In 2017, Jeff Bezos suddenly got jacked.
7 years and $4 billion later, Bezos has become obsessed with immortality.
I had to find out exactly what he's doing.
The Jeff Bezos longevity portfolio:
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In 2017, the world witnessed an unexpected transformation.
Jeff Bezos, Amazon's nerdy founder, emerged as a newly minted fitness enthusiast.
This wasn't just a midlife crisis – it was the opening move in Bezos' ambitious war against aging itself...
The Bezos health playbook:
• A meticulously crafted diet based on cutting-edge nutritional science
• Personal chefs
• Non-negotiable 8-hour sleep schedule
• Probably TRT
• A fitness regimen so demanding, his fiancée Lauren Sánchez jokes he's "stolen" her trainer
Bezos' newfound obsession with longevity became apparent.
He immersed himself in medical literature, consulted health experts, and began tracking every conceivable bodily metric.
The tech mogul who revolutionized retail was now hacking his own biology.
By 2021, with a transformed physique and a mind brimming with possibilities, Bezos set his sights on a more audacious goal:
Cheating death itself.
Enter Altos Labs.
Bezos poured a staggering $3 billion into this secretive startup.
Their mission?
Nothing less than reprogramming human cells to reverse the aging process at its core.
But Bezos didn't stop there.
He also backed Unity Biotechnology, a company focused on eliminating "zombie cells" that accelerate aging.
While the investment amount remains undisclosed, industry insiders estimate it's at least in the hundreds of millions.
Bezos' longevity portfolio:
• Altos Labs: Cellular reprogramming to reverse aging
• Unity Biotechnology: Targeting senescent "zombie" cells
• Personal health optimization (his own human trial)
• Rumored investments in other radical life extension startups
As the longevity industry races towards a projected $610 billion valuation by 2025, Bezos has positioned himself at the intersection of it all.
Will Jeff Bezos unlock the secrets of eternal youth?
Or is this an elaborate and expensive detour?
Only time will tell...