Marino.

As a native New Yorker and baseball fan, I was thrilled to meet Major League Baseball (MLB)'s biggest star of the season at one of the most unexpected places I could imagine: our client, McDonald's, 2024 Worldwide Convention in Barcelona, Spain.   I don’t mean Aaron Judge or Juan Soto from my beloved New York Yankees, I’m talking about the spark plug that’s been powering our crosstown rivals, the Mets: Grimace.   Ever since the beloved purple icon threw out a ceremonial first pitch for the New York Mets on June 12th, the team has been on the hottest streak in baseball, winning seven games in a row, and nine of their last 11 games.   A month later, through the lens of the Grimace phenomenon, I’m seeing many of the global convention’s main teachings come together in real time to wonderful effect.   Among other topics at McDonald’s Worldwide Convention, the company's leadership team and guest speakers discussed the importance of “storydoing” and not simply storytelling, how digital media informs their understanding of their customers through social listening of trends that they are loving, and how to utilize those findings to connect with their fans in unexpected ways.   Last night, in the first game of the Subway Series, McDonald’s unveiled a new ad in CitiField, the home of the Mets, featuring the purple mascot in celebration and ownership of their social moment, proclaiming, “It Wasn’t Luck. It Wasn’t Fate. It was Grimace.”   The sign, and story, was centerstage in the game, being highlighted by local and national media on broadcast, and continues to be top of mind in conversation on and offline today. Here we see the benefits of McDonald’s best-in-industry marketing and engagement efforts playing out in real time. Grimace’s initial appearance at the Mets was an example of executing a storyline, however their attention to the social media conversation afterwards gave them the opportunity to capitalize on the buzz ultimately rewarding McDonald’s with the kind of positive and natural cultural moment that any brand would dream of.   Now, as my Yankees prepare to bounce back in game two of their series with the Mets, I just want to know: when is The Hamburglar going to throw out the first pitch in the Bronx?

This week, we celebrated the completion of the transformation of Wise Towers - one of 16 Manhattan public housing developments PACT Renaissance Collaborative (PRC) has spent the last four years transforming. It's been a privilege supporting my client PRC in this important endeavor to provide these residents with the quality of life they deserve, and their work is both a testament to the PACT program and a challenge to other developers to bring the same standard of care to future PACT developments.

Last night dispensary owners, brand founders, and professionals from across New York & New Jersey's cannabis industry came together for Marino's second CannaCollaborate event. Marino SVP & cannabis practice lead Jordan Isenstadt hosted conversations with dispensary owners and operators from across the region including Amanda Rositano from Nightjar Cannabis, Osbert Orduña from The Cannabis Place, Julio Casado from ANJA, and Anthony & Regina Bannister of The Plant in Yonkers. David Kushner, from Marino's digital team, participated on a panel moderated by Dutchie's Anne Forkutza, along with Dharsh Casinathen, CPA, Certified Ganjier of JoyLeaf, Liam O'Brien of Fernway, The Flower Agency's Harrison Rosenblum and Alfredo Angueira from CONBUD NY about marketing cannabis, and shared his insights on how cannabis brands can effectively partner with influencers to reach new audiences while staying compliant with regulations. Thanks to all who attended, and event sponsors Dutchie, Fernway, NOWAVE, Weekenders Cannabis, ayrloom, Bettering Company, and Precious Osagie Erese. Looking forward to CannaCollaborate part 3!

