The Martec Group

Vice President, Josh Emington, and a Business Development Executive, Beth Heiss, MBA, of The Martec Group, are excited to announce that they will be attending The Market Research Event 2024. The event will take place from October 8-10, 2024, at the Loews Royal Pacific Resort at Universal Orlando. It will feature speakers from Marriott International, Eli Lilly and Company, Hormel Foods, Eventbrite, Domino's Pizza, and many more. During the event, The Martec Group will be holding a raffle for a YETI 45 Hard Cooler. Are you thinking about attending? Click the link below and use the VIP code MARTEC15 to save 15% on the cost of registration! https://lnkd.in/gv7eyZHm #TMRE #TheMarketResearchConference #MarketResearch

Last week, Dave Posthumus, Ph.D. had a great time attending the Insights Association’s Corporate Researchers Conference in New York. In addition to the conference, The Martec Group sponsored the event by providing 150 tickets to see The Great Gatsby Broadway musical and hosted a raffle for a $500 gift card. Dave enjoyed meeting representatives from many great companies and looks forward to seeing what opportunities next year’s conference will bring. #MRX #MarketResearch #ProudSponsor #CRC

Beth Heiss, MBA, the Business Development Executive and Rick Claar, the President of The Martec Group, partnered with Walsh College's new Center for Innovation and Entrepreneurship to help founders advance their ideas to commercialization and patient/consumer impact! Rick led a talk on planning an exit for revenue-generating start-ups. They met incredible people at the match-making event in Ann Arbor, which included small healthcare and biotech businesses and investors. #Entrepreneurship #StartUps #MarketResearch

The Martec Group had the opportunity yesterday to sponsor 150 attendees from the Insights Association's Corporate Researchers Conference to attend The Great Gatsby Broadway musical. In addition to the show, sponsored attendees received a numbered ticket from 1 to 150. Later, the attendees will receive an email with the winning number for a $500 gift card. Dave Posthumus, Ph.D., enjoyed attending the show and networking with many amazing people. #CRC #MarketResearch #TheGreatGatsby

E-waste is among the most attractive markets for industry players to consider to these days. But is there truly "gold in them thar hills?" The latest from Project Manager John Lorinskas provides a look into some methodologies that we use to dig deep in order to truly assess and understand a given investment opportunity, such as the e-waste space. "When thorough and complete research is conducted, what’s revealed is that the opportunity is more complicated than what the top-line U.N. numbers might suggest. Raw numbers, such as they are, suggest only a potential opportunity value — not an addressable market value, nor (more importantly) a realistic attainable value. "Put another way, how many industry observers are taking the triangulated approach that my colleagues have written about in the past?: yes, taking into account published reports and publicly available information, but also engaging in both top-down analysis and bottom-up analysis of the e-waste market. This is where the true 'gold' lies." CONTINUE READING to learn more about Martec's approach for "Digging Deep — Beyond Published Reports — To Truly Understand the Data-Supported Investment Opportunity"...whether assessing the e-waste opportunity or others.

Dave Posthumus, Ph.D., Business Development Executive at The Martec Group, has just arrived at Insights Association's Corporate Researchers Conference. He is eager to network with other attendees and gain valuable insights from renowned companies, including Verizon, PepsiCo, Udemy, Procter & Gamble, Microsoft, Meta, Paramount, American Express, and HP. Are you one of the 150 sponsored attendees for the Great Gatsby event? In addition to sponsoring the show, The Martec Group will also give away a $500 gift card to one of the 150 sponsored attendees! Dave looks forward to meeting and networking with you there! #MRX #ConsumerInsights #MarketResearch

Keith Miller, Director, and Beth Heiss, MBA, Business Development Executive, of The Martec Group, are excited to announce that they will attend the Ann Arbor Mobility Summit on September 23, 2024, hosted by Ann Arbor SPARK. The summit will feature speakers from prominent organizations, including the Center for Automotive Research, Washtenaw Community College, Southwest Research Institute, the University of Michigan, SBD Automotive, the City of Detroit, the American Center for Mobility, and many more. Keith and Beth look forward to networking with other attendees and participating in this great event. Will you be attending? #MobilitySummit #Automotive #MarketResearch

Last week, Josh Emington, Vice President of The Martec Group, attended the 2024 Great Lakes ACG Capital Connection in Cleveland, Ohio. The event included 148 private equity firms and 108 investment banking firms. Martec was pleased to meet with many current and future clients as we raffled off an iPad. Please don't hesitate to reach out when Martec can support and consult to address your most pressing information needs. See you next year! #GLCC2024 #ACGCapitalConnection #Networking

The Director of The Martec Group, Emily Bielak, the Business Development Executive, Beth Heiss, MBA, and Senior Analyst, Myrna Chami, had a great time attending the North Central Chapter Fall Conference. They enjoyed listening to informative speakers from Southern Illinois University Edwardsville, Visit Detroit, Farm Credit Services of America, Carhartt, and Ally Financial. In addition to networking with everyone there. #MarketResearch #ConsumerInsights #InsightsAssociation

Dave Posthumus, Ph.D., Business Development Executive at The Martec Group, is excited to attend the Corporate Researchers Conference, which will take place from September 17th to 19th, 2024, in New York. He looks forward to gaining valuable insights from presentations by renowned companies, including Verizon, PepsiCo, Udemy, Procter & Gamble, Microsoft, Meta, Paramount, American Express, and HP. In addition to attending the event, The Martec Group will be sponsoring tickets to The Great Gatsby Broadway show and hosting a raffle, where one lucky attendee will win a $500 gift card. Dave is looking forward to connecting with you in New York! #mrx #CorporateResearchersConference #Martec #MartecGroup #MarketResearch #Qualitative #Quantitative #Ethnography #Insights #GreatGatsby #Broadway