COSTCO DYNAMIC DUO – See Maggie Nogues & Mark Williamson present at P2PI Storefronts! It’s happening Sept. 12 in Chicago. Gain insights into how Costco's #retailmedia ecosystem integrates with #shoppermarketing & #ecommerce channels, creating a powerful platform for reaching & influencing customers both online & in-store. Costco Wholesale is one of several retailers presenting during this 1-day event. **CPG brands & media buyers: You can attend at no charge, but you must complete online registration.** Register at p2pistorefronts.com
Path to Purchase Institute
Market Research
Chicago, IL 12,697 followers
We serve the world of commerce marketing through a robust member community & by tracking the latest news & insights.
About us
The Path to Purchase Institute (P2PI) offers consumer product marketing executives and brand managers a holistic, 360-degree view of the shopper journey. Covering all components of the omnichannel path to purchase — from in-store to digital — P2PI combines insights, research and inspiration to drive success and innovation for our executive audience. Tracking trends, spotlighting best practices and sharing the tools for success, P2PI is committed to serving the needs of consumer brand marketers, retailers, agencies and solution providers in the quickly evolving realm of commerce marketing. Our areas of focus include in-store experience/activations, digital commerce, retail media, brand marketing, consumer trends/shopper behavior, insights and analytics.
- Website
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https://p2pi.com
External link for Path to Purchase Institute
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- Chicago, IL
- Type
- Privately Held
- Founded
- 2003
- Specialties
- the path to purchase, brands, retailers, solution providers, shopper marketing, Shopper Summit, Leadership University, marketers of consumer products, marketers of consumer services, branding, retail, industry research, Retail Media, Agencies, and P2PI Live & Expo
Locations
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Primary
8550 W Bryn Mawr Ave
Ste 200
Chicago, IL 60631, US
Employees at Path to Purchase Institute
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Andrea K. Leigh
Founder & CEO, Allume Group | Rethink Retail Top Retail Expert | Co-Host of the CPG Guys Podcast | Digital Commerce Educator | Ex-Amazon |…
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Melissa Burdick
Co-founder & President @ Pacvue, Entrepreneur, e-Commerce & Retail Media Expert
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Heidi Froseth
CEO/Founder, Omnicommerce Vanguard, LLC - For brands, retailers and agencies looking for innovative, results-driven thinking and next generation…
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Carlos Garcia
Updates
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Path to Purchase Institute reposted this
🤖 𝗧𝗘𝗔𝗠, 𝗠𝗘𝗘𝗧 𝗬𝗢𝗨𝗥 𝗡𝗘𝗪 𝗖𝗢𝗟𝗟𝗘𝗔𝗚𝗨𝗘... 𝗔𝗜: Our very own Amanda Wolff (also CRO at Jenda) will be introducing all you CPGs to AI at Path to Purchase Institute's next Learning Lab in TWO WEEKS on Tuesday, Sept 17 from 2-3p ET. You’d have to be born under a rock not to have heard about the rapid advancements in AI over the last year. Yet, while many CPG professionals have begun incorporating different AI technologies into their daily working and personal lives, others may still be a bit trepidatious. They might wonder where to begin or not see how the technology can help them. In this session, Amanda will help you not only understand the AI landscape, but also find out how it’s being leveraged by both retailers and brands. You’ll also discover how CPGs can adjust their internal operational processes to take advantage of the technology that exists today, and prepare for what’s coming tomorrow. 👉 Current P2PI members can pre-register at no charge: https://lnkd.in/gkDmJ8D3 We hope to see you there! #ai #genai #retail #omnichannel #ecommerce #cpg #artificialintelligence
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Please welcome our newest members: Costco Wholesale Walgreens Advertising Group Deutsch Family Wine & Spirits Elevate Intex Recreation Corp. Ampd HAVRION PDG Insights Twelve Thirty One of P2PI's greatest benefits is its community of MEMBERS! ⭐ Total membership includes over 2,700 brands and 16k industry leaders. We provide the business intelligence, thought leadership opportunities & networking you need to help drive business forward. Find out more at p2pi.com/membership #p2pimembership #commercemarketing #retailmedia #pathtopurchase #shoppermarketing
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Path to Purchase Institute reposted this
