The Right Path Marketing

🎉 New Website Launch Alert! 🎉 We’re thrilled to announce the launch of the new and improved website for the Franklin Downtown Partnership! 🚀 At The Right Path Marketing, we worked closely with the Partnership to create a fresh, modern design that truly reflects the heart of Franklin’s downtown community. 🌟 The new site is a complete design transformation, incorporating years of beautiful photos the Partnership had collected. It perfectly captures the charm and historic character of Franklin’s downtown. 🏙️ Whether you're exploring local businesses, checking out upcoming events, or using the newly streamlined membership and sponsorship features, this platform keeps the community more engaged and connected than ever before. 💼✨ Check it out and see how Franklin Downtown Partnership is celebrating 23 years of fostering community and culture in the heart of Franklin. 🙌 🔗 Visit: https://lnkd.in/gt_HanJd Let us know what you think in the comments below! 👇 #WebsiteDesign #DigitalTransformation #CommunityBuilding #NonprofitMarketing #MarketingStrategy

First impressions matter, especially online. Your website is often the first touchpoint for potential customers, so why not make it count? Our custom web design services are created and optimized to convert visitors into clients. Let's turn your website into the sales tool it was always meant to be. Schedule a complimentary consultation with our team. #therightpathmarketing #webdesign #webdevelopment #content #messagingfirst

It's very common to find that while your business has been evolving and improving, the way you talk about it has not. Which naturally leads to a disconnect between you, and the right prospects for what you offer now! You and your marketing team will need very clear and concise answers to questions like these: - What exactly do you sell? - Why? - Who's your target audience? - Who's your competition? - Why would prospects choose you? The more specific you can get, the easier it will be to craft targeted marketing messages that speak to your audience's lived experience. That's what pulls them into engaging with your brand. #therightpathmarketing #webdesign #webdevelopment #websitebranding #brandingstrategy

It's not enough to have a great website—people need to know it's there. Local SEO and PPC advertising are two powerful ways to help your target audience find you online. By optimizing for local searches and strategically placing ads, you can guide more visitors to your site, increasing your visibility and engagement. Understanding these tools can make all the difference in driving meaningful traffic. Check out how our fully custom web traffic services can help increase your website traffic. Schedule a consultation with our team. #therightpathmarketing #websitetraffic #seo #paidads #messagingfirst

Google Ads provides various targeting options such as keywords, demographics, locations, interests, etc., which helps businesses target their desired audience and ensure their ads are shown to individuals actively looking for a specific product or service. An important aspect of a successful ad campaign is the Google Quality Score metric. Google defines it as a diagnostic tool meant to give you a sense of how well your ad quality compares to other advertisers. This metric evaluates the relevance and quality of your ads and keywords. #therightpathmarketing #webdesign #webdevelopment #googleads #qualityscore

Your website has a few seconds to capture attention—make it count. Clear, concise messaging is one of the most powerful tools to engage visitors. Without a focused message, even the most beautiful website can fall flat. Think of your messaging as the voice of your brand—every word matters. Make sure your audience knows exactly who you are and how you can help them. Schedule a complimentary consultation with our team. #therightpathmarketing #webdesign #webdevelopment #content #messagingfirst

A strong digital presence goes beyond just being seen; it should leave a lasting impact. Focus on creating content and interactions that make your brand unforgettable and truly resonate with your audience. #therightpathmarketing #messagingfirst #digitalmarketing #digitalpresence #onlinepresence

Do you know how almost every business does digital marketing these days, but about 80% of it is a waste? The mention of digital marketing to trade and service-based business owners is often met with a "yeah, we do a little, but I don't understand what it's doing" type of response. There's a feeling that it's something they have to do, and sure, they get some leads from it, but is it all working like a powerful lead generation machine for the business, or is it a bunch of disparate parts and a sense of throwing spaghetti up against the wall? Here are some mistakes you should avoid for your digital marketing agency. #therightpathmarketing #messagingfirst #digitalmarketing #marketinginsights #digitalmarketingmistakes

Realizing that you've been targeting the wrong keywords is a valuable learning moment. It highlights the need for ongoing evaluation and adjustment in your marketing strategy. This is an opportunity to reassess your approach and align your keywords with your goals. #therightpathmarketing #messagingfirst #digitalmarketing #googleads #keywords

Prevent costly issues and surprises by staying ahead with our Website Maintenance service. We ensure your site is always updated and secure, so you can focus on your business without worrying about unexpected problems. Schedule a consultation with our team to learn more. #therightpathmarketing #websitedesign #websitedevelopment #websitemaintenance #messagingfirst