We're thrilled to announce our latest success story in collaboration with Globant: the implementation of The Rugby Network, the cutting-edge OTT platform for Major League Rugby.
By harnessing our technical expertise, MLR elevated the presence of rugby in the US 🇺🇲 and unleashed a wave of new growth through content streaming.
After just four months, the numbers speak volumes:
🚀 Over +65,000 new registered users.
⏰ More than 10.4 million minutes spent by fans on the platform.
💰 A hugely promising $33 Average Revenue Per User.
Key to this success was the ability of the team to craft a tailored fan experience. By leveraging detailed, context-specific fan data, MLR 🏉 has embraced a new subscription-based model within its #OTT platform. This enabled a market-specific, and even fan-specific, approach to content delivery and subsequent offers.
More than a platform for live matches, this dynamic OTT 👩💻 not only aggregates fan data from various sources but also paints a comprehensive 360-degree view of fan behaviors.
Get the full story of Major League Rugby's digital strategy and the tools that have propelled its growth: