Driving Brand AND Demand – Brown-Forman & Spark Foundry are presenting at #P2PILIVE! On Nov. 14, Katie McBrien, Matt Hodge, MBA & Brett Jeffreys will discuss evaluating the balance between brand/demand to drive enduring growth in an evolving market. The trio will also evaluate new-to-BevAlc partners, including: – #WalmartConnect + The Trade Desk – Uber Eats + #Instacart & the closing of #Drizly – #DoorDash evolving tactics More announcements coming soon for our dedicated #BevAlc presentation track! Join us in November: https://lnkd.in/gEUcNqYx
Path to Purchase Institute
Market Research
Chicago, IL 12,830 followers
We serve the world of commerce marketing through a robust member community & by tracking the latest news & insights.
About us
The Path to Purchase Institute (P2PI) offers consumer product marketing executives and brand managers a holistic, 360-degree view of the shopper journey. Covering all components of the omnichannel path to purchase — from in-store to digital — P2PI combines insights, research and inspiration to drive success and innovation for our executive audience. Tracking trends, spotlighting best practices and sharing the tools for success, P2PI is committed to serving the needs of consumer brand marketers, retailers, agencies and solution providers in the quickly evolving realm of commerce marketing. Our areas of focus include in-store experience/activations, digital commerce, retail media, brand marketing, consumer trends/shopper behavior, insights and analytics.
- Website
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https://p2pi.com
External link for Path to Purchase Institute
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- Chicago, IL
- Type
- Privately Held
- Founded
- 2003
- Specialties
- the path to purchase, brands, retailers, solution providers, shopper marketing, Shopper Summit, Leadership University, marketers of consumer products, marketers of consumer services, branding, retail, industry research, Retail Media, Agencies, and P2PI Live & Expo
Locations
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Primary
8550 W Bryn Mawr Ave
Ste 200
Chicago, IL 60631, US
Employees at Path to Purchase Institute
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Andrea K. Leigh
Founder & CEO, Allume Group | Rethink Retail Top Retail Expert | Co-Host of the CPG Guys Podcast | Digital Commerce Educator | Ex-Amazon |…
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Melissa Burdick
Co-founder & President @ Pacvue, Entrepreneur, e-Commerce & Retail Media Expert
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Heidi Froseth
CEO/Founder, Omnicommerce Vanguard, LLC - For brands, retailers and agencies looking for innovative, results-driven thinking and next generation…
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Carlos Garcia
Updates
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Path to Purchase Institute reposted this
✨Bringing You the Highlights: Kevel is our event recap sponsor for this year's Retail Media Summit UK. Kevel is revolutionising the ad tech space with its Retail Media Cloud™, offering the only API-based solution that empowers retailers to build and control their own retail media technology. 🛒 By enabling multi-brand retailers to create distinctive ad platforms, Kevel is transforming how brands improve shopper experiences while maintaining complete control of their first-party data. With clients like Edmunds, Delivery Hero, SONAE, and Leroy Merlin, Kevel is giving digital retailers the tools to compete with the tech giants by launching their own media networks. 🏆 In 2024, Kevel's groundbreaking work earned them recognition as a finalist in the AdExchanger Awards, Digiday Technology Awards, and The Wires Global Awards. We’re proud to partner with Kevel to bring you the highlights of this year's summit! 📅 Date: Wednesday 16th October 📍 Location: Battersea Arts Centre, London Path to Purchase Institute | {Capture} | Plan-Apps | Threefold
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Path to Purchase Institute reposted this
SVP, Group Director, for the Path to Purchase Institute, Progressive Grocer and Consumer Goods Technology
📢 The Path to Purchase Institute Releases Updated Omnichannel Landscape! The downloadable PDF version is now available! Get your hands on the latest Omnichannel Landscape to stay informed on key trends and strategies. https://lnkd.in/eHcngyVg An interactive version will be released soon, so stay tuned for more.
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Path to Purchase Institute reposted this
SVP, Group Director, for the Path to Purchase Institute, Progressive Grocer and Consumer Goods Technology
Exciting news for the Path to Purchase Institute's flagship conference, P2PI LIVE & Expo! The Harris Poll is set to deliver the keynote address on the first day of general sessions. Mark your calendars for Nov. 12-14 at the Renaissance Convention Center Hotel in Schaumburg, Illinois. #P2PILIVE #KeynoteSpeaker #ConferenceSpeaker https://lnkd.in/e-zFSq24
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Path to Purchase Institute reposted this
📈 Is e-commerce still the unstoppable growth machine it once was, or has it slowed down in the post-pandemic world? As part of this year's Retail Media Summit, we’ll explore the future of e-commerce with leading voices in the industry. Join Karen De Caux from ASOS.com and Allison Repetto from Rokt as they debate the topic: "Has E-commerce Lost its Way?" Join us as they dive into whether the online retail landscape is still thriving or if it’s transitioning into a more challenging phase. 📅 Date: Wednesday 16th October 📍 Location: Battersea Arts Centre, London 🔗 Last tickets remaining! Get yours here: https://lnkd.in/eygKGwVu Path to Purchase Institute | {Capture} | Plan-Apps | Threefold
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KEYNOTE ALERT – Andrew Lipsman of Media, Ads + Commerce is taking the #P2PILIVE stage! On Nov. 14, Andrew will share his vision for the future of in-store #retailmedia. He’ll explain how advancements in creative, planning, activation and measurement will share the year ahead. BONUS: The keynote includes at 10-minute Q&A session featuring experts from Vestcom & Vibenomics, a Mood Media company, providing real-world perspectives & answering your most pressing questions. Learn more about our keynote presenters: https://lnkd.in/gsVwNVV2 Register: https://lnkd.in/gEUcNqYx
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Path to Purchase Institute reposted this
Can't wait to take the stage with this amazing team! We'll be at Path to Purchase Institute Live in November. WD Partners Stephen Wurth James Kristof and Tracey Johnson.
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Path to Purchase Institute reposted this
We’re unveiling exclusive proprietary research at Retail Media Summit UK 2024 in collaboration with MESH Experience! What’s the impact of retail media on the upper funnel? 🤔 Our latest research dives deep into how retail media influences brand awareness and brand equity—key drivers for long-term growth. With insights drawn from a comprehensive study covering over 16,000 consumer experiences across multiple categories and retail channels, we’ll reveal where retail media's real strengths and limitations lie. Join industry leaders as they present the findings and discuss the future of retail media. 🎤 Fiona Blades, Chief Experience Officer MESH Experience 🎤 Cyndi Loza, Managing Editor Path to Purchase Institute 🎤 Katie Streeter Hurle, Chief Strategy Officer SMG 📅 Date: Wednesday 16th October 📍 Location: Battersea Arts Centre, London 🔗 Last tickets remaining! Get yours here: https://lnkd.in/eygKGwVu Path to Purchase Institute | {Capture} | Plan-Apps | Threefold
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GAME ON – General Mills & Breaktime Media are presenting at #P2PILIVE in the Chicago area! On Nov. 13, see Brad Godwin & Denzel R. reveal the cheat codes to incorporate gamification into your marketing. Not only to attract customers, but also keep them coming back for more. This duo will: – Review what gamification really means, why shoppers love it & how it can unlock new levels for your brand. – Explore different tactics & strategies for getting your game on. – Share some victory stories from brands winning in the gamification arena. Updated list of speakers: https://lnkd.in/giSdwCWu Pro tip – Current P2PI members get discounted registration: https://lnkd.in/gEUcNqYx
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Chris Perry of firstmovr returns to the #P2PILIVE stage! Catch Chris on November 13 in the Chicago area where he’ll: • Discuss the omni category management imperative and... • Identify the 12 different strategies available to drive incremental sales growth (both online & offline) relevant to your brand, category & retailer's unique in-market performance DNA • Spotlight the #omnichannel levers we can pull to design for, activate & measure #incrementality Details & registration at p2piliveexpo.com