Let's face it – digital #advertising can get oversaturated. How can brands cut through the clutter and stay top of mind? In order to be successful, they can turn to emerging channels and activations. Data indicates #packaging, specifically #ecommerce packaging, is a more effective communications channel than traditional ad channels. Join EFI's Kerry Sanders and the Path to Purchase Institute for a webinar that will explore #onboxadvertising (#OBA) as an emerging ad channel with big potential. Register now: https://lnkd.in/edeNUCKt
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SPEAKER UPDATE – Kelly (Whipple) Torgeson will lead the Walgreens Advertising Group session at P2PI Storefronts! This 1-day event will feature multiple retailers & their #retailmedia networks. Sept. 12 in Chicago. WAG’s topic is “What’s Next for In-Store: New Ways to Think About Customer Connections.” Learn about highly creative, out-of-the-box opportunities & ideas for brands to think about in-store differently, & deepen connectivity, engagement, & conversion. CPG brands can attend the entire day at no charge. Learn more & sign up at p2pistorefronts.com
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Path to Purchase Institute reposted this
Congratulations to Ranjana Choudhry the new Senior Vice President, Media and Data Platforms at Inmar Intelligence. With over 25 years of experience spanning retail, CPG, and agency sectors, Ranjana’s leadership will be a tremendous asset to Inmar's MarTech team. Looking forward to the impactful contributions she will bring to the industry! #Leadership #MarTech #RetailMedia #WomenInBusiness Rob Weisberg Kathy Hayden
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Path to Purchase Institute reposted this
Exciting news in the commerce marketing industry. Vibenomics, a Mood Media company and Pathformance, both Path to Purchase Institute members, have joined forces to transform in-store retail media measurement. By integrating Vibenomics’ in-store audio advertising with Pathformance’s analytics, this collaboration is set to offer brands accurate insights for optimizing campaigns and enhancing ROI. This partnership directly tackles industry hurdles like inconsistent measurement techniques and scattered data sources. Check out the story here: https://lnkd.in/euBEhcEZ We invite you to come see Vibenomics and what they have planned for in-store retail media at the upcoming StoreFronts event www.p2pistorefronts.com Elizabeth Johnson Amanda Adams Paul Brenner Hannah Parsons #RetailInnovation #MediaMeasurement #DataInsights
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Path to Purchase Institute reposted this
The FMCG Guys are back as our official Podcast Host for RMS UK 2024🎙️ With a growing community of over 6,000 monthly listeners and 16,000 LinkedIn followers, The FMCG Guys is your go-to source for all things consumer goods and retail. 🎧 Hosted by Daniel Torres Dwyer, Christine Nikolaou, and Efrain Rosario, The FMCG Guys delve into the hottest topics in the industry, featuring in-depth discussions with senior leaders and industry experts. From leadership insights to career journeys, they uncover the stories that shape our industry. 📅 We’re thrilled to announce that Daniel Torres Dwyer will be joining us live at the Retail Media Summit on Wednesday 16th October at the Battersea Arts Centre, interviewing brands and retailers to capture their first-hand perspectives on the thought-provoking topics of the day. 🔗 Retailers and brands: Don’t miss out on the retail media event of the year – claim your free tickets via the link in the comments. Path to Purchase Institute | {Capture} | Plan-Apps | Threefold #RetailMediaSummitUK #RMSUK2024 #RetailMedia #EventSponsor #Podcast
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KEYNOTE SPEAKERS – The Harris Poll is coming to #P2PILIVE! On November 13, Michele Salomon & Gabriel Rozenwasser will explore emerging trends redefining consumer behavior in today’s rapidly evolving marketplace. Their analysis will highlight the growing influence of digital innovation, the rise of conscious consumerism, & the increasing expectation for brand transparency & authenticity. Details & registration at p2piliveexpo.com
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Path to Purchase Institute reposted this
Michelle Kircher-Weiskittel, our Head of Media, Creative & Operations, recently sat down with Path to Purchase Institute to discuss how retail media is effectively enabling advertisers to measure success across multiple channels. Michelle touches on... 💡 Albertsons Media Collective's foundation of partnership, trust and transparency 💡 The importance of matching KPIs to goals and objectives 💡 How RMNs are uniquely positioned to support advertisers with omni-channel solutions Read the full Q&A here: https://lnkd.in/ger4BBw6
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