What a DOPE night! Thank you to everyone who came out last night for #CannaCollaborate Part 2 at Work'n'Roll NYC! Marino. was honored to co-host once again with The Flower Agency and broaden our focus to include the Garden State. This time around we got #cannabisindustry leaders from #NewYork and #NewJersey to talk to each other and share information. This type of #collaboration is key as we build the #cannabis marketplace. One day I envision NY and NJ as a regional #cannabishub for the #EastCoast! Was honored to moderate a series of #firesidechats with 4 amazing #dispensary owners and operators across the region including Amanda Rositano from Nightjar Cannabis, Osbert Orduña from The Cannabis Place, Julio Casado from #ANJA and #AnthonyBannister/#ReginaBannister from #ThePlant. Their insights were truly amazing and I think everyone learned something! I know I did! Then Anne Forkutza moderated a deep dive panel on #cannabismarketing with Alfredo Angueira from CONBUD NY, Dharsh Casinathen, CPA, Certified Ganjier from JoyLeaf, Liam O'Brien from Fernway, David Kushner from Marino. and Andrew Harrison Rosenblum from The Flower Agency. This was chock full of amazing nuggets about the challenges of #cannabismarketing! Thank you to our amazing sponsors who made the night possible - Dutchie, Fernway, NOWAVE, Weekenders Cannabis, ayrloom, Bettering Company and Precious Osagie Erese! Stay tuned for #CannaCollaborate Part 3! #cannabispr #cannabiscommunity #MarinoCannabis

Misinformation is a major impediment to advancing policies and developments that can contribute to addressing the housing problem. Pre-butting, rebutting, educating, correcting, and clarifying can help blunt the impact of misinformation. That's why I wrote this - "What is As of Right?" - the first in a series of quick pieces where I'll try to decode some common terms that are favorites of the anti-housing crowd. Check it out. #housing #affordablehousing #housingcrisis #yimby #nimby https://lnkd.in/eHvrcgMY

Excited to share Marino.’s collaboration with Terminal 4 and JFK International Air Terminal for their stunning Pride Float 2024! We had the privilege of working closely with T4 to bring their vision to life for the Queens Pride Parade. From the initial concept to the final art files and rendering, our team was committed to crafting a float that embodies diversity and unity. A big thank you to Belinda Jain, Naomie Wah, T4, JFKIAT, and everyone involved in making this celebration truly memorable. Together, we're championing diversity and celebrating love in all its forms! #Love4All

#AlumniSpotlight: Frank Marino ’73 founder and CEO of Marino. Since its inception in 1993, Marino PR has been a powerhouse in public relations and strategic communication, recently earning recognition in "The Top PR Firms in Commercial Real Estate" by the Observer. Under Marino's leadership, the firm has expanded its services to include a creative studio with branding, advertising, e-commerce marketing, and full-scale production. His strategic counsel has benefited giants like McDonald’s, Walmart, and The Home Depot. Reflecting on his journey, Marino shares: "I watched my father’s work ethic and learned from him that you really have to work for what you want. My advice: work hard and stay the course." Read more here: https://lnkd.in/eBQ9Sugg #IonaUniversity #IonaAlumni #AlumniSpotlight #MarinoPR #Leadership #Entrepreneurship

S3E9 of #TheHousingProblem is out today. Rafael and Kirk talk to Vishaan Chakrabarti, FAIA about supply and demand denialism, the weaponization of Jane Jacobs' legacy, and how to add housing in a city that's "full." One of my favorite episodes so far. Please check it out wherever you listen to podcasts. #affordablehousing #housing #yimby #nimby #housingcrisis #realestate #architecture #cityofyes

This week Marino was on hand for the grand opening of our client, the renowned chef Salvo Lo Castro’s new espresso bar and Italian specialty food market, CASASALVO™, located at 473 Amsterdam Avenue on the Upper West Side of Manhattan, inviting visitors to experience an authentic taste of Italy. In a city full of overpriced coffee, CASASALVO offers the best deal outside of Italy: any espresso, cappuccino, latte, and coffee are all priced at $2.50 per cup! The store is the latest move from Chef Salvo, who’s cooked for Hollywood celebrities, politicians & even popes, through his private dining and catering services. CASASALVO sells Italian foods like cheeses and sliced artisanal meats, regular and gluten-free pasta, extra virgin olive oil, refreshing beverages from Italy, sweets, and cakes, and contains the first boutique in the U.S. of award-winning De Nigris USA / Food Specialties Trading, another Marino client. Marino is proud of our work with brands from Italy making splashes in the United States market and bringing our clients together for impactful collaborations like this partnership between CASASALVO and De Nigris.

Marino. Real Estate team onsite at VTS Accelerate today! Claire Bach Sofia Chevez Elizabeth Latino