative brief that ultimately brought to life our Helzberg Diamond Coach. ▶ Through 5 #longform episodes and 5 #shortform videos, we were able to showcase the power of the 4Cs and answer the most asked ring shopping questions before buyers get into the store. Special thanks to Claire Boeshaar and Tim Sartain for their partnership. And Matt Perry and Genero helping us create the content. Here's to another year of breaking the mold!

Curious what #trends will rise ⬆ to the top in 2024? From blue #eyeshadow to eclectic kitchen #decor, Pinterest Predicts has a proven track record of uncovering the not-yet trending, trends with over 80% accuracy. Check out the guide below for what people will shop, try and buy next:

💡 New #data to fuel your 2024 plans ▶ YouTube beat TikTok as the most widely used platform by teens for the second year in a row (93% and 63% respectively) With US teens aged 13 to 17: ⬆ #YouTube continues to lead ➡ #TikTok, #Snapchat and #Instagram remain popular ⬇ #Facebook and #Twitter (X) are on the decline

#AI is all the rage, but the way that #TikTok, #YouTube and #Meta are using it is very different. Take 5 minutes to check out this quick comparison of how social media platforms are investing in AI to help advertisers simplify the creative and media buying process on their platforms.

#AI is all the rage, but the way that #TikTok, #YouTube and #Meta are using it is very different. Take 5 minutes to check out this quick comparison of how social media platforms are investing in AI to help advertisers simplify the creative and media buying process on their platforms.