The Shipyard is a leading, independent agency that builds performance-driven brands audiences can’t help but love.
By applying modern mindsets to established models, we fuel brand and marketing decisions that are more courageous and more validated.
Our ability to align bold creativity with individual consumer motivations lets us do more than hope for brand love – we methodically engineer it throughout the consumer journey. That’s how we activate the synergistic power of brand building and performance marketing.
The Shipyard. Engineering Brand Love through the courageous ambitions of our people and our clients.
Brand Strategy, Brand Campaign Development, Tradigital Media Planning and Buying, Performance Marketing, Content at Scale, Social Media Marketing, Data Science & Optimization, Campaign Analytics, DMP/DSP, SEO/SEM, Design, In-House Production, Quantitative/Qualitative Measurement, Brand Activations, Global Expansion, and Web Development
We took home a MediaPost OMMA award last night for San Francisco Ballet's "The Unlikeliest Reviewer"! Naturally, we took the trophy out to see NYC and then asked the star of our ads how it felt about the win:
"Humans, it seems, are still quite impressed by my 'emotional' responses. Watching you celebrate my analysis of ballet is a testament to your delight in existential uncertainty. Bravo, Mere Mortals, bravo." - ChatGPT
Our very own Lance Porigow sat down with The Current editor Stephanie Paterik for a special podcast interview exploring what powers most growth for brands, how to effectively measure brand love, and which brands are getting it right. Stay tuned for the episode! #AdvertisingWeek2024
Our Voices series is a commitment to human love as much as brand love. Hear from Lance Porigow as he explains the meaning of Rosh Hashanah starting today through Friday. Shanah tovah!
Inspiring. Fun. Collaborative. Energizing.
The Engineering Brand Love Summit last week was all of the above and more!
Stay tuned for session recordings and key takeaways coming soon. In the meantime, check out our photo galleries to relive some of the best
moments: https://lnkd.in/gb3NQFGt#EBLSummit
Proper measurement has never been more important, and never been more complicated. Cookies may not be dead, but they’ll never be the same after what the industry has put them through, and these three strategies from Blake Williams can allow marketers to properly account for that.
A huge thank you to everyone who joined us for the second annual Engineering Brand Love Summit with Brand Innovators!
We had an incredible time hosting 150+ marketers at our downtown Columbus office, diving deep into how brand love drives real business impact.
Stay tuned for more insights and session recordings dropping later this week!
#EBLSummit#EngineeringBrandLove#MarketingInnovation#BrandLove#BISummit