College football is back, and we're thrilled to unveil our work with GameChange. GameChange is revolutionizing how fans can support their favorite school with the first-ever competitive giving platform. Why? Because fans change everything. After joining the GameChange team in mid-June of this year, we've quarterbacked a comprehensive launch strategy, including developing a fresh rebrand and visual identity that matches GameChange's innovative spirit. We've worked with Power Digital Marketing to develop and deploy a multi-channel blitz covering everything from national TV to social media, ensuring we're hitting every angle. We've teamed up with Lion Media Group for an integrated PR effort, including bringing in ESPN's Marty Smith as an ambassador for GameChange. We've also worked with GameChange to forge strategic partnerships, collaborating with top NCAA schools for maximum impact. Big thanks to Jack McWilliams, Seth Griffin, and Tom Daly at GameChange for being 5 ⭐ caliber partners. The campaign kicks off with a national TV debut—look out for our spots on ESPN's College GameDay this Saturday! And check out more on GameChange at www.gogamechange.com.
The Variable
Advertising Services
Winston-Salem, North Carolina 8,640 followers
The Different Agency.
About us
We are The Different Agency. Today's consumers are overwhelmed and indifferent. Companies that understand this don't waste their time communicating their sameness. They speak different. Successful companies find or create their differentiated right to win, and they amplify it. The data shows that differentiated companies are four times more likely to grow. And the new definition of insanity has become doing the same thing that everyone else is doing and expecting to gain share. Being different, contrary to the opinion of some, is the least risky thing a business can do. As Jeff Bezos said in his very last letter to shareholders, “Differentiation is survival.” We firmly believe that the future isn’t inevitable; it’s inventable. And through a mix of Business Development, Strategy, Creativity, and Data, we work to build this future alongside our clients, including the likes of P&G, Nestle, NAPA Auto Parts, BASF, Novo, and Genie, to push boundaries and set new benchmarks. Our approach and our dedication to excellence have earned us significant recognition for both creativity and innovation, including being honored as Ad Age Small Agency of the Year four times and being named among Fast Company’s Best Workplaces for Innovators three times.
- Website
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http://www.thevariable.com
External link for The Variable
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Winston-Salem, North Carolina
- Type
- Privately Held
- Founded
- 2011
- Specialties
- Brand Positioning and Development, Strategic Marketing, Creative Concept and Content Development, Creative Execution, Digital and Traditional Media, Business Innovation Development, Management Consulting, Business Consulting, Entrepreneurship, Media Strategy, Brand Strategy, and Advertising
Locations
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Primary
450 N Patterson Ave
Suite 600
Winston-Salem, North Carolina 27101, US
Employees at The Variable
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Joe Parrish
Co-Founder of The Variable // 3X AdAge Small Agency of the Year // Forbes Best Startups // 3X Fast Company Best Workplace for Innovators
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David Mullen
Chief Client Officer, Partner at The Variable - 4-time AdAge Small Agency of the Year and 3-time Fast Company Best Workplaces for Innovators
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Mandy Smith
Group Business Director
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Gary Bostwick
Creative Director at The Variable
Updates
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Every day, we’re inspired by the incredible women in our industry and those who make The Variable the vibrant, innovative agency it is. On this Women’s Equality Day, we’re shining a spotlight on the strength, creativity, and leadership of the incredible women in our office, including our President and Partner, Jodi Heelan. With women leading two-thirds of our senior team, we’re committed to driving the ongoing fight for equality and celebrating the women who inspire us to continue breaking boundaries.
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The Variable reposted this
A few new Meet an Indie Agency episodes for your viewing/listening pleasure. We have the awesome folks at The Variable in Winston-Salem. We chopped it up with Jodi Heelan and Courtney Lewis. https://lnkd.in/g-zxAa3F We then head to NYC and Megan Weekes and Kevin Weekes, who kicked off Speekes, a new consulting model for the C-Suite and influential industry cats. https://lnkd.in/gbwNriV3 #indieswork
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Come to hear Courtney Lewis drop amazing vocab words like "inculcate;" stay to learn how we're helping brands become categorically different. We appreciate the chat, Doug Zanger.
