We’re excited to announce Ventura, an innovative new streaming TV operating system. Ventura solves many of the issues facing existing systems today, including a more intuitive user experience, cross-platform content discovery, subscription management, and fewer (more relevant) ads. With a more efficient advertising supply chain, Ventura will enable advertisers to value and price ad impressions across streaming platforms more accurately, while finding the right audiences with greater precision. Read more in Axios: https://bit.ly/3ZeURc7
The Trade Desk
Technology, Information and Internet
Ventura, CA 214,190 followers
We’re committed to making digital advertising better, because the future of the open internet depends on it.
About us
A media buying platform built for what matters. Trusted journalism. Premium streaming TV. One-click commerce. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage — from planning to pricing to performance. At its best, the internet is an open marketplace of ideas, content, and commerce. And we intend on keeping it that way. Because the open internet matters.
- Website
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http://www.thetradedesk.com
External link for The Trade Desk
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Ventura, CA
- Type
- Public Company
- Founded
- 2009
- Specialties
- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting, and Data Management Platforms
Locations
Employees at The Trade Desk
Updates
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Q4 is quickly coming to a close, and it can be full of pressure, changing ad market dynamics, and last-minute media decisions. We put together a checklist to help make sure your campaigns are set up for success in the last few weeks of the year: https://bit.ly/4goezs1
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Inside this edition of The Current: - Some local news advocates are urging smaller newsrooms to use AI to support news gathering and business needs. Could the benefits outweigh the concerns? - In our latest For Context video, we uncover the evolution of the marketing funnel as the internet, social media and smartphones have shaken up how people buy things. - Gen Z consumer spend could reach new heights this holiday season, according to new research. We break down where marketers can engage with the cohort to sway spend.
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Managing multiple campaigns simultaneously is no small feat, and yet many media buyers are excelling at doing so. The key to their success? The advanced tools and functionality within Kokai can help you move faster, automate when possible, and get your work done with fewer clicks.
A trader's guide to efficient campaign management | The Trade Desk
thetradedesk.com
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As consumer spending climbs, advertisers can stand out during the saturated holiday shopping season with the help of retail data. While holiday ad campaign planning typically happens toward the end of Q2, it's not too late to get your message in front of shoppers.
How to maximize retail data this holiday season | The Trade Desk
thetradedesk.com
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What if your work could make the internet better? We’re working to keep the internet free and open for everyone. If you’re passionate about the open internet and thrive in a collaborative atmosphere, then we’d love to get to know more about you. View our open roles and take the next step in your career: https://bit.ly/3XB3JYZ #WeAreTheTradeDesk
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Everyone from OEMs to airlines to hotel chains is now in the content aggregation and advertising business. With no content conflicts of interest, Ventura streaming TV OS is uniquely positioned to help optimize the advertising experience for advertisers, publishers, and consumers. Learn more via the link in the comments.
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We had a great time at the Women in Technology World Series' Women of Silicon Roundabout! Thank you to all who stopped by our booth and watched our own Olivia Dias, Lucia Bura, Amber Browne, and Lauretta E. on stage as they discussed engineering a successful career path. They talked about the scale at which they work, shared challenges and opportunities, and provided tips for how to prioritize growth and career development as an engineer. #WeAreTheTradeDesk #WoSR24
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Inside this edition of The Current: - As Omnicom agrees to acquire IPG, executives say the combined scale and resources of the companies could better position Omnicom to invest in AI technologies. - Retailers and e-commerce platforms are tapping into AI-generated product recommendations to simplify the customer holiday shopping experience. - In a recent op-ed, Croud’s Kris Tait breaks down why it’s not enough to grab someone’s attention. Brands need staying power to fully take advantage of that initial capture.
Omnicom agrees to acquire IPG: “The threat of AI is part of the story”
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