The PR Net

As AI technology advances rapidly, marketing leaders must refine their skills in leveraging it for business growth and innovation. Tiffany Darmetko, Managing Director of Integrated Services at Inkhouse , shares her expert insights on the topic, direct from Boston’s Generative AI Meetup.  https://lnkd.in/gvNSFjZ6

As summer comes to its unofficial close, it’s time to shift gears (and closets) and indulge in the rich hues and classic silhouettes that define fall. From stylish transitional pieces to cold-weather essentials, these are the items helping us leave summer behind–and fully embrace the new season: https://lnkd.in/gUxiAbH7

Take a deep dive into the insights and key lessons from 15 years of leading one of fashion PR’s most dynamic agencies with Phillip Bodenham, CEO of SPRING LA. From major industry milestones to forward-thinking strategies, Bodenham offers a rare glimpse into what it takes to succeed in this competitive space. https://lnkd.in/gQkjKYz5

Industry Moves: Willa Bennett has been named Editor-in-Chief of Cosmopolitan and Seventeen Magazine, effective September 16. Currently leading Highsnobiety since July 2022, Bennett brings a wealth of experience to her new role, where she will continue to shape the future of these iconic publications.

In last week’s webinar, we explored the keys to impactful brand-nonprofit partnerships with insights from experts Zoe Samuels (WCPG) and Clay Dunn (VOW for Girls). Interested in more marcomms insights from top industry minds? Join The PR Net for invites to our monthly digital events.

As the sun sets a little earlier each evening, we're reminded to savor the final weeks of summer. Whether you're hosting friends or enjoying a quiet afternoon, click below for a collection of summer cocktail recipes perfect for making the most of the season. https://lnkd.in/gA7vBFHm

What's on my travel list: in this series, we shift the spotlight from client coverage to the PR pros behind the scenes, discovering the destinations they’re traveling to and what they’re bringing with them. This week, we spoke with LA-based Sarah Robarts, President and Founder of Ballantines PR; Canada-based Jessica Myers-Bendavid, Director of Corporate Affairs and Communications at American Express; and London-based Anna Pearson, Executive Vice President at Bacchus Agency, to discover where they’ve been of late, the next locales they’re headed to and the items they don't leave home without. https://lnkd.in/gSWrF8rk

In the world of earned media, Double Forte founder and CEO Lee McEnany Caraher emphasizes that success isn't about landing a single big story – it's about consistently building momentum over time. "We counsel our clients to focus on creating a flywheel that will get them to the goal over time while building a solid foundation that will sustain positive results for a long time," she says. "We recommend they keep their sights set on the long-term goal and build toward it so that when they can meet a reporter's requirements, the flywheel is in motion and can help bring a great story across the line." Read more: https://lnkd.in/eKZBjthY

This Monday morning, we’re turning our attention to the leading beauty agencies making waves in the industry. Click below for an inside look at how these agencies connect brands with their audiences and discover the significant trends shaping the beauty marcomms landscape today: https://lnkd.in/eNXDaKdY cc: StudioBeauty, Alison Brod Marketing and Communications, BOLD PR, SEEN Group, Foundation, Tractenberg & Co., Six One Agency, DripComm

Members: Join us next week for a webinar on impactful brand-nonprofit partnerships featuring expert insights from both sides of the table. We’ll hear from Zoe S., SVP of Entertainment Partnerships at WCPG, and Clay Dunn, CEO of VOW for Girls, as they discuss how brands and nonprofits can collaborate effectively. Plus, gain intel on innovative campaigns and strategies for authenticity and measurable success.