Wednesday's are Meet an Indie Agency Day! And we have another double feature! First, we catch up with Jodi Heelan and Courtney Lewis at The Variable in Winston Salem, NC. It's a great chat where we learn about how the city influences its approach—and the unique talents and interests of the agency's team. Then, we connect with Speekes, founded by long-standing industry leader Megan Weekes and NHL legend and media star Kevin Weekes. We learn about the consultancy's passion for story and how it helps high-level talent and brands. Join us for this two-fer!
Meet an Indie Agency: The Variable + Speekes
www.linkedin.com
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The Variable reposted this
Wednesday's are Meet an Indie Agency Day! And we have another double feature! First, we catch up with Jodi Heelan and Courtney Lewis at The Variable in Winston Salem, NC. It's a great chat where we learn about how the city influences its approach—and the unique talents and interests of the agency's team. Then, we connect with Speekes, founded by long-standing industry leader Megan Weekes and NHL legend and media star Kevin Weekes. We learn about the consultancy's passion for story and how it helps high-level talent and brands. Join us for this two-fer!
Meet an Indie Agency: The Variable + Speekes
www.linkedin.com
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The Variable reposted this
We're back this Friday with some Fun + Games! We welcome The Variable's Jodi Heelan and Carson+Doyle's Megan Derrevere as we wrap up season 2. Could there be a new season champion that goes on to the finals this winter? You'll have to join us to find out. #indieswork
Fun + Games: Random Q
www.linkedin.com
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We're looking for more difference-makers. If you're passionate about pushing boundaries and driving actual business results, we currently have openings for the following roles: - VP, Account Management - Group Account Director - Senior Art Director - Senior Director, Strategic Resourcing & Partnerships - Senior Brand Designer - Senior Director, Brand Strategy For more info, visit our Careers page at https://thevariable.com/
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As Jodi Heelan tells Julia Fitzgerald, a great brand-agency partnership should include finding people who can pass the vibe check. 😎 "Choose a partner whose team you genuinely enjoy working with," explains Jodi. "A positive and collaborative relationship fosters better communication, creativity, and problem-solving, making the partnership more productive and enjoyable for everyone involved. "
Chief Marketing Officer | Author | Brand Strategist | Chief Digital Engagement Officer | Board Director | AI Enthusiast
Today's Midsize Agency Match Up features The Variable, known as the "The Different Agency" from North Carolina. Are you looking for insights on an agency that's an ideal partner for Midsized companies? Reach out to learn more! #CMOs #AgencyPartnerships #Agencies #Advertising #Midsize #Midmarket
Midsize Agency Match Up - The Variable
Julia Fitzgerald on LinkedIn
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As part of our quest to continuously evolve the agency model and enhance the client experience, we’re excited to announce key changes to our executive leadership team. Jodi Heelan, who has served as CFO and Partner since 2022, is stepping into a new role as President and Partner. In her new role, Jodi will focus on pushing the boundaries of our agency model to better serve our clients and team members. Her priorities include driving innovation both creatively and financially and ensuring our operations evolve to meet the dynamic needs of modern-day marketers. With a strong emphasis on creativity and a people-first approach, Jodi aims to further enhance our offerings, talent, client base, and strategic partnerships. David Mullen, who previously served as our CEO and Partner, will now take on the role of Chief Client Officer and Partner, focusing on redefining how we connect with and deliver for our clients. David will lead our commitment to leveraging new formats and technologies to build deeper client relationships and craft more personalized, impactful solutions for the brands and people we work with. He will also oversee our business consulting, account, and project management teams, ensuring that every client experience is exceptional and results-driven. Together, Jodi and David will continue to work with Joe Parrish, Co-founder and Chief Creative Officer, and Courtney Lewis, SVP of Growth, to push the boundaries of the agency model and create new ways to show up differently for our clients, driving far more value in the client-agency relationship. #wearethevariable
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Entrepreneurial in Doing > Entrepreneurial in Spirit
So incredibly proud to work with McCabe Galloway here at The Variable. She's such a great example of how our team members walk the walk when it comes to innovation, entrepreneurship and business building (McCabe is also one of our uber talented brand strategists). If you're in the Carolinas, check out Holiday! https://lnkd.in/dqzgrtVQ
Winston-Salem couple launches craft wine cocktails after enjoying 'aperitivo' culture in Amsterdam
journalnow.com