The ISV Society

Happy National Dog Day! Duke is in his favorite spot with his favorite stuffed animal. #nationaldogday

When they say email marketing is dead, you know it's time to roll your eyes like Tony Stark! Email marketing isn’t dead—it’s evolving, just like RDJ returning to the Marvel Universe as Dr. Doom. I'm excited and sad at the same time. Coming back as a bad guy, but he's back. If you want your emails to stand out, focus on segmentation and personalization—the perfect combo to ensure your messages hit the right target every time. Stay current with trends, and make your subject lines pop with engaging keywords that are resonating right now. (Key tip: this is always changing, follow Jay Schwedelson for all the updates.) Don't let your emails blend in, be creative; your emails should make your audience feel like each message was crafted just for them. How are you personalizing your emails? Share your strategies in the comments. But the real question is, who is excited for Dr. Doom?

Check out this month's Channel Up Newsletter. We're focusing on the D's this month - disconnect, double down, dead.

It’s FAQ Friday! So, one question that always comes up around this time of year, when should I start planning my budget for 2025? Now, yes, now. It doesn't need to be a full-blown strategy unless you have the time to develop one. But you should be putting it together: What events do you know you'll be doing What content was successful this year that you can repurpose What new things do you want to add to the list At least get it started now, get those ideas and strategy on paper. So, have you started planning yet? If not, when do you? Share in the comments.

It's time for FAQ Friday! Q: How do you keep the momentum going after a conference or event? Maximize your post-conference impact with: Effective follow-up email strategies Inviting attendees to workshops or Demo Days Leveraging ISV collaborations 🎥 Get the full scoop in the video How do you keep the momentum going? Share your tips in the comments! #FAQFriday #FollowUpStrategy #PostEventSuccess

To meme or not to meme, that is the question. I think it is great to sprinkle them in your social and email. It's a great way to catch someone's attention, create engagement, and just share the fun side every once in a while. Of course, they all have to be relevant to what your messaging is and if it makes sense. There's also a free tool to make it simple and easy to create one called Imgflip.

Embracing the outdoor work life with my new dual monitor setup! It's been a total game-changer. This monitor hooks right onto my laptop, making it incredibly easy to use and set up. Plus, it comes with a travel case, so I can take it anywhere. I opted for one screen instead of two because, let's face it, too much productivity isn't always the goal. 😂 Also, it was a great deal at $119 on sale (originally $199). This decision has really paid off, allowing me to maximize my workspace without compromising on portability. Finally able to enjoy some sunshine after a week of humidity and rain. Ending the week working outside feels amazing! Anyone else have a dual monitor for your laptop? I'd love to hear about your setup and experiences. If you're on the fence about getting one, I say go for it! It's made a huge difference in my work routine and overall productivity.

🔑 What Makes a Partnership Successful? 🔑 In the latest episode of The ISV Society Podcast, Dennis Easter from Algorithm, Inc. shares the 2 golden rules for ISV partnerships: being easy to work with and ensuring no surprises. These principles are key to building strong, trust-filled relationships. 🗝️ Key Takeaways: The importance of clear and responsive communication Avoiding surprises in pricing and implementation Building confidence with clients through reliable ISV solutions We'd love to hear your insights! What has been your biggest challenge or success with collaboration and partnerships? Comment below and join the conversation. 🎙️ Listen or watch the full episode, https://lnkd.in/eWMf2x5u

It's time to Channel Up! In this edition, we dive deep into three game-changing topics: 🎧 Why Podcasts Should Be Part of Your Marketing Strategy: Podcasts are more than a trend—they're a powerful marketing tool. 🌞 Summer Workshop Series: We're taking learning to the next level with hands-on workshops focused on specific ERPs. 🚀 New Member Alert: Find out who is now part of The ISV Society! Check it out!

It's FAQ Friday: Should I start a podcast? Why should I do a podcast? 🤔 Let's find out! In this week's video, I discuss: Be a Guest: Get practice, learn the ropes, see how it goes, how you like. Best part, you can leverage their audience. Information Sharing: The best ways to share valuable content and insights through a podcast to position your brand as a thought leader. Repurposing Content: Creative ways to transform podcast episodes into engaging blogs, social media snippets, and email campaigns. Learn how incorporating podcasts can elevate your marketing strategy!