Influencer Agencies: What Are You Actually Buying? 👀 At our recent event we explored all things Influencer Marketing and decided this insight was too good not to share... So this is just for you; here is our guide to Influencer Marketing and Procuring an Influencer Agency Partner! 💯 What to expect: 🐐 How has influencer marketing evolved? 🐐 How can brands get more out of influencer marketing? 🐐 What should you consider when procuring an influencer agency? 🐐 Inspiration from three successful influencer campaigns Download the full guide here: https://loom.ly/v9tR9t4 🔗 #InfluencerMarketing #InfluencerMarketingAgency #SocialMediaMarketing #Procurement #SocialMediaAgency
The Goat Agency
Advertising Services
London, England 133,675 followers
The World’s Leading Social First Advertising Agency 🌎 Powered By Influencers | Part of GroupM Nexus
About us
Goat is a global, award-winning social media and influencer marketing agency. Since 2015, we've worked with, retained and scaled some of the world's most exciting brands, delivering social and influencer campaigns in over 70 countries and 28 languages. In 2019, we were named Europe's Fastest Growing Agency by Adweek. We were also recently shortlisted for Social Media Agency of the Year at the 2022 Campaign Global Agency Awards. In 2023 WPP acquired the Goat business and merged with INCA, part of GroupM Nexus. We are now the only truly scaled influencer solution with over 350+ employees, across 34 local markets. Our expertise has grown beyond just influencer marketing into full-service social media marketing, including social media strategy, paid media activation, content production and social media management across all main platforms including Facebook, Instagram, TikTok, YouTube and Twitch. For business inquiries, please visit our website, and for job applications, kindly apply through LinkedIn or our website. We appreciate your understanding and kindly request no direct messages. Thank you!
- Website
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https://www.goatagency.com/
External link for The Goat Agency
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Social Media, Influencer Marketing, Advertising, Marketing, Paid Social Media, Social Strategy, Social Media Management, Digital Marketing, Social Media Marketing, Social Media Influencers, Influencer Advertising, Content Production, and Media Creation
Locations
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Primary
26 Red Lion Square
London, England WC1R 4HQ, GB
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127 W26th St
New York, NY 10001, US
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120 Robinson Road
#15-01
Singapore, Singapore 068913, SG
Employees at The Goat Agency
Updates
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Paid advertising is up there with the most powerful marketing tools. In 2022, paid ad spend on social media networks in the US surpassed $66 billion, and this is expected to leap to $82 billion by 2025. But where paid media really gets exciting is when it incorporates influencers and is even run through the influencers’ own channels. Today’s argument is the effectiveness of ads powered by influencers versus the effectiveness of ads run with brand-owned assets. In our blog we outline everything you need to know: 👉🏻 Understanding paid media 👉🏻 What is brand-led paid media? 👉🏻 The advantages of running brand-led paid media 👉🏻 When influencer content is used in brand-led paid 👉🏻 Why using influencer content as an ad often works better 👉🏻 The advantages of running influencer-led paid media 👉🏻 How can brands leverage influencer-led paid media effectively? 🔗 Read our blog via the link in the comments #InfluencerLedPaidMedia #PaidMedia #InfluencerMarketing #BrandStrategy #MarketingStrategy
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Safe to say we feel connected! 🫶🏻 This time last week we were dancing among 3000 people from GroupM and the other agencies within our network! Now we weren't just dancing and enjoying the incredible food on offer, we were also celebrating the great achievements of ours and the other agencies incredible work that has come out of this year 👏🏻 Thank you to all of those that spoke and shared their insights on the big stage, and to GroupM for putting on such a great event! 🕺 We can't wait for next year! 🧡 #InfluencerMarketingAgency #GroupM #GroupMConnect
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This Week on Social: 🏈 Pepsi's Roman Empire 🔥 The Hottest Video Trends 💌 Instagram Updates For All 👾 Take Back Control on Twitch 📓 Reels Performance Playbook #MarketingNewlsetter #SocialMedaiUpdates #Pepsi #NFL
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Move over Emily, Augustinus Bader are in Paris now! 🇫🇷 What a great event with our client watching the screening hosted by Augustinus Bader to announce their placement in the new Emily In Paris series! We might be biased but this was our favourite episode 😍 Have you watched it yet? 🥐 #EmilyInParis #AugustinusBader #SocialMediaMarketing
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19 MILLION VIEWS 🚜 Since starting working with John Deere in Spring, we have introduced their Chief Tractor Officer (CTO) to the world and now we are going viral! 🤭 We knew people loved John Deere but we didn't know they loved it this much... 19 million (organic might we add) views on the latest John Deere TikTok, have you seen it yet? Check out their TikTok via the link in the comments 🔗 #JohnDeere #TikTok #TikTokMarketing #TikTokStrategy #InfluencerMarketing
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Snap The Moment with Snapchat [Snap Inc.] Snapchat kicks off roadshows to empower brands with AR tools for the festive season. 👻 Leverage Snapchat’s AR solutions for standout campaigns 👻 Engage India's tech-savvy audience through innovative tools "The 'Snap the Moment' roadshows are designed to help brands enhance visibility and create impactful festive campaigns that resonate deeply with young India." 🗞️ Read the full article here: https://loom.ly/TsNEtS8 #Snapchat #InfluencerMarketing #SnapTheMoment
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August slipped away into a moment in time ✨ 🎥 Filming with the Paid Team 🎪 BTS at Boardmasters with Sprite 🫧 We turned a laundromat into a rave with Persil 🧺 Enjoying the last of summer lunch time picnics 🎞️ Every event becomes a 10 when there's a photobooth 🤡 Office pranks are a sign of love 💜 Filming with Purple Goat Agency for their work with Channel 4 ⚾️ Goat Sports Day 2024 #August #PhotoDump #OfficeLife #LondonLife #AgencyLife #WorkBesties
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This Week on Social: 💬Slide into my IG Stories 👻 Stop Trying to make Retro Happen 🍅 'Irrational Love' with Heinz 💰 Make Your TikTok Ads Work Harder #MarketingNewsletter #SocialMediaMarketing #SocialMediaUpdate
This Week on Social - Slide into Stories, Retro is Making a Comeback, Make Better TikTok Ads
The Goat Agency on LinkedIn