Want to embrace identity independence? We interviewed experts — based in the U.S., U.K., Thailand, and Hong Kong — to learn how they’re developing more sustainable identity strategies, testing new solutions, and putting their learnings to work. Discover how these global marketing leaders drive innovation with better identity solutions for the open internet in our Identity Innovators Report.
The Trade Desk
Technology, Information and Internet
Ventura, CA 204,898 followers
We’re committed to making digital advertising better, because the future of the open internet depends on it.
About us
A media buying platform built for what matters. Trusted journalism. Premium streaming TV. One-click commerce. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage — from planning to pricing to performance. At its best, the internet is an open marketplace of ideas, content, and commerce. And we intend on keeping it that way. Because the open internet matters.
- Website
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http://www.thetradedesk.com
External link for The Trade Desk
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Ventura, CA
- Type
- Public Company
- Founded
- 2009
- Specialties
- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting, and Data Management Platforms
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Employees at The Trade Desk
Updates
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Inside this edition of The Current: - Next week, the largest trial ad tech has ever seen is kicking off. We outline what to expect in the DOJ’s antitrust trial against Google. - We break down the sports media landscape in the U.S., including where rights stand for each major league and what advertisers need to know. - Political advertising is heating up, especially when it comes to swing states. - Season 10 of The Current Podcast is here! We kick off this new season with tactical advice from Stagwell Chairman and CEO Mark Penn for marketers to make the most of this election year.
All eyes on the Google ad tech trial
The Trade Desk on LinkedIn
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The Trade Desk reposted this
To kickoff season 10 of The Current Podcast, Mark Penn, chairman and CEO of Stagwell Inc., reflects on his extraordinary career, driven by his passion for politics and marketing, and offers insights on why this is a good year for marketers. Listen: https://bit.ly/4cVySKS #marketing #politics #advertising
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Through a series of interviews, we explored the perspectives of global brand and agency leaders ahead of the curve — a group we refer to as Identity Innovators. These experts are motivated by marketers today having access to a range of tools to help drive relevance and addressability across channels in ways that cookies never could. Find out how these innovators are creating the new identity fabric of the open internet in our Identity Innovators Report: https://bit.ly/3Zdatxs
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The Trade Desk reposted this
We’re just a week away from the start of the U.S. government’s antitrust trial against Google, the second one taking place this year. Jason Kint, CEO of Digital Content Next who was in the courtroom during pre-trial motions, joins The Current Report to preview the case: https://bit.ly/3TcVSy4 #antitrust #adtech #advertising
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When a leading restaurant chain approached Happy Cog for help reaching a new audience, the digital agency suggested an omnichannel approach centered around live sports on connected TV (CTV). Discover how they, together with Klever, used our platform to help increase brand relevance and consideration with a new audience, improving awareness and ROAS throughout the campaign: https://bit.ly/4dCS4P1
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Inside this edition of The Current: - We uncover the key to engaging audiences in India’s rapidly evolving ad market, an advertising landscape teeming with opportunity and challenges. - In our latest For Context video, we explore the history of live sports on screen and where games are going next. - In a recent op-ed, choreograph’s Brian DeCicco shares four ways to develop greater campaign effectiveness while prioritizing data and remaining privacy conscious. - We spend 5 minutes with Roku’s Kristina Shepard to explore how Roku is considering the various ways different generations interact with TV.
The market advertisers can’t afford to miss
The Trade Desk on LinkedIn
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The Trade Desk reposted this
Political campaigns have long been challenged with evidence that their ads or messaging are working. Now, tech from Swayable is allowing political marketers to take advantage of cutting-edge real-time measurement tools. Hear about it from its CEO, James Slezak, on this week’s episode of The Current Report: https://bit.ly/3WZnNmo #advertising #marketing #digitaladvertising
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