Since launching our HEART Giving and Volunteer Programs last year, we’ve been exploring ways to expand our global impact. This week, we brought our employees together for our first HEART Volunteer Day — a coordinated effort where we united worldwide for a day of service. This was a grassroots effort designed to reflect our values throughout the experience. From providing food to those in need to beach clean-ups, our employees came together to make a positive impact in their local communities and enjoy a memorable day together. #WeAreTheTradeDesk
The Trade Desk
Technology, Information and Internet
Ventura, CA 196,188 followers
We’re committed to making digital advertising better, because the future of the open internet depends on it.
About us
A media buying platform built for what matters. Trusted journalism. Premium streaming TV. One-click commerce. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage — from planning to pricing to performance. At its best, the internet is an open marketplace of ideas, content, and commerce. And we intend on keeping it that way. Because the open internet matters.
- Website
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http://www.thetradedesk.com
External link for The Trade Desk
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Ventura, CA
- Type
- Public Company
- Founded
- 2009
- Specialties
- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting, and Data Management Platforms
Locations
Employees at The Trade Desk
Updates
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The Best of the Open Internet includes the most popular and engaging digital destinations, across all digital channels (including web, connected TV, digital audio, etc). It also assesses the advertising experience of each of these destinations. Want to see the full list? Find it in The Sellers and Publishers Report: https://bit.ly/3yJBm0A
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For marketers, influencing consumers without annoying them has always been a challenge. Ideal frequency has traditionally been hard to discern, especially in today's fragmented digital landscape. We dispel some common myths about media buying and reaching the right audience with the right frequency.
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The Trade Desk reposted this
At this year's Cannes Lions International Festival of Creativity, Dramamine took home a Grand Prix award for its "The Last Barf Bag" documentary. This week on The Current Report, we're going behind the scenes on the campaign with Prestige Consumer Healthcare VP of Marketing Randi Jachino: https://bit.ly/3VENV5e #CannesLions2024 #advertising #creativity
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Over the last year, the ad world has been discussing the role of made-for-advertising websites, the value of user-generated content, and the future of journalism on the open internet. In the midst of these conversations, we've been hard at work building and shipping new innovations. These innovations, including Kokai — our new UI — have already started positively impacting the industry, as evidenced by the notable campaign results reported by the traders using our new tools.
Traders Share Kokai Successes at June Event | The Trade Desk
thetradedesk.com
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Did you know you're missing out on 46% of Dollar General's hard-to-reach rural customers if you only buy broad-based demographic segments through third-party data providers? Find out what we discovered in our research, and how to reach Dollar General's customers in your next campaign.
Reach new consumers with Dollar General's data | The Trade Desk
thetradedesk.com
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Inside this edition of The Current: - How brands like Walmart and McDonald’s are using data-driven insights to enhance the customer journey and to “connect with consumers in culturally relevant ways.” - As U.S. political CTV ad spend is projected to rise to new heights, campaign managers for the presidential candidates see its potential for the upcoming election. - Nine's Jordan King explores the importance of premium content, the programmatic opportunity around the Paris 2024 summer games and the future of Australian TV ad buying. - Marketers and publishers navigating the fragmented identity and privacy landscape in the Asia-Pacific region find success with UID2.
McDonald’s and Walmart blend creativity with commerce
The Trade Desk on LinkedIn
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Our research shows that consumers spend more time with premium content on the open internet than with UGC on walled gardens. While walled gardens still command the bulk of spend, that's changing. Our Founder and CEO, Jeff Green, shares why advertisers now have scaled alternatives on the open internet.
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Audience-first strategy, more accurate measurement solutions, AI-enhanced media buying — discover traders’ predictions for the future and how we're leading the way: https://bit.ly/3VCtdnB
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The Trade Desk reposted this
"Only three years ago, 7% or 8% of all advertising revenue came from digital. As we go into the next financial year, that number will be just under 60%." Foxtel Media CEO Mark Frain dishes on live sports, alternate currencies and how the customer and advertising experience are shifting amid the proliferation of streaming: https://bit.ly/3L1XqGK #advertising #streaming #digitaladvertising
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